Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. Following the Amazon model, when implementing your internal social networking, here are the things to keep in mind: Grow fast, and avoid fragmentation.