Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. Picking And Choosing Your Audience Social media apps like Facebook have developed business features to target preferred audiences while using specific demographic filters like gender, age, location, and language.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. 2. More targeted prospecting. 3. Penetrate new markets.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. There are a lot of companies competing in the vertical and the scope for growth is limited. It’s important to have these benchmarks in place early as it’s easy to lose track of targets once a plan is implemented.

Training 214

Training Planning Work Management Marketing Management 214

Convince & Convert

JULY 17, 2015

By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. You’ll also find that working within a targeted market will greatly increase your ROI.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

Valasys

APRIL 10, 2024

Sometimes, you’ll want to target a demographic. Optimize for all formats, paying special attention to the vertical layout on smartphone screens. With a reliable VPN, you can check compliance compatibility with laws like the GDPR and ensure emails are reaching their targets.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Anyword

JUNE 17, 2022

It’s no surprise that different age demographics will gravitate toward different types of content — and at different rates. It’s not likely that anyone between the ages of 13 and 24 would be the prime target audience. As we can see here, as the demographic got older, the average CTR for entertainment verticals went up.

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

B2B Marketing Directions

JUNE 18, 2023

If the survey respondents aren't a representative sample, the survey findings can't be "projected" to the larger target population. Marketers can add credibility to their survey-based content by providing a thorough description of the research methodology, including a detailed picture of respondent demographics. *

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

BOP Design

FEBRUARY 22, 2022

A typical persona should identify the individual’s role, industry, goals, pain points, demographics, and anything else that is key to understanding their motivation to buy (or not buy) your product. The idea is to truly know each of your target buyers in-depth so you can craft content that appeals specifically to them.

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

Martech

JANUARY 6, 2022

What match rate can we expect, given our vertical market and database size? Do you have other clients in our vertical? Also, inaccurate targeting wastes campaign spending and fails to generate results. Does the platform support first-party data onboarding? Can we incorporate any of our private customer IDs into the platform?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Heinz Marketing

NOVEMBER 30, 2021

What are common firmographic, demographic, and behavioral attributes across your most valuable customers? Defining attributes will encompass everything from industry, vertical, company size, geography, tech stack and organizational maturity. . Take a look at historic data within your CRM platform to inform your current ideal customer.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. The aspect of the horizontal and vertical movement is pretty compelling.

Linkedin 297

Linkedin Research Studies B2B 297

SEMrush

OCTOBER 11, 2019

Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic.

Display 77

Display Advertisements Advertising Stats 77

Sprout Social

JANUARY 31, 2024

Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. A video with a higher YouTube engagement rate will likely rank higher on YouTube compared to other videos targeting the same demographic or audience with a lower engagement rate.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Liveintent

JANUARY 18, 2022

Target sports fanatics using your first-party data. With LiveIntent, you can easily do so by onboarding your customer list to target and reach those folks in email newsletters. Our modeling technology analyzes demographic and behavioral attributes to identify trends in your ideal customers. Here’s what we mean.

Newsletter 77

Newsletter Advertisements Advertising Curation 77

markempa

JUNE 9, 2014

Develop a highly focused, targeted strategy. Shelby explained that one of her first challenges in revamping Adobe’s content marketing was rooted in moving from “one-off” webinars to a strategy that focused on specific targeted verticals. You may also like. B2B Content Marketing: Find the bigger story [More from the blogs].

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting. They are not mutually exclusive, and many B2B companies use more than one of the following: 1-to-1.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. The company with technographic data that is going to have the upper hand.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Porch Group Media

DECEMBER 17, 2019

In another study by the Data & Marketing Association, 77% of email ROI is reported to be generated from targeted, triggered messages. For example, third-party demographics are used by about 75% of respondents in email but by just over 40% in digital and less than 30% in site. 32% – demographic information.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Liveintent

JANUARY 22, 2021

This demographic drove a 2x higher clickthrough rate (CTR) and 3x higher conversion rate than their younger counterparts. Myth #2: Target male consumers. LiveIntent found that email newsletters in the food and drink vertical, as well as home and garden, see a 3x higher CTR than the average email newsletter.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Oktopost

APRIL 2, 2021

LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. Visitor Demographics. Visitor Demographics is useful in determining if targeted campaigns are working for your targeted demographics. Follower Demographics . Total Followers .

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Martech

JUNE 17, 2022

What match rate can we expect, given our vertical market and database size? Also, inaccurate targeting wastes campaign spending and fails to generate results. Knowing what they’re interested in, what they’ve purchased before — even what demographic group they belong to — is essential.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

SmartBug Media

AUGUST 14, 2020

This applies to all business-to-business verticals. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities. One of the main levers of revenue growth is selling to your existing customer base. Start with Segmentation.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. Key verticals (e.g. In-flu-who? manufacturing, education).

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Salesforce Marketing Cloud

DECEMBER 7, 2022

These insights translate into details such as: segment or group fictional name, job title, and responsibilities Jobs To Be Done demographics (age, education, family background) how the product solves for pain points goals the product helps achieve environmental factors (e.g. physical, social, tech) quotes that represent key insights.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Martech

JULY 12, 2023

As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media. This particular FMCG’s customer data consists mainly of demographic data (e.g., Collaborating in a DCR allows both partners to leverage matching for better targeting.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Advertising Agencies 90

Leadspace

MARCH 1, 2022

And finally it’s about helping sales and marketing professionals working from the same page on the same targets, with the same intelligence and in very familiar tools of their choice – putting the know-how in the muscle of the organization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

And finally it’s about helping sales and marketing professionals working from the same page on the same targets, with the same intelligence and in very familiar tools of their choice – putting the know-how in the muscle of the organization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?. You’ll see lower cost of leads and more engagement. and retarget abandons.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Atomic Reach

MARCH 7, 2019

Audience personas or at least an understanding of your target audience. They publish user-generated, long-form content that is relevant for their target audience. Vertical videos are one segment that will skyrocket in usage as more platforms support this format now. A content calendar.

Verticals 100

Verticals Consulting User-Generated Content Custom Publishing 100

SmartBrief - Marketing

SEPTEMBER 18, 2023

Benefits of off-Amazon advertising As an Amazon-only seller, or a seller who sees a small percentage of sales from your DTC website, one of the main reasons for running off-Amazon ads to your Amazon listings is that you can reach a whole new target audience. You can target by interest, search intent, demographics, geography, etc.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Hubspot

JUNE 18, 2021

Now, imagine if you could do that with your target audience? A single customer view combines data from a consumer’s behavior on web and email, social media activity, demographics, interactions with customer service, and purchase history. It’s important to align your teams early on key targets and key progress indicators.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Ad Building 101

NetLine

OCTOBER 2, 2023

Typically, a specific variable, such as user location, gender, or other demographic detail, acts as a signal to inform rule-based triggers that influence the content. Higher return on ad spend The B2B vertical is packed with fierce competition, especially as it pertains to digital advertising.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

B2B Marketing Directions

JULY 25, 2021

online, telephone) How potential survey participants were selected If appropriate, how survey respondents were qualified Respondent Demographics Most of the survey reports I encounter describe the demographic attributes of survey respondents at least to some extent.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

nDash

JANUARY 17, 2023

You can learn more, through keyword research, about what your target demographics really are looking for from their financial institutions. About the author: Laura Leavitt is a freelance writer specializing in green energy, personal finance, marketing, and lifestyle verticals.

Paid Search Agency 52

Paid Search Agency Companies Lead Scoring Lead Ranking 52

Madison Logic

OCTOBER 26, 2023

As post-COVID travel itineraries become more complex and costly and traveler demographics shift, the industry must embrace more modern payment methods to provide better customer and employee experiences. So, how can marketers of fintech solutions use data to ensure they’re identifying and engaging with in-market accounts?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52