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How to augment market research and glean customer insights with AI

Martech

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. While our experience tells us that AI still requires significant human supervision and direction, using AI we can evaluate a broader range of behaviors and scenarios in a shorter time. Get MarTech!

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.”

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. At the top of the list (5.3)

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Outsourcing a Design Project? Here's How to Write a Design Brief

Hubspot

Another way to set expectations is by creating a design brief. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. The assigned designer will then complete it based on conversations with the client. A logo (re)design.

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