Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. So, what is your website UX like?

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System?

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Optinmonster

APRIL 19, 2024

Do you want to create a mobile landing page that will encourage visitors to buy your products? When creating your landing pages, you have to keep mobile in mind. If your landing pages load slowly, look bad, or function poorly on mobile, then you risk losing a ton of potential customers.

Landing Pages 79

Landing Pages Practices Examples Best Practices 79

Webbiquity

FEBRUARY 2, 2021

Images are powerful tools in your web design arsenal. As a business owner, one of your best tools for reaching new leads is your website. You likely already understand how to write an effective call to action (CTA) and lay out elements on the page. Think about how you can enhance the data you already have on your site.

Design 222

Design Effectiveness Paid Search Agency Gartner 222

Act-On

FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. A/B testing is a method used to determine which version of an ad or landing page performs better. In a digital context, it describes the part of a web or landing page that’s visible without scrolling down.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Webbiquity

NOVEMBER 17, 2022

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

MARCH 29, 2021

Your website’s design may actually be one of the major obstacles standing between your website traffic and the bottom of your sales funnel. Your web design can significantly impact your brand image and credibility among new sales prospects. Per recent research, 38% of visitors will abandon an unattractive website.

Conversion Rate 154

Conversion Rate Design Conversion Top of Funnel 154

Stevens & Tate

SEPTEMBER 6, 2023

Building a website is simple. But designing a website that meets all the modern web design requirements and works for your unique customers and business is challenging. Most companies create compelling websites but end up sacrificing performance or the user experience.

Design 89

Design Marketing Websites Examples Best Practices 89

Navigate the Channel

DECEMBER 11, 2023

Your website is probably the first thing most people see when it comes to your brand. Creating an Impactful Website You need a site, but just throwing up any old B2B website isn’t enough. Your website is your brand’s digital storefront, crucial for engaging clients and partners.

Design 65

Design Marketing Websites B2B Content 65

Hinge Marketing

JUNE 24, 2020

Business leaders all across the professional services world are waking up to an indisputable truth: Your firm’s website matters more than ever. . But the role our websites play in our marketing and business development efforts continue to evolve. At Hinge, we audit hundreds of professional services websites a year.

Top of Funnel 170

Top of Funnel Design Marketing Websites B2B Thought Leadership 170

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. As UX designers, you know the value of a good call-to-action (CTA). Guest post by Alex Berg.

Design 235

Design SEO Tips Lead Scoring 235

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. billion searches every day.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

BOP Design

JANUARY 6, 2023

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Read more: FAQ on B2B website design.

Design 84

Design Marketing Websites Tips B2B 84

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Simple landing pages are best to draw attention to your CTA.

Landing Pages 283

Landing Pages Optimization B2B Click Rate 283

Bluetext

FEBRUARY 26, 2024

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades.

Design 46

Design Marketing Websites Trends First-Mover Advantage 46

Optinmonster

FEBRUARY 23, 2024

Is your email newsletter design helping or hurting your business? The design of your email campaigns communicates the tone of your brand, and it can determine whether your subscribers convert into customers. In this article, we share our best tips to show you how to design an email newsletter. So, let’s jump in!

Newsletter 83

Newsletter Design Conversion Tips 83

Directive Agency

MARCH 16, 2022

10 years ago, if someone said, “I’m doing some SaaS design for a SaaS website,” you might wonder what they were talking about. Predictably, it means the number of SaaS websites visited daily has increased at the same exponential rate. Website or Landing Page? Today, that’s a completely different story.

Design 98

Design Landing Pages Paid Search Agency Ad Exchange 98

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. You Keep Your Site Forms Simple. Image credit: Amjith S on Unsplash.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

SmartBug Media

MAY 21, 2021

Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Here are our tips for strategizing a successful website design.

Design 98

Design Planning Marketing Websites Buyer Personas 98

Webbiquity

JANUARY 10, 2023

Landing Pages/Web Forms (including subscription pop-ups and fly-ins). Effective features for in-house collaboration between marketing teams and designers. Restriction to specific designs and formats. Features: Landing Pages/Web Forms. You don’t need prior design experience. Lead Nurturing.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

BOP Design

OCTOBER 5, 2021

Today, we’ll briefly explore specific design elements and principles that have proven valuable for two of our B2B web design clients. The following B2B website design elements helped achieve both goals and changed the company image from distant and mechanical to warm and aspirational. Zeotap – Humanizing Customer Data.

Analysis 101

Analysis Design Marketing Websites B2B 101

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. Specific pages are temporarily unavailable. Essentially, a coming soon or maintenance page lets users know that your page or site is currently unavailable.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Optinmonster

APRIL 15, 2024

Do you host your business website on WordPress? Want to know what your visitors secretly think of your site, products, and services? The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Optinmonster

MARCH 2, 2020

In this post, we’ll share 11 web design principles that are sure to boost your conversion rate. More specifically, we’ll cover the following web design best practices: Following Hick’s Law. Increasing Site Speed. Note: In a rush and feel confident with the web design principles listed above? Bold colors.

Design 142

Design Trends Rules Mobile Advertising 142

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. A basic brochure site will probably have to do for now, right? Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

BOP Design

APRIL 13, 2020

Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. Ready to update the design of your B2B website?

Design 127

Design B2B Case Study Case Studies 127

Stevens & Tate

JULY 12, 2021

Building a website for your company is great, but building a website that doesn’t generate any leads online is, well, not so great. Fortunately designing a site that brings in leads doesn’t have to be too hard or overwhelming. The first step before designing your site is to know your audience.

Design 69

Design Sales Qualified Leads Lead Scoring Lead Ranking 69

The Lead Agency

FEBRUARY 28, 2023

This is where a well-designed website comes into action. Your website is often the first impression a potential lead has of your business. Once a user visits your website, you have 50 milliseconds to make a good first impression. Conversely, 94% of users will leave a website simply because of low-quality design.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Design 62

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Web Design Mistake #1: Thinking, “Analytics? Social media?

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Convert

JANUARY 6, 2021

No matter what digital campaigns you’re planning in 2021, you’re definitely going to need a killer landing page design strategy. As the key element to driving conversions on your website, landing pages need to be highly optimized to influence consumer behavior and purchase decisions.

Landing Pages 116

Landing Pages Work Management Design Conversion 116

Optinmonster

DECEMBER 14, 2023

Do you want to create the perfect opt in page to rake in more leads? Landing and optin pages are an essential part of your sales funnel. In fact, a well-designed landing page can make or break your conversion rates. What Are Optin Pages? Examples of Well-Designed Optin Pages 1.

Marketing Automation Services 85

Marketing Automation Services Landing Pages Examples Tools 85

Brightedge

MARCH 26, 2021

Your website header is the introduction to your website and your digital brand. Use these tips to put together an attractive, on-brand website header that welcomes users, and creates intuitive and informational journeys through your site. What is a website header? Should I optimize my website header?

Marketing Websites 111

Marketing Websites Design Optimization Tips 111

SmartBug Media

APRIL 29, 2021

While the former is fairly straightforward, the latter is not; how we interact with and use websites is ever-evolving. With this honed attention on websites and user experience (UX) emerged a plethora of new opportunities to serve customers and create a unique digital storefront. Trend #1: Visually Enhance Your Website.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Hubspot

MAY 25, 2021

Ever click on a website, take one look and say "Hm, that's going to be a no" while you look for the exit button? For me, it's usually because of three reasons: the site looks outdated, crowded, or hard to navigate. Bad design can keep your target audience from gaining any interest in your brand. Creates a bland design.

Design 101

Design Examples Practices Best Practices 101

Hubspot

OCTOBER 19, 2020

Today, it can be seen in architecture, graphic design, and online. In fact, many Australian brands exemplify the region's immersive or eye-popping artistic techniques in web design and user experience. Examples of Australian Websites. Kua Coffee. Slaven Torline.

Design 101

Design Marketing Websites eCommerce Interactive Marketing 101