Top Twitter Demographics That Matter to Social Media Marketers


Social media demographics change constantly. And Twitter demographics are no different. Now seniors are its fastest growing age range. With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here.

27 Top Facebook Demographics that Matter to Social Media Marketers


Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. The only platform that has Facebook beat with this demographic is YouTube, with 74%. Instagram reach for the 13-17 age range is 52.9


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What Is Demographic Segmentation, & How Do You Do It?


Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks? To get started, click on any of the anchor links below to jump to the specific demographics data set: Facebook. Facebook Demographics.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. This is the post-demographic world, but very few brands and publishers are taking notice. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more.

How to create marketing that sings—with the most effective marketing personas


It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


This is the bull’s-eye demographic for many companies’ marketing. Your employer has a full range of active knowledge behind every business process and task. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

Am I connecting with my customers enough? 10 tips for customer outreach


Find commonalities—by demographics, by purchases or based on your interactions. Maybe your customers tend to be in a certain age range, or have a similar hobby that led them to your company. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days.

An End to B2B Social Media Madness

Marketing Craftmanship

The impact and potential of social media is far more significant than desktop publishing, but this also means that its range of casualties and cost of misapplication are exponentially greater. In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.

17 Stellar Stats and Facts for Facebook Fans

Webbiquity SMM

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook Demographics. Facebook Marketing Research Social Media Marketing Facebook demographics Facebook facts Facebook marketing stats Facebook stats 2018 Facebook video

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Smart Data: Marketing to Seniors


Grandchildren’s Age Ranges. Data Resources audience consumer data data data-driven marketing demographics marketing smart dataWhile a lot of attention gets paid to the up-and-coming Millennials, Baby Boomers still represent a significant share of the market. Using smart data processes and selections, you can make your marketing to seniors to effective as your target this generation about different services and products. Medicare Open Enrollment.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

5 Online Demographics Stats. E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.

2018 Holiday Shopper Insights Infographic – Part 1


There are a multiple reasons that this age range is dominating shopping this season, however the popularity in toys is greatly influencing this demographic. People in this age demographic are purchasing toys with video games included, for themselves, their significant others or their children. It is important for advertisers to not only look at demographics during the holiday season, people’s searches and research for products may not only be for themselves, but other people.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Sarah Chong’s recommendations for Twitter use range from the common (learn, be heard) to the unusual (monitor sensors in your home, catch thieves) to the truly inspired (write poetry). While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. A goldmine of social media trivia, e.g.: has the oldest demographic of any major social network. A big collection of awesome infographics, covering topics ranging from Twitter user types and the top earners in world football (soccer) to an explanation of how 3D technology works and the global popularity of World of Warcraft.

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Welcome to Influencer Discovery!

Onalytica B2B

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. If you are looking for a quick start – pick one of our hand picked lists of influencers, ranging from animation to zoologists. Demographic.

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

Sometimes target audiences for different campaigns are from a range of industries and job experience. I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

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How Can You Use Data to Build Better Personas?


Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021


Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Top 10 Email Marketing Tips for Financial Services


Client personas include detailed information telling you about the age, demographics, income level, goals, and challenges of your target audience. When your email list starts growing , there will be on it people with a wide range of different circumstances.

How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects


Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. The final tech score can be added to other scores, including the firmographic and demographic scores.

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. This is compared to the fact that 84 percent of marketers said that accuracy is “very important” to them when it comes to purchasing demographic data. Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

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What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. Opening your company to employees with diverse ideas and demographics. You’ve already transformed your hiring process to include those talented people who have differing personalities and diverse demographics. Whether they’re office assistants, executives, or assembly line workers, your employees come into contact with a wide range of people.

Driven by Data: RebelMouse’s Customized Google Data Studio Dashboards


Audience Demographics. To get the best performance out of individual content, we design your Data Studio dashboard to display the best content within a particular period of time or range of dates.

6 Customer Engagement Tactics to Boost Profits


AI-powered CRM can help you create target lists based on demographics, age, and gender. Using email marketing tools, you can send emails that are personalized based on demographics, profession, customer’s buyer journey stage, and many more.

Interview with Rachel Miller

Onalytica B2B

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. I think it’s important to see what people are doing in different segments of digital marketing – not just specific expertise but also target demographics. Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing. Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing.

Build Your Business Online with an Expert SEO Company


An SEO firm can help you implement a variety of strategies, provide a highly effective blogger outreach service, and produce better social media content or research and demographic studies. Experienced SEO companies have been involved in a wide range of projects and campaigns.

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5 Loyalty Best Practices for Subscription Companies


In order to keep members happily subscribed, it helps to acknowledge customers for their loyalty by offering a range of valuable rewards and benefits. Providing a range of reward options keeps subscribers interested and engaged.

Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Marketers can customize performance videos using demographic settings like geography, age, and household income. Look for ways to save money on production while reaching a wide range of different consumers.

10 essential types of personalisation in display advertising


Demographics targeting. Demographics targeting. It means taking the same product and offer, and producing ads that target specific demographics. Personalisation within display advertising is growing ever more important.

Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

Comments and feedback, as well as the information you can glean about them through analytics (such as their likes, preferences, online behavior, demographics, and pain points), allow you to provide the exact information they need to solve their problems – at just the time they need it.

Influencer Tiers: Understanding Influencers by Audience Size


These influencers have follower counts that range from 1,000 up to 5 million. These are typically influencers who are focused on a specific niche and are also easy to target for a specific demographic group.

How to Replicate the Success of the Best Brands in Content Marketing

Marketing Insider Group

Study their demographics, what they do for a living, their likes and preferences, where they are on social media, where they are on their customer journey, and, most importantly, what keeps them up at night.

What is: account based marketing?


If you have researched or used a vendor to determine a list of IP address ranges for your target companies, these lists can also be uploaded and targeted across multiple device types. Firmographic & demographic.

How to Analyze Facebook Data to Understand Your Audience


If you have a specific buyer persona you're researching, filter according to that age range. But if you're looking to expand your audience, it's worthwhile to extend your age range or consider both genders to see if you're missing out on potential customers. Demographics.

Data Superpowers: Skew Correction


An example of this would be looking at a skewed representation of an audience that shows demographics to be older than is actually correct. By not assigning weights to households to account for different demographics within that household, significant data inaccuracies and, ultimately, poor decisions, are made by advertisers. In our datasets, we are simultaneously correcting for sampling bias in over two hundred demographic categories using both the U.S.

Personality AI: What It Is, How it Works and Why Marketers Need to Know About It

Martech Advisor

Rather than viewing people based solely on their demographic information, you can understand their motivations, what gives them energy, how they like to communicate and ore. In the past, this means understanding your audience’s gender, age range, economic background and more.