Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. Following the Amazon model, when implementing your internal social networking, here are the things to keep in mind: Grow fast, and avoid fragmentation.

Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Understanding Instagram demographics is key to understanding your users. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). Instagram general demographics. Instagram age demographics.

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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion fake profiles. adults use the social network. The only platform that has Facebook beat with this demographic is YouTube, with 74%.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. All Social Media Media Demographics. Social Media Demographics Infographic.

The Ultimate List: 24 of the World’s Largest Social Networks

Hubspot

Nowadays, when we talk about social media, we usually mean Twitter and Facebook. But we rarely consider the existence of global social networks. The truth is, if you are trying to reach international markets, you need to get acquainted with some of the world’s most popular social networks. In this blog post we cover the biggest networking channels and which countries use them the most. Ibibo is a popular site for social games in India.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen.

Facebook Fan Page vs. Profile: Know the Difference

Sprout Social

One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself. Fan Pages vs. Profiles. There are two ways you can represent yourself on Facebook, but it’s important to understand the differences between the two in order to effectively manage your presence on the social network. What is a Facebook Profile? A Facebook Profile is a personal account. How to Convert a Profile to a Page.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Anything in a fan’s Facebook profile—age, gender, location, name, relationship status, “Likes,” and more—can be captured, depending on the level of authorization granted by that fan. With the right tools, marketers can compile user profiles using that authorized data as well as previous site behaviors, to get a better sense of the users they’re reaching on Facebook.

Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. In the world of social networking sites, Instagram is still relatively new in age. Facebook vs. Instagram: audience demographics.

How to effectively use social media for real estate

Sprout Social

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. According to a recent study from the National Association of Realtors , social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings: 77% of realtors actively use social media for real estate in some way, shape or form.

The essential guide to Snapchat for business

Sprout Social

Snapchat is one of the fastest-growing social media platforms. Create a profile. First, set up your Snapchat profile. You’ll want to create a business profile, so you can either download the app from the App Store (available for iOS and Android) if you’re on a phone—or you can visit this link. Remember, it’s best to keep your company usernames the same across all social platforms. Engagement Social Networks

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. So how can you get the most out of this business-oriented social network?

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

It’s a document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. Which social networks does the buyer prefer? Check your analytics : Analytics programs can provide you with demographic data about the people who are currently interacting with your site and your social profiles, such as their location, age or device. Demographics : Female.

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. A buyer persona is not a zombie—but a profile based on your understanding of a real customer and their real needs.” – Ambal Balakrishnan. “It’s

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises?

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

I’ve found myself thinking a lot lately about target audiences and buyer profiling. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. A good find is a study that breaks down large groups, like Millennials, into smaller subgroups, allowing me to weed out chunks of the demographic that will have no interest in my client’s work. Photo credit: Wikipedia.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. LinkedIn now has more than 100 million 150 million members including executives from every one of the Fortune 500 companies; 80% of them influence their companies’ purchasing decisions , and those professionals have a significantly higher level of trust in the business-related information they see on LinkedIn than on other popular social networks.

Using Pinterest to Build Your B2B Brand

Sales Intelligence View

Pinterest is one of the fastest growing social media platforms on the market today, but B2B organizations haven’t all figured out how to make it work for them. Given that the largest demographic in Pinterest’s user base is Mid-western females between the ages of 25 and 54, they might be right. Optimize Your Pinterest Profile. Describe your products on your Pinterest profile page, and include Pins that link directly to landing pages where visitors fill out forms.

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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Social Media Statistics.

Facebook Ads to Target You By Location and Language

readwrite

With this feature, advertisers can tap into the detailed demographics that Facebook users so willingly share along with their age, sex, relationship status, educational background, etc. As advertisers better learn to target narrower sets of users, we wonder if it’s only a matter of time before Facebook introduces a mobile, location-based component to their network which would allow users share their exact (or nearly exact) location within a city.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. This table says why by Social Media Today.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Wondering which social network is most effective at generating b2b leads? Social Media B2B ).

How to Conduct a Social Media Audit (Includes a Free Template)

Hootsuite

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. which outdated profiles you need to revive, repurpose, or shut down.

Social Media is Even More Important in our Modern Marketing Future

Oracle

For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. But when we look into the future of modern marketing, as seen by global experts, social media actually grows in importance. Social Marketing

Tips to Amplify Your Lead Gen with Next Gen Social Data

Oracle

Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Are you still having trouble nailing down an ROI from social media? ’s Social Behavior SparkPlug in the Eloqua AppCloud to learn more.

5 Loyalty Best Practices for Subscription Companies

Oracle

Beyond receiving points for their monthly or annual subscription fees, however, brands often do not facilitate or incentivize subscribers to make more purchases or share the brand’s content on social media. Subscription businesses have been growing rapidly during the past few years.

10 Best Ways to Use LinkedIn for Sales Prospecting

SalesIntel

According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups.

Survey says: ANZ Companies use social media for business

Biznology

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. The nature of social media makes it very easy to segment and target your audience. Social Media Use. Do you know the demographics of your target audience?

Social Media Marketing for Lead Generation

V12 Data

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services.

How to Analyze Facebook Data to Understand Your Audience

Hubspot

billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. Sound the applause — you've filtered down your audience profile.

LinkedIn Analytics: The Complete Guide for Marketers

Hootsuite

If yes, then it also has social media goals —from recruitment to awareness and sales. It also gives you the info you need to prove and improve your social media ROI. Followers (numerical and demographic information about people who subscribe to your page).

What Is the Line App? Everything Brands Need to Know in 2021

Hootsuite

In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line is a Japanese social media app.

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Cut Through The Clutter (and earn more shares)

RockContent

This is why it’s important to develop audience profiles during the planning phase of your content marketing strategy. Building demographic profiles and buyer personas will help you understand what grabs your audience’s attention, and identify what types of content they’re looking for. Reposting existing content across your social channels on an ongoing basis can help increase the odds that your audience will get a glimpse of your work.

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

Even though this may seem like the most basic characteristic of a lead generation or outreach program, you would be surprised how many businesses struggle when it comes to identifying and quantifying their most relevant buying demographics.

How to Generate More Leads Using Video and Other Digital Content

Webbiquity

But when it comes to generating conversions, tailoring your explainer to your specific persona or demographic is key. Social Media Promotions and Offers. These strategies involve offering discounts for a limited amount of time, announced only on social media platforms.

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