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How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

Hubspot

HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. So, at first, when our team was one or two people, we went after a wide range of marketing channels to see what worked.

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7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. If you’re using a template anding page designer , making these “big changes” can take less than a minute, so there’s no excuse to play it safe.

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Trending Sources

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

Hubspot

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. And you better do that while growing your audience, training new writers to meet The Quality Bar, and getting buy-in for your content across your organization. Design a supporting visual?

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How to Build a Website Style Guide: Lessons from Working on HubSpot.com

Hubspot

I’d been working on the HubSpot website for several months when the déjà vu struck. As always, we’d started the project with the noble goals of better branding, an improved user experience, and sleeker designs. Some style guides focus more on design; others on development.

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It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. Becoming the Voice of HubSpot. Within two years, Beth had become that point person -- and HubSpot''s first-ever manager of microcopy writing and editing.

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The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention

Hubspot

I label and color-code almost every email I get -- for both personal and work email addresses. Even though the labels I had worked so hard to create and maintain wouldn’t be relevant, I’d have a “smart” inbox that could learn which emails should go where -- automatically.

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What Every Marketer Should Know About Hiring a Freelance Designer

Hubspot

The pressure to make a great impression makes it incredibly important that each of your design touch points looks and feels remarkable to a first-time visitor. Or maybe you''ve been relying on some do-it-yourself design tips and tricks. Identify the Right Designer for Your Needs.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Then I was recruited to work in the Exhibitions Department.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? That’s it for this installment of Email Design Gallery.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Support and training. Even with advanced UI design, more sophisticated tools are fundamentally more challenging to use.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

But that’s a bit like saying that most Americans exercise regularly; it’s probably true, but there is a big difference between walking the dog around the block a couple of times per week and training for a triathlon.

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How to Be Creative When You're Not Naturally Creative

Hubspot

My work is motivated by. I feel fulfilled at work when. I work best when. Creative courses could be anything from creative writing to photo and video to music, art, or design. Plus, it may help you uncover some of your strengths and work on your weaknesses.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Then I was recruited to work in the Exhibitions Department.

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inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

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How social media saved our church

grow - Practical Marketing Solutions

A journalist by training, I have worked in publishing as a graphic artist for 30 years—good basic credentials. I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers.

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More Free Marketing Training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. HubSpot Academy.

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because you can't beat free marketing training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot

For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report.

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What’s Sales Enablement Got to Do with Demand Generation?

ANNUITAS

76% of content marketers are forgetting sales enablement , according to a study by HubSpot. It just so happens that in areas where sales effectiveness needs improvement, well-designed perpetual demand generation programs excel. Can you deliver training in bite-sized nuggets?

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received.

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The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Owned by TechSmith, works well with Jing and Camtasia (see below) as well as SnagIt. These also work well on Google Plus.”

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. Why: Proofreading software is everywhere -- and we use it a lot here at HubSpot. 10) Graphic Designers.

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Spring 2016 Product Release Highlights

Captora

Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot.

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7 Ways to Build Credibility When You're a New Leader

Hubspot

Only 32% of employees actually feel engaged with their work. 49% of employees would actually recommend working for their employer. Instead of searching for more data on dissatisfied employees, I turned my attention to the ones who reported being engaged, happy, and confident at work.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

RS COMPONENTS : The electronic product distribution company created a specific social hub, spanning four different languages, having the purpose of being a collaboration and engagement hub for Electronic Design Engineering.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations.

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Top Marketing Blogs You Should Be Reading

Radius

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Content marketing, interactive content, design & storytelling.

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The Essential Artificial Intelligence Glossary for Marketers

Hubspot

By its very nature, AI is designed to flow seamlessly into the tools you already use to make the tasks you do more accurate or efficient. These examples are just the beginning of how AI will affect the way marketers work. Training Data. Thank goodness for live chat.

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7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. So the two formats should act as one, working together to move the prospect along. OK, I know this means work.

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Top Marketing Blogs You Should Be Reading

Radius

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Content marketing, interactive content, design & storytelling.

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14 Free Tools That'll Make It Easier to Run Your Business

Hubspot

Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. Boomerang boasts a ton of other features designed to make your life easier. 4) HubSpot CRM. Pricing for Google Apps at Work starts at $5 per month.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors. This is the sort of work you’d previously have needed a pretty smart sales rep to handle properly. So classifiers will undergo a training period during which marketers review and correct their results. Marketers will also design the actions themselves.

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Want to Be Productive All Day Long? Start With a Morning Freewrite

Hubspot

This post originally appeared on HubSpot's Sales Blog. But if this is the case, how should you start your most precious working hours? A life well designed is about making sure that the important stuff stays important, day in and day out.". My work is motivated by …
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Should Writers Fear the Rise of Video?

Hubspot

Instagram captions, podcast scripts, landing page copy, training video highlights – the list of places written content is required has actually grown in the age of visual consumption. To continue King's analogy, you need to work on leveling up from "competent" to "good.".

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

How should we staff for this and train current employees to contribute? How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. ” 21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work!

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Where to Learn Excel: The 10 Best Resources on the Internet

Hubspot

So take a look, bookmark your favorites, and get that much closer to working more efficiently in Excel. 1) Microsoft's Excel Training Center. Some of the files demonstrate useful techniques that you can adapt to your own work, and others are simply "for fun.".

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. We make ideas work. Digital native and foodie into cars, design, Apple and skiing.

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11 Examples of Instagram Ads We Love

Hubspot

HubSpot Co-Marketing Intern Ellen Bartolino penned a comprehensive checklist of the steps to take to launch a great Instagram Ads campaign on the Facebook Ads platform. Why it works: It’s a great food photo , using texture, contrasting colors, and lighting to actually make the viewer hungry.

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