Remove experience first-mover work
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Skills-based hiring for modern marketing teams

Martech

I work with CMOs, helping them build best-in-class marketing teams, among other things. Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Such talents design sticky user experiences that retain customers longer.

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5 Key Advantages MoverTech Provides Your Mover Marketing Campaign

Porch Group Media

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Benefits MoverTech Provides Your Mover Marketing Campaign.

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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. Descript is free (for now), and makes it shockingly easy to edit video, even if you have no prior experience.

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Consumers, Retailers, and the Journey to Purchase

Porch Group Media

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. There are some buyers who are just going to buy based on price and availability and some who are going to be super focused on design and really curating their home.

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The subtle art of strategic planning in B2B marketing

Exo B2B

2- Determining issues and objectives A first step completed… We’re in a position to understand the factors that define the most important issues facing your company, and to guide your marketing in a strategic direction. Example of SWOT: (Note. Every action, every decision must be justified by a precise objective.

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Americans Say They Can’t Afford to Move — And Can’t Afford to Stay

Porch Group Media

However, Rodney noted a finding that, on the surface, seemed contradictory: One in five people (20%) have moved to a new home since the start of the pandemic, and a fifth of Gen Z-ers (19%) and 13% of Millennials were able to buy their first homes during the pandemic, often because mortgage rates fell sharply. Click here to learn more.

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Accountable Culture and the Future of Work

Biznology

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” HBR – Denise Lee Yohn.