Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Porch Group Media

APRIL 28, 2021

While intent data has been discussed for some time in B2B marketing, B2C marketers should also be focused on using intent data in their outreach. According to new research by Ascend2, 94% of marketers agree that using data to track purchase intent will give marketing and sales teams a competitive advantage in the year ahead.

Intent Data 52

Intent Data Planning Intent Marketing Strategy 52

Porch Group Media

DECEMBER 4, 2019

All three industries surveyed report similar usage of email activity and website behavioral data. Purchase history was also very important, with retailers leading at 94%. Third Party and Purchase Intent Data. Nearly one-third (31%) are reporting that their total budget will increase significantly.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Porch Group Media

MARCH 2, 2023

The New Mover Trends Report from Porch Group Media, conducted by The Harris Poll, explores how people are updating their new spaces and making them their own. Source: 2022 New Mover Trends Report by Porch Group Media It’s no shock painting is the number one choice for bringing your new home vision to life.

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

Marketing Insider Group

JANUARY 5, 2023

Just because you got a list of attendees from an industry conference and they fit your target demographic profile does not make them a lead. The problem with this is it has no consideration of the purchase intent of the visitor / downloader. Someone who reads 10 blogs on your website is not a lead. Visited our website?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Choozle

MARCH 18, 2022

Amazon’s geolocation data encompasses all of the standard targeting capabilities like city or zip, but you are also able to combine travel and demographic data with consumers’ detailed geographic information to create audience groups like ‘mountain dwellers’ or ‘jet setters’ you can target across the country with confidence.

Amazon 81

Amazon Activities Ads Cost Per Click 81

Only B2B

FEBRUARY 1, 2024

Think of intent data as your secret weapon, giving you unprecedented insight into the minds of your ideal customers (or rather, their online searches and website visits). It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution. annual reports), third-party data vendors and proprietary web tools that monitor social media, online forums and job boards.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Paid Content 126

Aberdeen

MARCH 1, 2019

The intent behind the new features is to bolster advertiser results and experiences and to bring some needed innovation to their ads options. The three new features are video assets for display ads, a “combinations report” on ad performance, and improved responsive ad output enabled by an “ad strength scorecard” on responsive display ads.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

JUNE 19, 2019

Not just people who fall in your target demographics and buyer personas—but those who have exhibited purchase intent and have a higher chance of converting. How Intent Data Shapes Timing for Digital Ads. That’s where third-party intent data can come into play for digital advertisers.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

6sense

DECEMBER 10, 2021

As per Network Research, “intentional and attitudinal targeting is considered more accurate than traditional demographic strategies”. Such intent-based targeting is achieved with the help of real-time intent marketing strategies.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. By supplementing basic demographics with enriched components like firmographics, technographics, and behavioral insights, businesses gain a more nuanced understanding of leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

PureB2B

MAY 13, 2022

In general, BI is the use of software to access and analyze data and present detailed, easy-to-understand results about the current state of your business in reports, charts, graphs and so on. delivering straightforward reports about the business operations). Contact us to learn more about our data intelligence solutions.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Huptech Web

JANUARY 13, 2023

Instagram Users Report High Relevance of Sponsored Ads. According to a recent survey, 37% of Instagram users have reported that the content of sponsored ads on the platform aligns with their interests most of the time. LinkedIn Ads Increase Purchase Intent. 25% Have Made a Purchase After Seeing a TikTok About it.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Aberdeen

FEBRUARY 5, 2020

Understanding their pain points, buying status, demographics, and research behavior gives you everything you need to qualify and convert opportunities. And that’s where intent data comes in. To learn more about intent data, check out our report, Demystifying B2B Purchase Intent Data.

Intent Data 78

Intent Data Buyer's Journey Paid Search Agency Intent 78

Onalytica B2B

JULY 26, 2018

It has been well reported that circa 92% of people trust a recommendation from their peers above a recommendation from a well-known brand. Fierce Pharma reported earlier this year that several brands are yet to embrace this new wave of influence on Social Media. It’s Human Nature to Follow Others. What’s the solution? About the author.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Porch Group Media

AUGUST 19, 2019

According to Nielsen, 75% of all car buyers reported that they intend to purchase their top of mind brand. Consumers with unaided brand awareness account for only 23% of total awareness, yet generate 60% of all purchase consideration and 90% of purchase intent. Weekly traffic reports. Weekly traffic reports.

In-market Buyers 45

In-market Buyers Tactics Peer-to-peer First-Mover Advantage 45

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Aberdeen

JANUARY 30, 2019

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Porch Group Media

AUGUST 14, 2019

More than half of consumers (54 percent) report using social media as part of their path to purchase in some capacity, whether it’s to browse, research, gain inspiration or purchase. 3) Purchase Intent Marketing. For ecommerce brands, one of the best types of purchase intent is online browsing behavior.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

Aberdeen

FEBRUARY 28, 2019

But these numbers are changing with the shift in workforce demographics. ” Well, intent data is the secret weapon that leads to more wins in the sales pipeline. Prospective buyers emit signals of their purchase intent, and new sales reps utilizing these signals are able to engage buyers at the exact moment of purchase intent.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Common Uses of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. The report notes, “If you are unknown, you do need to shout in order to be noticed.” You might be burning your budget.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Aberdeen

JANUARY 24, 2019

In either case, the “next steps” taken on a buyer intent signal have been informed by an intelligent analytics engine and are therefore a smarter and more efficient use of resources. Beyond a Demographic Perspective. The future of interpreting intent is prediction ,” according to a transitional frame in the video.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Hubspot

JANUARY 21, 2020

A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18 and 25. Some of these demographics and behavior areas are: Location. This information is helpful in understanding the customer and how they make purchase decisions. Employment.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Madison Logic

OCTOBER 26, 2023

According to the American Hotel and Lodging Association’s  State of the Hotel Industry 2021 report , more than 670,000 hotel industry operation jobs and nearly four million hospitality jobs in the U.S. alone were lost in 2020 due to COVID-19.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SalesIntel

NOVEMBER 24, 2021

What is buyer intent data? . Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification. The right intent data about potential buyers can deliver up to 4X sales pipeline growth. Run more effective marketing campaigns.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Hubspot

FEBRUARY 14, 2019

This film, along with other influencer content like " Snapisodes ", which mimic TV travel documentaries, enables Marriott to appeal to a younger demographic and build brand awareness on youth-dominant platforms like Snapchat. Similarly, it's critical you do your research to learn which platforms are most popular for your ideal demographic.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

Digilant

MAY 7, 2019

Additionally, they can incorporate location attribution and sales lift measurement to report back on the success of the campaign in driving in-store traffic and sales. Specifically, we targeted consumer based on a variety of demographics including Millennial Moms who: Shopped at Trader Joe’s, Whole Foods, Kroger or Costco.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Aberdeen

JANUARY 16, 2019

Buyer intent data is the fuel that keeps the many moving parts of the marketing automation system feeding sales funnels. But, without the right fit, intent data alone doesn’t guarantee valuable prospects. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Outgrow

JANUARY 22, 2023

Some content types that work the best are industry reports, calculators , live chats , case studies , etc. Moreover, interactive content pieces will help you segment your audience into different groups based on demographics, similar interests, preferences, and buying behavior. So, lead nurturing does not stop once a purchase is made.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Digilant

SEPTEMBER 28, 2023

Perhaps most famously embodied in Amazon Sponsored Products ads, retail media advertising involves the targeted placement of brand ads and promotions to engage shoppers directly at the point of purchase intent. By effectively blending commerce and advertising, retail media enables brands to drive a seamless purchase experience.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Porch Group Media

JULY 1, 2019

According to research from the 2018 Accenture Interactive Personalization Pulse Report, 45 percent of customers have abandoned a site because it was too overwhelming, up from 40 percent last year. In a report by Sprout Social, 86% of consumers think it’s more important than ever before for businesses to be transparent.

Demand 53

Demand Brand Identity Branding Transparency 53

QuanticMind

FEBRUARY 15, 2019

Your video ad strategy needs to include a deep and comprehensive understanding of your audience and target customers — and this includes demographics, what they like and how they’re entertained (after all, video ads do provide an entertainment factor). Helpful tip: That’s where ad performance reports come in.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Ad Building 40

Aberdeen

JULY 18, 2019

All too often, you see marketers purchase a dataset because it provides a massive list audience-specific demographic data. That’s why intent data is such a strong investment for any B2B marketing team. By nature, intent data is more precise than generic lists of contact information or demographics.

Intent Data 40

Intent Data Intent Privacy Purchase Intent 40