Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. As a top public relations agency, Bluetext PR specialists have broken down the key elements of press release strategies that drive results. Ready to power up your PR strategy?

Press 42

Press Traffic Marketing Websites Public Relations 42

Webbiquity

MAY 30, 2018

For that reason, it’s good to have someone on the team who can think outside of the box to create a strategy that suits your target demographic. For a marketing role, you might want to ask for: Experience in public relations. Marketing involves the interpretation and use of a lot of research-based analysis. Leadership skills.

Marketing Management 229

Marketing Management Budget Programs Public Relations Marketing & Strategy 229

Biznology

FEBRUARY 8, 2021

Episode Summary: From tackling pandemic-induced changes in their offering to addressing the changing demographics of their constituents, The Trustees of Reservation has had their fair share of messaging challenges. Episode 2 | Matt Montgomery, Trustees of Reservations.

POS 104

POS Public Relations Demographics Design 104

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Keeping these demographics in mind — like age, location, job industry, gender, etc.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Contently

FEBRUARY 21, 2023

Personalized content may look different based on your audience’s previous interactions with your content, geographic location, demographics, or other parameters. (In In practice, this may mean using a different email subject line for recipients based on their current funnel stage or geographic location, as one example.)

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Zoominfo

NOVEMBER 20, 2023

Generative AI can be used to analyze user data, purchase history, browsing behavior, and demographic information to craft tailored messages that resonate with individuals at target companies. Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Convince & Convert

JUNE 26, 2014

If your brand’s target demographic is female and under 25 years old , your audience is on the platform. Social Media Research cision prnews public relations social media social media advertising social media research social media usage' What does this mean? Is there anything that surprises you about this study?

PR 150

PR Social Media Studies Media 150

Sprout Social

FEBRUARY 1, 2024

Jump into industry conversations proactively Participate in industry conversations on platforms like X (formerly known as Twitter) and Reddit to stay in tune with key demographics. It provides a treasure trove of info for marketing, customer support, sales, research and development, product packaging, human resources and public relations.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Navigate the Channel

DECEMBER 28, 2017

It’s not too early to start thinking about your public relations strategy for 2018. Other thought leaders might also possess the ability to target different demographics, extending the company’s reach. Devoting some time to it now can help your company get off on the right foot once the new year rolls around.

PR 70

PR Trends Public Relations Thought Leadership 70

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. You can focus on audiences based on job title, location, interests and other key demographics. Public relations is an important part of an integrated B2B marketing strategy because its tactics support the greater whole.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Biznology

OCTOBER 17, 2017

We contact thousands of influencers in your target demographic, and individually interact with everyone who expresses interest. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. So we focus on reaching the long-tail. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Schubert B2B

MAY 4, 2018

While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. In a comprehensive B2B public relations program, it’s still critical to place your news in trade publications that speak directly to your target customer demographic.

Press 67

Press B2B Blast Campaigns Public Relations 67

Convince & Convert

MAY 22, 2013

iGen-ers do not like to be duped and, if they sniff it out, a brand could find themselves in a full-on public relations crisis. It illuminates strategies and tactics on how brands can navigate this new consumer demographic and avoid pitfalls in doing so. But that trust easily disappears if a voice is perceived as not genuine.

Peer-to-peer 156

Peer-to-peer Generation Public Relations Ethics 156

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. The first time I heard the term MAT Release I had no idea what it was.

Media 122

Media PR Paid Search Agency Distribution 122

Stevens & Tate

MARCH 2, 2020

With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. The Advantages of Using Public Relations in Your Marketing Strategy . Simply put, these public relations advantages should be on the forefront of every marketer’s agenda.

Trends 59

Trends Planning Paid Search Agency ROAS 59

SmartBug Media

MAY 7, 2019

Thought leadership is a powerful public relations , marketing, and sales tool. What are their demographics, interests and perspectives? Many companies dabble in it in one way, shape, or form, because it helps companies build partnerships and recruit top talent while shining a spotlight on company culture.

Thought Leadership 69

Thought Leadership Public Relations Advertising Agencies Opt-out 69

Hubspot

FEBRUARY 27, 2020

One of the immersions in Los Angeles was focused on public relations. An amazing guest speaker was discussing company publics and one thing he said really stood out to me: "If you don't explicitly include someone, you implicitly exclude them.". A lot of the demographic details can be found by looking at your analytics.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Sprout Social

FEBRUARY 20, 2020

Approach a new demographic. Public relations. Within Sprout, insights are boiled down to three main categories: Performance, Conversation and Demographics. Demographics. As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Here are some examples:

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

Sage Marketing

OCTOBER 2, 2023

Uncover valuable insights into your potential customers, categorizing them based on demographics, psychographics, and behavioral patterns. Then, orchestrate a full-scale launch, leveraging marketing initiatives, public relations, and engagement strategies to maximize impact.

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Tiecas

SEPTEMBER 5, 2023

Market research: Involves analyzing market trends, customer demographics, and competitor strategies. This may include content marketing, email marketing, social media, digital and print advertising, public relations, and trade shows, to name some of the typical industrial marketing tactics.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

PureB2B

MAY 30, 2022

You most likely have a general understanding of your buyer persona and the demographics you want to target. If you can identify the challenges your common buyer faces, the type of people they relate to on a professional level, and how they source their solutions, you can effectively market to their personalized needs. Paid media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

You most likely have a general understanding of your buyer persona and the demographics you want to target. If you can identify the challenges your common buyer faces, the type of people they relate to on a professional level, and how they source their solutions, you can effectively market to their personalized needs. Paid media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

ClearVoice

JULY 16, 2020

The Pros: Many writers who have been laid off from traditional media outlets have turned to careers in public relations, social media, and content creation. With experience comes insights, and knowing how to write to a wide range of audiences and demographic groups takes time to master.

Generation 128

Generation Peer-to-peer Paid Search Agency Work Management 128

Convince & Convert

DECEMBER 27, 2013

Jeff’s research with ExactTarget has shown that Latin American countries tend to have higher social engagement, so the higher number of Spanish retweets seem to make sense, especially considering the demographics of the Catholic Church. “He’s almost the perfect Pope for the medium.”

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Sharpspring

JULY 12, 2021

A good community manager is equal parts public relations manager, social media manager and crisis manager. Different social media platforms are often preferred by different demographics. Additionally, taking an active role in community management helps you react to potential negativity. Choose your primary community channel .

Social Media 97

Social Media Communities Work Management Tips 97

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. Fortunately, there are a few strategies that can help you get the coverage you want in front of your target demographics.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Contently

APRIL 10, 2019

He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. The data can then be filtered by demographics for any brand. ” PokerStars is the largest real-money poker game in the world.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Schubert B2B

MARCH 25, 2019

Personas include job-related demographics, responsibilities, behavior patterns, motivations, challenges, goals and purchase considerations. Lisa Goetz is a public relations executive at Schubert b2b, where she primarily writes content and manages media relations.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

Walker Sands

JANUARY 28, 2021

Public relations has undergone dramatic changes and practitioners have realized not only to advocate for diversity within their own organization, but to also be mindful of the products and messages that they or their clients produce and actively work to disengage biases, stereotypes and misconceptions from dialogue.

PR 40

PR Public Relations Work Management Consulting 40

Sprout Social

JANUARY 18, 2022

Media relations . The traditional approach to public relations —sending out a press release and hoping for media pick up—is not returning the same opportunities it once did. From here, you’ll be able to find top influencers in the conversation in the Profile Overview section of the Demographics panel. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

B2B Marketing Directions

JANUARY 29, 2022

Respondent Demographics Most of the published studies regarding brand purpose/purpose marketing have been national or global surveys of consumers. For example, public relations programs can be an effective way to communicate your brand purpose in a less "out front" way that can be more credible.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Schubert B2B

JANUARY 30, 2019

Personas include job-related information like demographics (title, education, location, age, income, etc.), Lisa Goetz is a public relations executive at Schubert b2b, where she primarily writes content and manages media relations. Learn What Makes Them Tick. Customer personas are composite profiles of your buyers.

B2B Marketing 69

B2B Marketing Effectiveness Ideal Customer Profiles Marketing Management 69

NuSpark Consulting

FEBRUARY 3, 2019

Intent data goes beyond basic demographic and related data , and helps you target customers at the time they are searching for products you (and your competitors) offer. Users are tracked with cookies and scored on multiple topics, and content syndication vendors have access to the data.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. If a print publication has a circulation of 5,000 instead of 50,000, or a digital trade site gets 10,000 new visitors per month and not 100,000, that’s ok if it’s a good fit for your products and services.

PR 54

PR Ad Building Media Tips 54