markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). They have all the basic demographic data you’ll typically need, but you’ll have to do more research to fit your ideal customer profile. Number of employees.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Many automation platforms score along two dimensions: demographics and behavior.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Online Marketing Institute

MAY 24, 2009

B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40