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The 17 Best Keyword Research Tools for SEO and SEM


That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Over 2 billion videos are viewed every day on YouTube.

Trending Sources

Leveraging YouTube as a Manufacturer


It is designed to help companies make content that will not only engage and educate, but also entertain audience members. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Next, think about how you are going to present your brand on YouTube.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

But regardless, here are more than 30 different insights from various surveys and benchmark reports, organized by overarching theme, we recommend for reviewing in preparation for developing B2B social media marketing budgets and program goals for the new year and beyond.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012


How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

delicious b2bmarketing

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends.

An End to B2B Social Media Madness

Marketing Craftmanship

New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. YouTube can be a very effective social media channel for B2B firms. Ensure that you develop ways to drive consistent traffic to your YouTube channel.

Google+ is an island of misfit toys


Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

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87 More Vital Social Media Marketing Facts and Stats for 2012


The recent 72 Fascinating Social Media Stats post on was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. YouTube and Video Marketing Trends.

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Drones, Bots and AI oh my. SXSW highlights

grow - Practical Marketing Solutions

Chatbot developers expressed frustration that they feel like they have something to prove. Developers talked about creating a “bot experience” which includes a plan to drive traffic to the bot, optimize sales conversions, build fun into the conversations. By Mark Schaefer.

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Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

A best practice is the newly-designed U.S. Israel Defense Forces has a YouTube channel chronicling its activities. 35% have researched government documents or statistics. Develop unique, engaging content. A Facebook site for US government agencies.

The Ultimate Checklist for Managing Content Marketing Freelancers


Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. The kickoff is designed to make sure that everyone starts the project on the same page.

24 Growth Hacks to Try Today


Are you planning a live stream, like a webinar or YouTube Live? Plus, many of these platforms can be shared on social media -- that’s what makes one like YouTube Live so valuable, since it’s also easy to share a “watch page” on a number of social networks: 5) Connect with industry experts.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

8 Reasons Your B2B Website Is Ready For A Redesign!

EMagine B2B Blog

By Dawn Gadless | Business Development Director. Could it be better optimized via design for conversions? With changing design styles, trends, and technologies, a site that is even 2 years old can look outdated and boring. B2B Web Strategy Web Design

The “Marketing” Guide for Higher Education Content Marketing


Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. Welcome back marketers.

16 of the Best Motivational Speeches of All Time


The video above is an animated excerpt from researcher Brené Brown's speech, " The Power of Vulnerability." The most recent sociological research suggests that the real key to producing better work is to find intrinsic motivation inside of yourself. 

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7 Quick Ways to Free Up More Time in Your Day


Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. Productivity Professional Development Daily

Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time


To find a benchmark, HubSpot Research conducted a study analyzing the performance of over 26,000 websites. According to HubSpot Research's study, most websites are not performing so well. The use of large imagery and background video has become more common in website design lately.

7 Elements every Content Marketing Strategy Must Have

Sales Engine

Clearly define your target audience and develop buyer personas. Unlike the one-to-many assets that we used to develop in branding and awareness campaigns, you can’t really develop one piece of content that will address all of a buyer’s issues in a single piece.

Once is Never Enough: How to Repurpose Content Like a Boss


Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. A short video on YouTube.

An A to Z of Content Marketing Best Practices


Recent research showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. And then there’s YouTube, owned by Google. If you’re not a graphic designer, don’t sweat this. It’s YouTube. There’s a lot to know about content marketing.

The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. 4: The 14 Best Content Planning and Research Tools. #5:

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Technologists are incorporating more “marketing” thinking into their work through growth hacking and user-centered design. Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development.

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23 Outstanding Social Media Marketing Guides


5 Social Media Trends for 2014: New Research by Social Media Examiner. 10 Steps Using Social Media For Business Development by Soulati-TUDE. Metrics to Measure YouTube Marketing by distilled.

Neuromarketing: Using Neuroscience to Supercharge Results


Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. With this method, researchers are usually examining the deep parts of the brain typically associated with pleasure.

Content Marketing Strategy? Think Like A Reporter


Content marketers have a number of models to consider when developing their strategies, such as the platform model , Mark Schaefer’s “liquid” model , and the ACKTT framework (for Audiences-Competitors-Keywords-Topics-Tactics).

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

The Ultimate Checklist for Managing Content Marketing Freelancers


Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. The kickoff is designed to make sure that everyone starts the project on the same page.

21 of the Best Social Media Marketing Guides of 2013 (So Far)


We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. 7 steps to rank your video higher on YouTube by iMedia Connection.

48 Phenomenal SEO Guides, Tips & Tactics


How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. SEO: Link Building, Keyword Research Becoming Most Challenging Tactics by MediaPost. SEO is user experience and design.

Top 5 Inbound Marketing Trends of 2017


Like the best surfers, the leading marketers have developed an eye for big movements in their space. Two years later, mobile-responsive site design is now a mandatory feature. And Wordstream found that 45% of people watch more than an hour of Facebook or YouTube videos a week.

The 21 Best Content Curation Tools


Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. WordPress is also onboard and announced that it’s developing a plugin for the AMP standard as well.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

This is where your good, old-fashioned sales process kicks in, and the content developed here should support it every step of the way. For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it.

Traditional SEO is Dying

Content Standard

I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website.

10 Impressive Examples of Influencer Marketing Campaigns


While there is some overlap between celebrity endorsements and influencer marketing campaigns, influencer campaigns are designed to tap into an existing community of engaged followers. million Instagram followers and 2 million subscribers on her YouTube channel.

Nine Winning Digital Marketing Strategies From The B2B World


According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The online platform allows users to learn coding, brings people together to share and discuss their creations, participate in trending tech forums, and to organize developer events.

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5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. From there, B2B researchers do 12 searches prior to engaging on a specific brand’s site.

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Developing an Instagram Content Marketing Strategy”.