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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. Sales conversions can be optimized by focusing efforts on high-potential leads that match ideal customer profiles and exhibit strong buying signals.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Immediate, quick-fire response to new leads (ex: 2-3 emails over 7 days) to complement BDR follow-up and increase sales engagement, potentially leveraging AI technology like Conversica to optimize lead qualification via automated, two-way conversations.

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Your Guide To CRM Automation: What, Why, And How?

Zoominfo

Each sales rep on that team spends one hour a week prioritizing leads. By automating that step using a scoring trigger, they collectively save 50 hours a week, and over 2,500 hours annually that can instead be put towards other, more important sales activities. Consider the following: A company has a 50-person sales team.

CRM 179
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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? EVALUATING ENTERPRISE MAPS.

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Your Guide To CRM Automation: What, Why, And How

Zoominfo

Each sales rep on that team spends one hour a week prioritizing leads. By automating that step using a scoring trigger, they collectively save 50 hours a week, and over 2,500 hours annually that can instead be put towards other, more important sales activities. Consider the following: A company has a 50-person sales team.

CRM 100
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What’s up with B2B Marketing in Argentina

Biznology

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. Then I worked at several other firms.

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Don’t Sweat the Small Stuff – Automate It

PureB2B

Marketing automation is a type of technology powered by artificial intelligence (AI) that’s designed to create optimal efficiency for any B2B sales organization. Qualification. Lead qualification is a critical step in the sales process that determines who, among all possible leads, shows the most likelihood to convert.