Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?
Marketing Craftmanship
JANUARY 16, 2013
Most importantly, they must identify a specific and measurable strategic outcome in advance of any tactic’s design or application. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement.
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