Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

SendX

MARCH 7, 2022

Even after putting hours of hard work into designing an enticing email for your audience, weren’t the results as expected?

Design 195

Design Practices Best Practices 195

SendX

JULY 11, 2020

All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. These are Stripo & Chamaileon.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

All this can be related to our personal experience & thus the experiences of our email subscribers as well. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. These are Stripo & Chamaileon.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

BOP Design

AUGUST 21, 2023

Forms are a critical part of any B2B website design. But Bop Design is here to help! A form is a method of allowing your users to contact you without opening an email client or logging into something like Gmail. At Bop Design, 99% of the time the independent form we’re integrating with is a Gravity Form. What Is a Form?

Design 92

Design Marketing Websites B2B Tips 92

SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. How Does Design Impact Email Success?

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. That’s what welcome emails are for. What is a welcome email and why is it important? A welcome email is more than just a generic “thank you for signing up” email.

Examples 145

Examples Newsletter Template Landing Pages 145

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 89

Email Marketing Design Trends Work Management 89

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? ” One way is by leaning into email design trends.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

Litmus

JUNE 8, 2023

You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. Now, that said, there’s loads of ways you can work to make your emails more accessible.

Design 87

Design Tips Wikipedia Features 87

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

Design 69

Design Conversion Guidelines User-Generated Content 69

BOP Design

DECEMBER 20, 2021

It’s always good to ask yourself questions – like what’s working and what’s not working. The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. Keep a running list.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. What was once a commonality among B2B emails is not necessarily the case anymore.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? An email footer is the bottom-most portion of your email.

Design 94

Design Practices Best Practices CAN-SPAM 94

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. A good content writer will produce work developed with well-defined goals. But SMEs who don’t work for you directly or recognize the value of content may hesitate to invest time in content creation.

Efficiency 136

Efficiency Design SME Budget Programs 136

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Email Marketing It’s the cornerstone of modern digital marketing, it’s been around forever and there are no signs of that changing anytime soon.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Salesforce Marketing Cloud

JANUARY 10, 2024

Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. Product UX design principles can help you and your team, too. Exciting, right?

Design 59

Design Enterprise Management Work Management Template 59

Litmus

NOVEMBER 3, 2021

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance.

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

Litmus

OCTOBER 17, 2022

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. You may have seen their work in one of our newsletters !).

Design 92

Design Practices Best Practices Newsletter 92

Litmus

FEBRUARY 17, 2022

Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. What are some ways to get started with email personalization?

Webinar Metrics 82

Webinar Metrics Work Management Personalization Marketing Management 82

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away. Source: Really Good Emails. Designmodo.

Design 119

Design Trends Paid Search Agency Trigger Marketing 119

Litmus

JUNE 8, 2023

You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. Now, that said, there’s loads of ways you can work to make your emails more accessible.

Design 68

Design Tips Wikipedia Features 68

Vision6

AUGUST 8, 2023

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

Banners 52

Banners Design Template Mobile Marketing 52

Tomorrow People

MARCH 6, 2018

They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Because the criteria for judging graphic design and page layout are the same as judging content : objective.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Salesforce Marketing Cloud

JUNE 14, 2023

All the headlines touting the magical powers of generative AI are, understandably, making some designers nervous. If they’ve had little or no experience working with AI or large language models (LLMs), it can be especially daunting. But, designers are actually well-positioned to meet this moment.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Building the right website architecture First things first, it’s important to keep in mind that good web design starts with good website architecture.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game. What is an email design system?

Design 105

Design Template Training Work Management 105

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. B2B companies especially benefit from video content, with motion design and videos enabling straightforward explanations of complex concepts. Recently, my wife and I decided to buy a new couch.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Hubspot

APRIL 27, 2021

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. Another way to set expectations is by creating a design brief. Here's everything you need to know about what to include in a design brief and the templates that will help you create one quickly.

Design 83

Design Template Paid Search Agency Budget Programs 83

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

Organization 94

Organization Design Trends Organic Leads 94

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. How it works. Create individualized email experiences at scale.

Design 79

Design Best Practices B2B Loyalty 79

Salesforce Marketing Cloud

JULY 26, 2023

But there’s a significant gap between generative AI’s promise and how to make it usable for people in their day-to-day work. This is where design can help translate grand possibilities into practical product choices. Usability is one of the most important criteria for designing trusted generative AI. Need an AI guide?

Design 52

Design Generation Tips Ethics 52

Valasys

SEPTEMBER 21, 2023

When choosing a white-label web design company, consider its reputation and flexibility. Check whether their work is based on problem-solving concepts. A good service agency will not stop at coding and designing but will bring creative solutions to various issues. They should also be able to accommodate your needs as they grow.

Paid Search Agency 52

Paid Search Agency Design Advertising Agencies Companies 52

B2B Marketing Exchange

JANUARY 6, 2023

Across editorial, sales, design and marketing, the small-but-mighty DGR team works around the clock to deliver a show-stopping event. Next up are our dynamic designers… so without further ado, let’s meet this team: #B2BMX: Who are you and what is your current role? I am a Web Developer and Interactive Designer.

Design 52

Design Work Management Touchpoints Curation 52

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. Why is good graphic design important? . CTA: Ensure your designs are aligned with your brand identity. Graphic Design Tips.

Design 118

Design Paid Search Agency Effectiveness Tips 118

Biznology

MAY 16, 2018

It was an experiment in applying agile methods to digital marketing work. Once we worked out the bugs, we scaled it to a lot of other teams. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them. So in those ways, creative agile work can be done in scrum.

Design 163

Design Work Management Marketing Management Microsite 163

Hubspot

DECEMBER 11, 2020

But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant "Subscribe to our email" CTA popped up -- completely interrupting my experience. It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content.

Ethics 100

Ethics Design Guidelines Amazon 100