Remove develop range
article thumbnail

Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268
article thumbnail

Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Seeing the shift from email being one of many responsibilities for a marketer to the development of specialist roles feels like email finally being given its due. There’s a quality gap.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Design for Colorblindness: An Email Marketer’s Tips For Accessibility

Litmus

Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Today, we’ll look at one very specific aspect of accessibility in email design: how to design for colorblindness. Let’s dive in.

Design 88
article thumbnail

How to Design for Colorblindness: An Email Marketer’s Tips For Accessibility

Litmus

Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Today, we’ll look at one very specific aspect of accessibility in email design: how to design for colorblindness. Let’s dive in.

Design 68
article thumbnail

The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.

article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.”

article thumbnail

Design by computers: How AI is changing the graphic design industry

ClickZ

The biggest achievement of technology can be seen in logo designing. Artificial intelligence tools can limit the legwork for graphics designers and perform repetitive tasks for them so that they can focus on the bigger picture. In other words, AI is not going to replace designers but merely work as their assistants.