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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Over 2 billion videos are viewed every day on YouTube.

Trending Sources

Leveraging YouTube as a Manufacturer

Fathom

It is designed to help companies make content that will not only engage and educate, but also entertain audience members. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Next, think about how you are going to present your brand on YouTube.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

But regardless, here are more than 30 different insights from various surveys and benchmark reports, organized by overarching theme, we recommend for reviewing in preparation for developing B2B social media marketing budgets and program goals for the new year and beyond.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

delicious b2bmarketing

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends.

Google+ is an island of misfit toys

Biznology

Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. YouTube and Video Marketing Trends.

The Ultimate Checklist for Managing Content Marketing Freelancers

ScribbleLive

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. The kickoff is designed to make sure that everyone starts the project on the same page.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. Welcome back marketers.

24 Growth Hacks to Try Today

Hubspot

Are you planning a live stream, like a webinar or YouTube Live? Plus, many of these platforms can be shared on social media -- that’s what makes one like YouTube Live so valuable, since it’s also easy to share a “watch page” on a number of social networks: 5) Connect with industry experts.

8 Reasons Your B2B Website Is Ready For A Redesign!

EMagine B2B Blog

By Dawn Gadless | Business Development Director. Could it be better optimized via design for conversions? With changing design styles, trends, and technologies, a site that is even 2 years old can look outdated and boring. B2B Web Strategy Web Design

16 of the Best Motivational Speeches of All Time

Hubspot

The video above is an animated excerpt from researcher Brené Brown's speech, " The Power of Vulnerability." The most recent sociological research suggests that the real key to producing better work is to find intrinsic motivation inside of yourself. 
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7 Quick Ways to Free Up More Time in Your Day

Hubspot

Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. Productivity Professional Development Daily

Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time

Hubspot

To find a benchmark, HubSpot Research conducted a study analyzing the performance of over 26,000 websites. According to HubSpot Research's study, most websites are not performing so well. The use of large imagery and background video has become more common in website design lately.

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7 Elements every Content Marketing Strategy Must Have

Sales Engine

Clearly define your target audience and develop buyer personas. Unlike the one-to-many assets that we used to develop in branding and awareness campaigns, you can’t really develop one piece of content that will address all of a buyer’s issues in a single piece.

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. A short video on YouTube.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

An A to Z of Content Marketing Best Practices

Act-On

Recent research showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. And then there’s YouTube, owned by Google. If you’re not a graphic designer, don’t sweat this. It’s YouTube. There’s a lot to know about content marketing.

23 Outstanding Social Media Marketing Guides

Webbiquity

5 Social Media Trends for 2014: New Research by Social Media Examiner. 10 Steps Using Social Media For Business Development by Soulati-TUDE. Metrics to Measure YouTube Marketing by distilled.

Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. With this method, researchers are usually examining the deep parts of the brain typically associated with pleasure.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. 4: The 14 Best Content Planning and Research Tools. #5:

The Ultimate Checklist for Managing Content Marketing Freelancers

ScribbleLive

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. The kickoff is designed to make sure that everyone starts the project on the same page.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Content marketers have a number of models to consider when developing their strategies, such as the platform model , Mark Schaefer’s “liquid” model , and the ACKTT framework (for Audiences-Competitors-Keywords-Topics-Tactics).

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. 7 steps to rank your video higher on YouTube by iMedia Connection.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. SEO: Link Building, Keyword Research Becoming Most Challenging Tactics by MediaPost. SEO is user experience and design.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The online platform allows users to learn coding, brings people together to share and discuss their creations, participate in trending tech forums, and to organize developer events.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. WordPress is also onboard and announced that it’s developing a plugin for the AMP standard as well.

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How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]

Act-On

The developers were also able to fix the bounce effect (they call the fix “Cinema Stabilization”) which would have made most Hyperlapse videos far less watchable. Here’s the final, compressed animated gif: How to make animated gifs from YouTube and other videos.

Five Brand Building Tips for B2B Businesses

Webbiquity

B2B prospects do a significant amount of research before they decide upon a solution. Still, the folks at Campaign Monitor built their own email marketing tool targeted specifically at designers. Producing videos you share on YouTube as well your website.

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The 21 Best Content Curation Tools

Webbiquity

Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Developing an Instagram Content Marketing Strategy”.

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5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. From there, B2B researchers do 12 searches prior to engaging on a specific brand’s site.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

While there is some overlap between celebrity endorsements and influencer marketing campaigns, influencer campaigns are designed to tap into an existing community of engaged followers. million Instagram followers and 2 million subscribers on her YouTube channel.

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

By contrast, publishing new data and research is a great way to build a robust link profile. Gather data points (preferably plucked from original research) about your topic. Data/research. One of the best ways to get links is to publish original research.

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The 7 Characteristics of Great Marketing Content

Act-On

Let’s take a closer look at these seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle. Case in point: According to research by MDG Advertising, articles containing relevant images have an average of 94 percent more total views than articles without them. Make it available on-demand from your website, iTunes, or YouTube. Marketing content drives business.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Technologists are incorporating more “marketing” thinking into their work through growth hacking and user-centered design. Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development.

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5 VR Marketing Examples That You'll Want to Steal for 2018

Hubspot

Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works.

There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

Yet another had limited resources for content development and site management (thought they recognized the significance), but a primary goal was to diversify their lead funnel with organic search. Basic keyword research review. The Web Developer’s SEO Cheat Sheet 2.0