Valasys

SEPTEMBER 10, 2019

Understanding & refining their audiences as per their interests, companies, work profiles, etc., For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 16, 2019

Architecting multichannel content strategies & designing campaigns according to the users’ psychographic habits utilizes the intent signals from the prospects to prepare an invisible armory to attract, engage, convert & retain them.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). The following are some of the ways to improve personalization in the Email Marketing Campaigns: 1.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

APRIL 3, 2020

The first step to being successful in B2B eCommerce involves marketers working out if eCommerce is something that is meant for them. It’s certainly much more than simply putting up a website and then going to work as usual. Adding eCommerce to your business as a sales channel isn’t a cakewalk.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Research by BCG found that more than 80% of the B2B buyers use mobile at work & more than 60% of them have reported that mobile played a significant role in recent purchases.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Navigate the Channel

JUNE 7, 2023

Using digital allows B2B companies to refine their marketing efforts and tune them to their audiences, demographically and psychographically and—of course—geographically. Shorter form content, including blog posts, work well as ungated content. An excellent example is geo-targeted paid ads. You may not want to give it away.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65