What Are Psychographics? [FAQs]


These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

How to Use Psychographics in Your Marketing: A Beginner's Guide


What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

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Unfair Advantage: How AI Targeting Creates Big Value


How you can create your unfair competitive advantage by applying AI to lead targeting. We explore how the process of targeting leads is broken in most businesses and why this can’t be solved by people alone. The more dimensions you can combine, the more accurate targeting will be.

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GEOIP-Based Segmentation for Targeted Marketing


GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. Marketers reach audiences with relevant messages when targeted segmentation strategies focus on certain demographics. Demographics: Who are they?

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. to segment and target relevant markets. While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers.

How B2B Marketers Can Get Better Targeting and Deeper Insights

Modern Marketing

They are grappling with the fact that the always-connected buyer’s behavior and preferences are constantly evolving, and marketers need to maximize the value of customer data in near-real time for better targeting and personalization, as well as to build lifetime value.

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How do you segment your market?


We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Demographics : Who is the visitor?

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Demographic: Who are they? Psychographic: What do they want and why do they want it? What does your address say about you?

BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent


BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products.

What is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples

Martech Advisor

Scroll down to know how display ads capture people’s attention, how they use targeting mechanisms, and what are the types, benefits, and examples of display ads. The Display Advertising Targeting Process. The Display Advertising Targeting Process.

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories

V12 Data

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories. While Facebook can be a lucrative advertising and marketing channel across industries, many brands are unsure how to target audiences in the light of recent changes at Facebook.

Programmatic Advertising for Dummies (Who Want to Win At It)


These ads are targeted to you (specifically), based on your demographic, psychographic, and geographic metrics. The more refined the tool kit, the programmatic advertising tool kit that is, the better the targeting. B2B Targeting/Audience Programmatic Advertising

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. I’ve found myself thinking a lot lately about target audiences and buyer profiling. ” 2) What are the demographics and psychographics?

Is Data Science the Key to Marketing?

Navigate the Channel

Precisely targeting your information is the only way that your company will be able to differentiate itself from the two quintillion bytes of data that are being produced every day. Data driven marketing allows you to segment your customer base based on more than demographic information.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

The foundation of a successful social media strategy is understanding who your target audience is and why they use social media. To do this, you need a combination of demographics and psychographics. Step 2: Targeting Your Channels.

The Definition of List Segmentation [In Under 100 Words]


For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. Segmentation is important because it helps you better target and personalize your campaigns and content.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service.

Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?


Analytics platforms can help provide data and insights around website traffic, audience and visitor demographics and other buyer patterns and trends, helping marketers and businesses to make more informed decisions. Over the years, “ big data ” has shifted to focus more on actionable data.

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Research On Customer Search Behavior: Researching customer search behavior allows B2B companies to create hyper-targeted pieces of content.

5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)


This way, when you target a segment, you can use unique content that caters to each. Through segmentation, you’re putting your ear directly to the ground and hearing the complaints and feedback from your target customers. Demographic Segmentation.

How to Maximize Your Inbound Strategy


A buyer persona is a constructed depiction of your ideal customer that allows you to identify your target audience. Creating a persona requires gathering demographic and psychographic information about your buyer. Marketers are pressed for time.

Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era


When targeting the largest addressable qualified audience with a display campaign based on demographics [and] psychographics, display ads are ‘buy now, buy now, buy now,’ [and] it’s not going to work,” Kaushik said. Indeed, Kaushik agreed using behavior to discern intent and subsequently targeting advertising is a great way to execute a See, Think, Do, Care strategy. And that’s why search behavior is a better indicator of what consumers want than demographics.

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How To Use Facebook Audiences To Grow Your Business

ATAK Interactive

Read on to learn more about how Facebook has turned this data into actionable data that has allowed marketers to cut through the noise and target the right customers at the right time. Now, let’s dive into Facebook targeting options.

Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name.

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

You can target unsubscribed users and unengaged users through opt-in advertising. These are targeted ads, not emails, so you are in compliance with opt-out regulations and there’s no danger of reducing your email list quality.

Lead Scoring: Set Yourself Up for Success


But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily identify which people to further invest time and resources in. Create and embrace your target buyer persona(s). The first step to any marketing program is to identify your target buyer. Scoring is often broken up into two categories: psychographic and demographic.

Netline Launches Audience Explorer for Quantifying Content Consumption


The marketers are asked to enter the details about their target audience (the persona they want to target).

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. What made our target audience tick?

Reach Key Decision Makers and Improve Your Webinar ROI


What Marketers are Missing As a marketer, I see the volume of webinars firsthand: in the last two weeks alone, I’ve received over 80 emails offering an invite, a reminder, or a follow up to someone’s webinar, and often I’m not even in their target market.

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3 steps to defining customer experience

Modern Marketing

An understanding of the company’s target audience, converted into a detailed persona, will help tailor experiences to appeal to the majority of a brands’ shoppers.

The Content Marketing Checklist For B2B Marketers

Marketing Insider Group

Visualize the audience you are targeting based on a combination of demographics and psychographics. Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques.

How to Incorporate Geofencing in B2B Content Strategy


Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.


Are your marketing personas your sales market segments?


Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things?

Developing a Content Strategy: 25 Questions to Ask Your Team First


You know your target customers based on your gut or your everyday encounters with buyers, right? Establish thresholds, target dates or milestones for your content marketing strategy that can help you evaluate effectiveness during execution.

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?


This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI).

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Whether your brand is already partly established in the minds of your target market or your company isn’t even on the map in its industry, there’s a lot the right agency could add to make your brand more well-known and trusted. Demographic data: age range and income.

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New Social Media Rules for Travel Marketers

Eric Mower + Associates

That means without a paid component to their social strategy, travel brands are no longer likely to reach their target audience and drive business. A well-targeted ad can boost your fan ranks quickly so your organic posts reach, and engage, a larger audience.

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5 Essentials of Dynamic Content for Smarter B2B Marketing


Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.”

7 Tips on How to Engage Your Customers Through Social Media Strategy


If you already have a large following, use a social listening tool to understand their demographics, online behaviors, and consumer expectations. Some patterns will eventually emerge, allowing you to build ideal customer personas and define your target audience. You can also review results and learn more about your audience’s psychographics. The better you know your target audience, the easier it will be to engage them in the right way.