MLT Creative

APRIL 3, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. There was a great case study about this on WhichTestWon.com — as well as the constant need to test rather than always just relying on research.

Eye-Tracking 40

Eye-Tracking Research B2B Marketing Advertising Agencies 40

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We The various research types all involve the brain in some capacity.”.

Video Marketing 132

Video Marketing Eye-Tracking Case Studies Sample 132

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. It’s like preparing for a championship game.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Once you’ve got that down, it’s time to do your research.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Marketing Insider Group

OCTOBER 27, 2020

The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Do Your Research. Then comes the research. However, research on blog frequency suggests that the magic number is 11. Do you track your ranking for key search terms?

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Valasys

APRIL 19, 2024

In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Marketing Insider Group

FEBRUARY 3, 2021

The best among us concentrate on a specific niche, whether it be graphic design, video, or written marketing assets. Since they don’t need to branch out into design, backend development, or anything else, they can bring a wealth of expertise to bear on creating world-class content for their clients.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Website traffic. No problem.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Only B2B

DECEMBER 24, 2020

Don’t Ever Forget To Do An Extensive Market Research . Market Research. Always keep in mind – Smart decisions are the result of in-depth knowledge and research. Sophisticated market research boils everything down to the ‘What exactly your audience is searching for?’. The study, study, and study.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

MLT Creative

FEBRUARY 15, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies. So use this research; it can help you!

Eye-Tracking 40

Eye-Tracking B2B Marketing Advertising Agencies Banners 40

Only B2B

OCTOBER 26, 2023

According to recent studies, companies’ adept at lead nurturing generates 50% more sales-ready leads at a 33% lower cost. Recent research highlights that personalized content converts at a rate 10% higher than generic messages. Simultaneously, progress tracking provides insights into lead interaction with your content.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Nurturing 62

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Here’s how it works: First, track your brand mentions.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. And yet, you still hear marketers complaining about having too much data.

Psychographics 98

Psychographics Aggregators Privacy Eye-Tracking 98

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Zoominfo

SEPTEMBER 22, 2022

A well-designed technology stack increases your productivity, efficiency, reporting capabilities, and most importantly, revenue. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Keep them on-track and on-topic as best you can and offer only straightforward objectives.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Hinge Marketing

JUNE 19, 2017

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? Brand research can also help you understand the characteristics that truly set you apart from the competition in the eyes of your prospective clients.

Research 75

Research Work Management Marketing Management Brand Identity 75

Hubspot

MARCH 18, 2019

You also need a solid grasp of design. Design, more than anything else, is understanding what drives people’s behavior. Fortunately, when you optimize your website design for conversion, you can leverage psychology everywhere: in colors and numbers, shapes and taglines, and even the serifs of letters. What do they want?

Design 76

Design Landing Pages Classified Ads Co-Registration 76

Outgrow

FEBRUARY 22, 2024

By using cookies and other tracking technologies, businesses can display targeted ads to individuals through remarketing. These cookies track user activity, enabling personalized ads even after they leave your site. The answer lies in compelling copy and design. You can use pixel tags or remarketing lists for this.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

By using cookies and other tracking technologies, businesses can display targeted ads to individuals through remarketing. These cookies track user activity, enabling personalized ads even after they leave your site. The answer lies in compelling copy and design. You can use pixel tags or remarketing lists for this.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

B2B Marketing Directions

JANUARY 29, 2022

Many marketers are trying to answer these questions, but it's not as easy as the current hype and a multitude of research studies suggest. The findings of these studies are - on the surface at least - exceptionally compelling. Consider, for example, a small sample of the findings from a few of the more recent studies.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

SmartBug Media

OCTOBER 12, 2022

Placement and Design. An older study supported by Google showed that conversion rates tend to be higher when an input field matches the expected length of the answer. An older study supported by Google showed that conversion rates tend to be higher when an input field matches the expected length of the answer. Form Layout.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. To be successful in this role, you should have a strong foundation in writing, research, data analysis and project management. Creative design.

Social Media 132

Social Media Work Management Marketing Management Media 132

Sprout Social

MARCH 19, 2020

Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. That’s why the producers of #B2BMX is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Valasys

NOVEMBER 13, 2023

With a reliable CRM sales lead tool, you can easily track and manage your customer interactions, streamline your sales process, and improve your bottom line. Maybe you’re looking for a system that offers robust reporting and analytics capabilities, so you can track your progress and identify areas for improvement. What is a CRM?

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

Optinmonster

NOVEMBER 7, 2023

As per the latest study , the average ecommerce conversion rate is 3.65%. Electronics : Given the higher price points and more extensive research typically involved, conversion rates might be lower, around 1% to 2%. Home Goods : Conversion rates in this industry vary widely but often average around 2% to 4%.

Conversion Rate 77

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 77

Martech

APRIL 26, 2023

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. With all the time and effort they’ll be putting into research and outreach, you can expect 13-15 backlinks per month. And what’s the secret sauce to SEO success? It’s link building!

Link Building 104

Link Building Advertising Agencies Ad Building Tips 104

sagefrog

NOVEMBER 14, 2023

Whether you’re launching a corporate brand, sub-brand, or a division, a logo designed with current best practices in mind is essential. Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% What makes this an even larger misstep is that research and development is often one of the largest investment areas. in 2017 to 32.4% in 2018 to 31% in 2019.

ROI 93

ROI Product Marketing Management Allocation 93

Valasys

MAY 16, 2023

With a reliable CRM sales lead tool, you can easily track and manage your customer interactions, streamline your sales process, and improve your bottom line. Maybe you’re looking for a system that offers robust reporting and analytics capabilities, so you can track your progress and identify areas for improvement. What is a CRM?

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

DealSignal

MAY 8, 2023

In track, we pour on the juice in the last 10 meters of a 100-meter sprint, push ourselves with every muscle, and lean into the tape at the finish line. Leverage Your B2B intent data B2B intent data refers to the behavioral signals that indicate that a company is actively researching solutions in a particular category or industry.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

seo.co

MAY 2, 2021

This tool allows you to study your competitors and helps you in creating your link-building strategies. The feature also allows you to track the current status of the leads and organize the next steps required for the campaign. This tool helps you to build your link profile with a transparent tracking of your link-building campaign.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Valasys

OCTOBER 4, 2022

Keeping an eye out for their buying behavior. Market: As a part of marketing environmental analysis, market study and research play a significant role in shaping the overall performance of the organization. As a part of environmental scanning, four essential attributes to track are: Events. Expectations. PESTEL Technique.

Analysis 52

Analysis Work Management Planning Marketing Management 52

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The goal of the research was to assess the impact that SERP layouts and design have on user searching behavior and information retrieval in Google. Research scenario and tasks.

SERP 66

SERP Google Purchase Intent PPC 66

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. One of the perks of working here is that I got an early look at some of their research. OK, you got me. million conversions.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145