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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones.

Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

The marketers are asked to enter the details about their target audience (the persona they want to target). Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects. Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. The target audiences can also be further refined based on local SEO trends. Predictive analytics can be used in predictive content creation which can, in turn, be used to run targeted campaigns for cluster-specific audiences.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers. The modern – age B2B marketing is majorly about prioritizing the preferences of the customers.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO).

How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. Cutting on extravagant agency expenses should be the target of the marketers looking for cost optimization; however, care should be taken for the short term monetary gains relationships with the agencies aren’t adversely impacted.

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Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Prologue. Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

In the long & short of it, optimizing the experiences of prospects (UX) across omnichannel, often by opting for niche-specific targeting, targeting for specific geographies including regional/local areas & radii-based targeting or geotargeting have become essential components of any B2B content strategy. Accordingly, hyper-targeted campaigns can be designed & launched to attract, engage & convert the prospects. Prelude.

How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. The businesses often don’t have the lists of gigantic accounts that they wish to target. They create targeted material which in conjunction with the areas of interest the prospects. ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service.

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The increase in the reach is one of the prime objectives for the marketers worldwide – be they in any specific industry; the other most important being targeting specific prospects. Prelude.

How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Personas can be based on diverse factors such as demographics, job industries & income levels, their areas of interests, personalities, behaviors & motivations. . Prelude. Emails are invisible tools in the marketing arsenal of B2B companies.

21 Steps to be Successful in B2B eCommerce

Valasys

This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI).

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Identify your Buyer Persona & Focus On Targeting a Niche-Specific Market: According to Jennifer, Marketing Manager at Alexa, targeting is an indispensable part of marketing & she quotes its imperativeness as under: “In marketing, if you are trying to talk to everybody, you’re not reaching anybody.” Using brand segmentation, brands get more specific about their target market. Prelude: B2B marketing is an ever-evolving field.

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How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

Preference centers help marketers send better & more targeted communications to their prospects. With clear norms on how businesses can use the personal data of the prospects, GDPR has made marketers more sensitive to the needs & preferences of their target audiences. Step 2: Along with the explicit preferences, the marketers should also focus on collecting the implicit preferences of their prospects such as their behavioral insights & other psychographic motivations.

ROMI 40

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. Introduction. Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e.

WOMM 46

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Improving the Personalization by Data-driven Insights : The modern B2B marketing thrives on segmenting the prospects into specific clusters & targeting them based on their demographic, technographic, psychographic, fit-data, as well as data gathered from their past researching habits & purchase insights.

How to Define & Measure Social KPIs – Part – 2

Valasys

Twitter helps in generating targeted leads, indulging relevant & targeted audiences with the ad campaigns or an important piece of information in no time, nurturing leads by providing tailored answers to the questions of prospective customers in no time & often by the industry experts & in generating instant conversions. Prologue. For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns.

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

WOMM 40

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a recent analysis of 380 CMOs by Forbes tilted “Publish or Perish”, it was deduced that marketers who deliver personalized web experiences earn double returns from their omnichannel digitized endeavors in terms of the Return on Marketing Investment (ROMI), as well as the in terms of positive responses (positive word of mouths) from their customers across omnichannel. Prologue.

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