What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing


Market segmentation is a process in which prospective buyers are grouped together based on their similar needs, habits, demographics, or behavior. This could mean anything from purchasing habits, demographics, or socioeconomic status. ICP: Ideal Customer Profile.

7 Ways to Refine Your Buyer Personas with Community Data

Higher Logic

Because engagement is the goal, community runs by inviting people to share their thoughts and data, from filling out a member profile , to participating in expert AMA (Ask Me Anything) sessions. Members joining your community can fill out a member profile. When you create the profile format, you should mirror the demographics you ask for with the points you need in your buyer persona. All great buyer personas are alike; each bad buyer persona is bad in its own way.


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How to Define & Measure Social KPIs – Part 4


In the year 2019, data is the simple answer to every question & this is the a reason why strategies for defining & measuring the Social Media KPIs from the year 2019 onwards have to be orchestrated around the major data-points of relevance to the businesses so that not only the marketers can optimize their Return on Marketing Investment (ROMI) but also the brands can optimize their sales conversions through the social channels. Prologue.

CPA 40

How B2B marketers can strategize LinkedIn Advertisement in 2019


Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1. Expanding the Network: LinkedIn evaluates the relevance of the posts by using demographic data. “Lack of a clear strategy is the biggest mistake.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. The marketers need to update their brands’ profile page, stick to relevant connections & post more regular (& relevant) updates, to make the most of the LinkedIn’s Surge platform.


How to Define & Measure Social KPIs – Part – 2


Important demographic, technographic, firmographic, psychographic & “fit-data” about the potential buyers, as follows, can help in segmenting the audiences: Where the followers on your Twitter page coming from & what are is their primary gender? Which industries primarily employ the “buyer-persona” & what are the job profiles they primarily work for? Prologue.