Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? In general, however, there are three primary reasons for opting for “native” landing pages and forms: Control. without needing to go through the Web team or IT for every page.

How to Make & Optimize a Lead Generation Landing Page (WordPress)

Optinmonster

Do you want to learn how to make a lead generation landing page that will grow your mailing list and increase sales? Landing pages are an essential part of any digital marketing strategy. What Is a Lead Generation Landing Page? Splash pages. 404 Page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Create & Optimize a Facebook Landing Page (WordPress)

Optinmonster

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Because, in this post, we’re going to teach you step-by-step how to build a Facebook landing page. Why You Need a Facebook Landing Page.

How to Make and Optimize a Twitter Landing Page

Optinmonster

Do you want to set up a dedicated page for visitors who come from Twitter? Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. Why Use a Twitter Landing Page.

How to Create a Webinar Landing Page (+9 Examples)

Optinmonster

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Coming soon pages.

How to Make & Optimize an Instagram Landing Page (WordPress)

Optinmonster

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Time on page.

How To Build Landing Pages That Convert

RockContent

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.

SeedProd Review: Is This Landing Page Plugin Worth the Hype?

Optinmonster

Want to create high-converting landing pages for your WordPress website? Creating a landing page can feel overwhelming for beginners. Yet, with the right landing page plugin for WordPress, you can say goodbye to overwhelm and hello to an easy way to grow your business.

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. The degree to which you still need to “sell” the offer at hand once your reader is at the landing page is influenced in large part by the amount of information he or she received on the front end of the campaign.

How to Create a Newsletter Landing Page

ConvertKit

To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list. The benefits of creating a newsletter landing page. So, why should you create a newsletter landing page?

How To Build Landing Pages That Convert

RockContent

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.

How to Create & Optimize a Landing Page for AdWords

Optinmonster

Do you want to learn how to create a landing page for AdWords, but you’re not sure where to get started? That’s why, today, we’ll teach you how to create and optimize a landing page for AdWords. Do You Need a Landing Page for AdWords?

8 Genius Ebook Landing Pages That Get Readers Downloading

Unbounce

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. What if poor messaging and confusing design get in the way?

15 Free Professionally-Designed Landing Page Templates

Hubspot

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions. Landing Form. Lead-Gen Landing Page.

7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Here is my seven-step checklist to ensure your landing pages adhere to B2B best practices: Connect the landing page directly to the outbound message. Create a fresh landing page for each variable in your campaign.

How to Elevate Your Conversions with Landing Page Testing

ConvertKit

Think about the last time you created a landing page. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page based on what you thought your audience needed. What exactly is landing page testing?

How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to secure more leads , ensuring your landing page is aesthetically pleasing and clearly articulates your message is only one piece of the puzzle. Landing Page Quality Influences Ad Rank and CPC. Now we can focus on landing page relevance.

How to Create an Effective Facebook Landing Page

Convert

A Facebook landing page is like a gateway between your Facebook ad and your product. If you’re like most people in the world, you would have likely given up and just googled the movie instead of trying to locate it on the crowded landing page.

10 Free Landing Page Creators to Grow Your Online Business

ConvertKit

Even the most experienced business owners struggle with the time and effort required to design a website, collect leads, and grow their audience. Online creators like yourself need to make the most of every dollar—but this doesn't mean you need to skimp on design. Landing pages

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Look at everything while the page is being created. Look at everything after the page is created.

Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Why Should You Build a White Paper Landing Page? Landing Page Optimization

3 Tips for Building a Mobile-Friendly Landing Page

Unbounce

The text’s too small to read without zooming in, and you gotta scroll around the page to read a full sentence. If you haven’t optimized your landing page for mobile yet, chances are a lot of your visitors are having that same frustrating experience.

How to Build a Landing Page Using Our Landing Page Builder

BenchmarkONE

The right landing page can make all the difference. Among B2B companies, 68% use strategic landing pages to acquire new leads , with more landing pages directly correlating to more conversions. Step Two: Design. Step Three: “Thank You” Page.

How to Rank (and Convert) with Landing Page SEO

Unbounce

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action. Conversion-focused pages.

15 inspiring social media landing page examples

Sprout Social

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. If you’re not 100% sure whether your landing pages are up to snuff, don’t sweat it. Ecommerce landing pages.

A 6-Step Guide to Creating A Landing Page that Converts [Infographics]

Outgrow

A 6-Step Guide to Creating A Landing Page that Converts [Infographics]. As an independent marketer or a marketing agency, your topmost priority is to bring a lot of traffic to your landing page. Users can bounce off a landing page for a lot of reasons.

No, You Really Don’t Need A Landing Page

Opt Intelligence

A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These prospects don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.

The Best 14 Landing Page Builders for Any Business

Hubspot

There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Building a fully-optimized landing page has never been easier -- in fact, it's now possible to create a lead generation gold mine using drag-and-drop tools without seeing a single line of code. Key Features of a Landing Page Builder. Testing and optimizing your landing page is an integral part of the process.

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels.

Designing Fly Landing Pages – Part 2: Messaging

Vidyard

We’re back with part two of Designing Fly Landing Pages! Adding color, boldness, and emphasis will call-out parts of your landing page and make them more noticeable. Finally, by clearly laying out your copy, imagery, and forms, you’ll make the pathway to conversion for your page’s visitors smoother. Your landing page’s visitors are just the same. In fact, we do so on a recent landing page we created for Dreamforce 2015. Focus.

Unbounce: The Landing Page Builder We Love

Ladder.io

This is an objective review of Unbounce – from a global growth agency that uses the landing page builder across 200 businesses. Unbounce – A Landing Page Builder & Conversion Platform. Who doesn’t love a good landing page? However, landing page conversion rates vary depending on several factors, including what you’re asking your visitors to do. That’s why we fell in love with Unbounce and their landing page builder.

The Ins and Outs of Facebook Landing Pages

Hubspot

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA.

How To Optimize PPC Landing Pages To Secure More Leads

QuanticMind

In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Keyword research, ad design, audience targeting, and campaign creation alone are the subject of great industry debate and analysis. The first job of good PPC landing pages, then, should be to provide instant and easily digestible value from the moment they load on the user’s browser.

6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

Unbounce

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. But, in our view, building a successful B2B page boils down to a few key things: Creating an engaging experience that makes prospects acutely aware of the problem you solve. Click image to see the full page.).

Facebook Ads and Landing Pages: 4 Tips to Grow Your Audience Like a Champ

ConvertKit

But while ads are great for attracting an audience, your offer also needs to taste great—and that’s where your Facebook ad landing page steps in. Like that first bite of delicious cake, your landing page is the point where the real conversion happens. Both your Facebook ads and landing pages need to work seamlessly together to get your big ideas out into the world. Advertising your landing page on Facebook drives traffic.

6 Sneaky Tricks to Use in Your HubSpot Emails and Landing Pages

SmartBug Media

They like to slip in new functionality all the time, and it can be easy to miss unless you’re paying close attention to their product updates page. Here are six sneaky tricks to use in your HubSpot emails and landing pages. Nestled in the rich text module toolbar under the Style option , Clear Styles strips any existing formatting from your copy to ensure that your email or landing page doesn’t have any rogue styles (you can re-apply the formatting in HubSpot afterward).

8 Successful Strategies to Promote Your Landing Page

ConvertKit

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. If the right people don’t click on your landing page and see your offer, it doesn’t matter how great your landing page is. Successful strategies to help you promote your landing page.

The Best Converting Landing Pages for B2B

Hinge Marketing

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. But if the landing page fails to convert visitors to clients in the conversion funnel the traffic means nothing, especially in the B2B world. Landing pages are not cookie cutter.

Create a Converting Landing Page using GreenRope

GreenRope

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Each landing page you create should have a clear end goal: To make the visitor take some action (i.e. Your website URL. Set your design settings. Set your page settings.

Create a Converting Landing Page using GreenRope

GreenRope

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Each landing page you create should have a clear end goal: To make the visitor take some action (i.e. Your website URL. Set your design settings. Set your page settings.