Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, it’s just as important for decision-makers to understand issues and trends impacting their industries.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Rain: The Growth Agency

MARCH 29, 2022

Guide from Rain the Growth Agency delves into trends and opportunities in over-the-top streaming video PORTLAND, OREGON— March 29, 2022 — Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has published a new guide, Your OTT Market on Demand.

Demographics 52

Demographics Advertising Agencies Forecasting Advertisements 52

Stevens & Tate

SEPTEMBER 20, 2023

It often involves paid placements or ads designed to reach a specific target demographic. Current Trends in Digital Advertising and Marketing If you are keen enough, you have probably seen a steady change in how businesses advertise their products and services.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

DECEMBER 16, 2015

Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. This required a lot of […].

Demographics 100

Demographics Intent PR Marketing 100

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. But what’s being discovered, is that authenticity is also effective when targeting older demographics. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Noteworthy Marketing News Peloton to relaunch brand as company continues to struggle Peloton aims to reposition its brand to appeal to a wider demographic. Forbes predicts 10 marketing trends for 2023.

Trends 70

Trends Planning Paid Search Agency Youtube 70

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? Agile is a key online advertising trend.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Navigate the Channel

AUGUST 16, 2023

In the ever-evolving world of construction and design, trends come and go, shaping the way we live and build. As the building industry continues to evolve, it’s crucial for marketers to stay ahead of the curve and capitalize on emerging trends.

Trends 65

Trends Ad Building Product Planning 65

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection.

Social Media 52

Social Media Trends Media Demographics 52

ClearVoice

APRIL 7, 2020

If you continue to focus your marketing on demographics, you are likely missing a huge opportunity to get below the surface and have a more solid understanding of how your audience really thinks and why they think that way. Even if your past targeting efforts only focused on demographics, you have some data to start with.

Demographics 59

Demographics Differentiation Statistics Positioning 59

TrustRadius Marketing

SEPTEMBER 14, 2022

We also examined the most important trends, exploring the attributes that make agile poised to succeed in the future. It is essential to understand current data and trends in agile development given how fast such methods evolve. Expect the growth trend of agile to continue, with its rate being the real factor that is up for debate.

Statistics 98

Statistics Trends Planning Work Management 98

Salesforce Marketing Cloud

JANUARY 29, 2024

On the heels of so much change last year, what education trends are in store for the industry in the year ahead? Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. I welcome your feedback and the chance to talk more about these trends.

Education 59

Education Trends Ethics Barriers 59

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021. To better understand this phenomenon, here’s a quick rundown of three trends that started online rather than the runway. Here’s why.

Forecasting 126

Forecasting Social Media Trends Media 126

Go Beyond SEO

JULY 13, 2022

Although buying trends can be harder to see when your business isn’t centered around a commonly recognized season (such as the holidays), the truth is that every industry has some version of a season. Which is why it’s crucial to track your trends for more insight. Ads show up based on demographics and self-proclaimed interests.

Trends 78

Trends Optimization Planning Paid Search Agency 78

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Selecting your target demographic and establishing the purpose of your video can help you launch your video marketing campaign (s). The post Potential B2B Marketing Predictions and Trends for 2023 appeared first on Only-B2B. Once again, it’s that time of year.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why BuzzSumo? Why YouTube Ads? Why TikTok Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. In 2024 and beyond, it will continue to be at the forefront of digital marketing strategies.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends. Economic Trends.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Valasys

FEBRUARY 5, 2024

How is AI shaping smart branding trends? AI-powered tools are helping brands to: Analyze customer data: AI can sift through vast amounts of customer data, such as website clicks, social media interactions, and purchase history, to identify patterns and trends. Conclusion Data-driven design is the future of smart branding trends.

Marketing AI 40

Marketing AI Design Trends Brand Identity 40

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. The purchasing trends they are a-changing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Porch Group Media

MARCH 2, 2023

The New Mover Trends Report from Porch Group Media, conducted by The Harris Poll, explores how people are updating their new spaces and making them their own. Source: 2022 New Mover Trends Report by Porch Group Media It’s no shock painting is the number one choice for bringing your new home vision to life.

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

Bannerflow

DECEMBER 7, 2020

In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media. What 2021 social media advertising trends will we be discussing? In fact, Instagram Stories has given this method of marketing more wheels.

Social Media 98

Social Media Advertisements Advertising Trends 98

Martech

APRIL 19, 2024

Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. Cultural shifts , such as changes in demographics or societal norms, can alter consumer preferences within a local community. Economic conditions are crucial.

Advertisements 101

Advertisements Advertising Allocation Planning 101

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Valasys

JANUARY 15, 2024

Yet, beneath the dazzling veneer of progress lurk Challenges and Future Trends in Data AI, a complex tapestry woven with intricate roadblocks and ethical quandaries. It’s the transformative force reshaping industries, anticipating our desires, and even crafting symphonies that stir the soul.

Trends 45

Trends Ethics Allocation Peer-to-peer 45

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. Content marketing is always evolving, so what's next?

Trends 220

Trends Content Marketing Brand Identity Branding 220

Huptech Web

MARCH 16, 2023

eCommerce Personalization Trends and Tactics Final Thoughts Introduction Consumers are increasingly turning towards online shopping to fulfill their retail needs as the world has become increasingly technologically advanced. Dynamic Pricing This tactic involves real-time adjusting prices based on customer behavior and market trends.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

The Point

OCTOBER 18, 2012

To date, in order to reach specific markets or corporate demographics through online display, B2B marketers have needed to rely primarily on targeting by content – placing ads either on sites of an editorial focus likely to be read by their target audience, or using contextual models where ads appear adjacent to related content.

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Webbiquity

SEPTEMBER 28, 2022

Five Trending Personalization Strategies to Skyrocket Your Email Results. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340