Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Valasys

JULY 26, 2019

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.

API 40

API SIC Paid Search Agency Optimization 40

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. to segment and target relevant markets. Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40