Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Just because a website is easy on the eye doesn’t mean it’s an effective one. Nearly 60% of all website traffic currently comes from people using mobile devices. Various factors make a website mobile friendly.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Navigate the Channel

DECEMBER 11, 2023

Your website is probably the first thing most people see when it comes to your brand. Creating an Impactful Website You need a site, but just throwing up any old B2B website isn’t enough. Your website is your brand’s digital storefront, crucial for engaging clients and partners. million small businesses in the U.S.

Design 65

Design Marketing Websites B2B Content 65

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. As UX designers, you know the value of a good call-to-action (CTA). Guest post by Alex Berg.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. You can also try splitting it over multiple pages.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

BOP Design

JANUARY 6, 2023

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Read more: FAQ on B2B website design.

Design 84

Design Marketing Websites Tips B2B 84

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears?

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Bluetext

FEBRUARY 26, 2024

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades. Good thing Bluetext has got you covered.

Design 47

Design Marketing Websites Trends First-Mover Advantage 47

ATAK Interactive

SEPTEMBER 14, 2021

Photoshop has been the software of choice for users when creating mobile applications, websites, and UX/UI for a long period of time. While both Photoshop and XD can create wonderful designs, one should be mindful of what type of project is called for.

Design 120

Design Tools Landing Pages Curation 120

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. Why is good graphic design important? . CTA: Ensure your designs are aligned with your brand identity. Graphic Design Tips.

Design 118

Design Paid Search Agency Effectiveness Tips 118

SmartBug Media

MAY 21, 2021

Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Here are our tips for strategizing a successful website design.

Design 98

Design Planning Marketing Websites Buyer Personas 98

FunnelEnvy

DECEMBER 26, 2023

CRO is the art and science of making your website more effective at converting visitors into customers. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. However, many B2B websites suffer from poorly designed landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Webbiquity

APRIL 18, 2023

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Biznology

JUNE 7, 2018

Today, we are offering tips on how promotional products tie into your web design and branding. Your web design should let your brand shine and your logo should be instantly recognizable. When designing your promotional products, make sure to add your logo, not just your company name. About Your Logo. Like this post?

Promotion 168

Promotion Design Product Brand Identity 168

Launch Marketing

OCTOBER 27, 2021

Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%. Why is good graphic design important?

Design 103

Design Paid Search Agency Effectiveness Companies 103

BOP Design

APRIL 13, 2020

Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Including a video on your landing page can increase conversions by more than 80%. 56% of consumers believe that a company should have video content on its website. Embrace Video.

Design 127

Design B2B Case Study Case Studies 127

Hubspot

MAY 25, 2021

Ever click on a website, take one look and say "Hm, that's going to be a no" while you look for the exit button? Bad design can keep your target audience from gaining any interest in your brand. Here's an easy guide on a specific design principle: visual hierarchy. Where does the eye naturally go to and where do they land?

Design 101

Design Examples Practices Best Practices 101

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Lucky for us, there are many fascinating websites that have figured out what works.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Stevens & Tate

JULY 12, 2021

Building a website for your company is great, but building a website that doesn’t generate any leads online is, well, not so great. Fortunately designing a site that brings in leads doesn’t have to be too hard or overwhelming. The first step before designing your site is to know your audience. Know Your Audience.

Design 69

Design Sales Qualified Leads Lead Scoring Lead Ranking 69

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Example: “We’re sad to see you go, but you can join back whenever you want through our website or social media channels.”. What’s an email footer?

Design 94

Design Practices Best Practices CAN-SPAM 94

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Yet, it’s the fine-tuning after the website launches that separates the pack leaders from the masses. Make sure you’re avoiding these common web design mistakes marketing departments commit after revamping their websites. It’s just the beginning!

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Elementor 5.

Best Practices 105

Best Practices Landing Pages Template Work Management 105

Sharpspring

MAY 19, 2020

Digital Design Trends to Know (for 2020 and Beyond). Digital design trends are always changing and developing. For a digital product agency and individual designers to remain successful, they need to stay on top of these developments, incorporating the latest trends into their own work. Simple Landing Pages.

Design 81

Design Trends Landing Pages Opt-in 81

Hubspot

APRIL 27, 2021

It helps both parties get on the same page and can prevent miscommunication down the line. Another way to set expectations is by creating a design brief. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. Video assets.

Design 83

Design Template Paid Search Agency Budget Programs 83

SmartBug Media

APRIL 29, 2021

While the former is fairly straightforward, the latter is not; how we interact with and use websites is ever-evolving. With this honed attention on websites and user experience (UX) emerged a plethora of new opportunities to serve customers and create a unique digital storefront. Trend #1: Visually Enhance Your Website.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Goodish Agency

JUNE 23, 2021

Goodish Agency has recently been recognised as one of the top 20 Web Design Agencies in California by DesignRush. DesignRush is an online platform that ranks thousands of agencies that work in marketing, design, software or app development, and more. Where It All Started. Let's Chat!

Paid Search Agency 107

Paid Search Agency Advertising Agencies Ad Agencies Marketing Analytics Tools 107

Brightedge

MARCH 26, 2021

Your website header is the introduction to your website and your digital brand. Use these tips to put together an attractive, on-brand website header that welcomes users, and creates intuitive and informational journeys through your site. What is a website header? Should I optimize my website header?

Marketing Websites 111

Marketing Websites Design Optimization Tips 111

Martech

JANUARY 9, 2024

They can also bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Create forms and landing pages. Suggest/generate content personalization for emails and website experiences. Personalize landing pages on the fly.

Marketing Automation Services 124

Marketing Automation Services Marketing AI Marketing Automation Automation 124

Hubspot

OCTOBER 19, 2020

Today, it can be seen in architecture, graphic design, and online. In fact, many Australian brands exemplify the region's immersive or eye-popping artistic techniques in web design and user experience. Examples of Australian Websites. Kua Coffee. Slaven Torline.

Design 101

Design Marketing Websites eCommerce Interactive Marketing 101

DivvyHQ

AUGUST 23, 2023

For many companies, the blog is designed to educate, inform, or entertain. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Hubspot

DECEMBER 11, 2020

But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant "Subscribe to our email" CTA popped up -- completely interrupting my experience. It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content.

Ethics 100

Ethics Design Guidelines Amazon 100

Hubspot

AUGUST 30, 2019

Great first impressions matter when meeting someone, going to a new place, and even visiting a website. In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. Landing Page Design.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

Landing Pages 84

Landing Pages Design Lead Scoring Lead Ranking 84

Bluetext

OCTOBER 24, 2023

The end-user experience is a key, if not the most critical, consideration to crafting a successful new website. A poor UX design can leave users feeling bored or even frustrated with the website and associated brand. There are numerous ways that clever UX design can subtly assist in this mission.

Design 37

Design Marketing Websites Lock-In Paid Search Agency 37

Unbounce

OCTOBER 24, 2019

The product page on your website. Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront.

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Go Beyond SEO

MARCH 12, 2024

This level of visibility can be instrumental in boosting brand awareness and driving traffic to their website. Whether it’s promoting a new product line or driving traffic to a specific landing page, PPC offers flexibility and control. But PPC goes beyond just getting seen.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78