Remove vertical
article thumbnail

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Most importantly, they must identify a specific and measurable strategic outcome in advance of any tactic’s design or application. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement.

Tactics 100
article thumbnail

The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first. Effective thought leadership can involve a broad range of marketing tactics, but should always be designed to achieve measurable goals; not to simply have people think you’re smart. Merchandise conference participation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Qualities of a Memorable Logo

Bluetext

A logo design project requires extensive knowledge of what your business stands for, what your current competitors are doing, and how design principles can be applied to capture attention and promote memorability. Simplicity. Especially with the rise of mobile users and smaller screens, reducibility is a critical factor. Adaptability.

article thumbnail

Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

But to survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational, risk-averse approach to external communication.Here is a roadmap designed to address that marketing challenge: Build your brand strategy first.

Practices 100
article thumbnail

How the Internet of Things will change in 2016

Biznology

There are a number of areas, including consumer devices, merchandising, and IoT services that will all see growth because of the expansion of IoT technologies and reach. Business: Vertical-Specific. Business: Vertical-Specific. Osterhout Design Group — Augmented Reality company to smart glasses. Grand Total.

Gartner 40
article thumbnail

Nine brands innovating customer-centric retailing today

ClickZ

They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Sephora also has an innovation lab where they test a broad range of digital experiences designed to inform and enhance shopping across different channels.

article thumbnail

[Deep Dive] Online Marketplaces Reshape B2B Commerce and Prompt New Marketing Tactics

B2B Marketing Directions

The Two "Flavors" of B2B Marketplaces Online B2B marketplaces are classified as horizontal or vertical. In contrast, vertical B2B marketplaces are designed for buyers working in specific industry verticals, and they offer products or services that are primarily used in those industries.