Design thinking


In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. A Professional Services Website that Works. In the professional services, expertise is your product and experience is validation.

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Six SEO Tips for UX Designers


Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Guest post by Alex Berg.

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Designer 101: The User Experience Design Umbrella

EMagine B2B Blog

This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Who is your designer, really? With different modes of thinking, the idea of a traditional designer began to evolve into several species of design-folk.

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Six Essential Skills That Give Visual Designers a Competitive Edge


Want to pursue a career in visual design? A couple of free courses, one good piece of advice and not a single project done—does not make one a designer. Work on yourself first. What’s the designer’s job? UX design is the attention seeker.

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Customer experience enemy #1: the org chart


It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if you have good people and plenty of funding. experience design? Prove that it works.

The Music of Great Design

Modern Marketing

From analog computing to voice-driven experiences, Shuman has seen it all and strives to constantly learn more about what’s next and how we can best use cutting-edge technology to create more connected user experiences. Customer Experience Modern Marketing Resources

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Modern Technologies Designed to Benefit Small Businesses


According to CNBC , mobile apps save small business employees 725 million work hours every year! The majority of work small business owners take on consists of collaboration, multiple steps and consistent check-ins with clients, partners and staff. Digital Technology Future of Work

Concentrating on customer experience


‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers.

Trending in Email Design: Dark Styles


Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Lessons Learned from 13 Years of Working Remote


With businesses around the globe sending their workforce home to carry out their 9-5 duties, virtual office working is quickly becoming the norm. Thirteen years ago, I moved from an office to remote work, and while I love it now, it was tough to establish boundaries and routine.

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The Difference Between Responsive and Adaptive Design

SmartBug Media

Whether you’re creating your new website from scratch or simply freshening it up, user experience (UX) and usability should be at the forefront of your mind. An increase in mobile device usage has also contributed to the web-design boom. Pros and Cons of Adaptive Design.

Working From Home Video Resources


Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? The post Working From Home Video Resources appeared first on Biznology.

4 Essential Graphic Design Trends For 2020

Marketing Insider Group

Keeping up with what is popular in the graphic design world can almost feel like a full-time job. Thankfully I have done all that hard work and distilled those examples into a few popular trends! We even used a lot of muted colors in our infographic about graphic design trends! .

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Can Adobe Muse Work for Your Web Design Needs?


Are you wasting money paying for web development and design services? The newest software release from Adobe, a web design platform called Muse may allow you to do just that. Adobe has been working to optimize the HTML output for Muse to be mobile-friendly.

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Connected consumption is the new customer experience (CX)


Connected user experiences will be tomorrow’s marketing. A company’s brand will be the always-on journey it delivers—the kind of customer experiences (CX) it weaves into its connected products and services. Connected consumption works great for you. Lesson for leaders.

Web design for beginners: all the basics covered


Unfortunately, most of us don’t have a background in digital design or online marketing; as a result, it can be pretty difficult to make sound web design decisions without having any experience in the field. Pick out a template you can work with and that serves your purposes.

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How to Design Landing Pages that Convert

Single Grain

Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. In this article, we’ll share that process – the keys to designing landing pages that convert from start to finish. How It Works. How does all this work together?

Authors Who Art: These Literary Legends Did Their Own Design Work


They were painters, illustrators, publishing-industry graphic designers. This is a quick survey of the highs and lows in author-executed book design. Tolkien then left to work at the University of Oxford, where he killed time between lectures by inventing new languages.

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Trending in Email Design: Going Off-Grid


Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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Does Swag Work? An Outreach Data Science Experiment


Experiment Design: Swag + ABM Approach. Our Data Science team partnered with Kotis Designs to set up an experiment: how would sending Outreach-branded swag influence prospects in a geography with an existing traditional marketing campaign?

What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

Customer experience (cx) is defined as the overall experience of a customer with a company or brand, which includes all points of interactions in a customer’s life cycle, from discovery and purchase to post-sales experience. What is Customer Experience (CX)?

Bop Design Listed as Top Global 75 B2B Design Company

BOP Design

At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. On the ratings and reviews platform Clutch, we’re listed as one of the top print and web design companies. B2B Web Design

The 28 Best Web Design Tools


Ideally, the website should set the company apart not only through words but also the visual presentation: what “personality” does the brand convey through the colors, fonts, layout, and other design elements? The collection showcases individual type designers and foundries.

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Refuting Ageist Stereotypes in Design


According to AARP, three out of five workers have either seen or experienced some form of work-related age discrimination and new research is showing that that age-based discrimination can start as early as 42. Let’s face it—design isn’t known for its age-diverse office culture.

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

  Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages.    Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory. 

Remote Working 101 | Survival Kit Remote Employees Need to Succeed


As you develop and expand you will need to work with a wider range of people and utilize the best of their skills. Remote working can be great for your business because it affords you a wider recruitment talent pool, and also access to a wider audience.

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Key B2B Website Design Trends for 2019

BOP Design

To help keep your website looking fresh, we’ve compiled the top 5 B2B website design trends for 2019. The 5 trends listed below are particularly sticky and ones that will work well for a B2B aesthetic. Check out our B2B web design FAQ.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. In the early days of responsive design, it was said that these were features that couldn’t be tapped into.

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The Complete Guide to Designing Your Next Mobile App


When it comes to designing a successful app, the key component that drives adoption is User Experience (UX). It should be at the heart of every design decision you make. The job of your mobile app designer is to make the result simple. Intuitive Design.

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Putting Dynamic Back into Email Design

Modern Marketing

While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with marketers divided on one question: Is the content or design more important? Today, we want to focus on design. It is by understanding that neither content nor design is more important.

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Does Design Have an Ageism Problem?


Design is no exception. The result is a design culture that values innovation over experience. Experience, in this case, is a code word for age. Does design have an ageism problem? over age 45 have seen or experienced it at work, according to this AARP study.

Wednesday Wisdom: Design Thinking Trends for 2019


Design strategy and lean user research are spinning up the most demand.”. Brand and design-led companies Companies that take time to define their unique brand proposition and protect it will be the winners this year. Prediction: The rise of the Chief Design Office is not just a fad.

Design 113

3 hacks of agile scrum for content design


It was an experiment in applying agile methods to digital marketing work. Once we worked out the bugs, we scaled it to a lot of other teams. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them.

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Responsive Banners for Website Design: Difficulties and Best Practices

SmartBug Media

Whether you are a marketer, developer, or a designer, at some point you have run into responsive issues with banner images. Text that is part of the banner image won’t have any SEO value and may run into responsive design issues, with the text being cut off at various widths.

The Basics of UX Design


UX design, or user-experience design, is the process of designing products or systems—usually digital ones—with the customer’s needs in mind. To begin, it helps to understand the core principles of good user experience design. . Design Patterns.

Why (and How) Your Team Should Personalize the Customer Experience


We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. See what works and what doesn’t.