Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Zoominfo

MARCH 4, 2021

On ZoomInfo’s new podcast Talk Data to Me , we released an episode titled “ D&I Hiring Spiked in 2020. as in wanting to increase representation for a specific demographic?—?are because any increased focus on diversity within corporate America is a step in the right direction. Was it a movement or a moment?

Companies 245

Companies Demographics Positioning Communities 245

Choozle

MAY 20, 2020

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M How does it work?

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. In this podcast, The V12 team explores how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience. The post [Podcast] The Impact of Apple Privacy Changes on Digital Marketing first appeared on V12.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Contently

OCTOBER 5, 2016

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. The early response to Podcasts was also rough , but Apple’s decision to separate it from the standard music functionality eventually had a huge impact.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117

Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. Podcast Notes Podcasting is a media sector that just keeps growing. Fortunately, Podcasts Notes gives you the CliffsNotes of the current trending topics in podcasts. You can read that in less than 10 minutes!

Trends 274

Trends Marketing AI Lead Ranking Lead Scoring 274

Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

Cost per Acquisition 41

Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 41

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

CMO 79

CMO Branding Brand Identity Storytelling 79

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Choozle

MARCH 20, 2024

Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. Podcasts also offer a format primed for authentic, effective connection. Beyond that, podcasts are brand-safe environments because they allow advertisers to choose the precise context in which their ad is placed.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. Podcasts also offer a format primed for authentic, effective connection. One other strategic advantage of podcast advertising is its precise targeting capabilities. Challenges of Podcast Advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. First, TV audiences were declining, especially among younger demographics.

Peer-to-peer 102

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 102

Marketing Insider Group

JULY 11, 2023

YouTube is another place to target your key demographic by their interests. Podcasts People make fun of podcasts because everybody seems to have one. A podcaster with only dozens or hundreds of subscribers still has an attentive audience that you can help. Here’s a power tip: Don’t forget about Bing and Yahoo!

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. These personas go beyond basic demographics and delve into the motivations, challenges, and goals of the target audience.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

LeadsRX

NOVEMBER 30, 2021

Using LeadsRx Journey, app developers can properly value all mediums, including TV, podcasting, OTT, radio, digital ads, and more to accurately understand paths-to-purchase previously hidden by last digital touch analysis. The solution is available today.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Crimson Marketing

AUGUST 19, 2014

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Podcast] appeared first on. Marketing Technology Podcasts'

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Stevens & Tate

SEPTEMBER 13, 2023

Target demographics. Here are a few ways to leverage influencer marketing for maximum impact: Try Podcast Endorsements According to PEW research, 49% of adults in the United States have listened to a podcast in the past 12 months. Not all influencers have an audience that resonates with your business or target demographic.

Planning 84

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 84

MindFire

JULY 30, 2021

Dave mentions these charts as he explores the consumption of print by various demographics. Pixels & Ink: The podcast for printers & agencies · How Print Uniquely Engages Younger Consumers. They’re included here for reference: Click Here to view the entire WhatTheyTh!nk nk article. Share of Direct Mail that is Read/Reviewed.

Demographics 98

Demographics Ad Agencies Research Activities 98

Oktopost

APRIL 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. Or subscribe on Spotify , Apple Podcasts , or YouTube Love going Behind the Post?

Paid Social Agency 62

Paid Social Agency Eye-Tracking Youtube Social Media 62

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Using your social media and content analytics to dig into your audience’s demographics helps you get to know your users much better.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

SnapApp

JUNE 17, 2016

In This Issue: The Podcast Listening Audience in 2016: Demographic and Listening Trends. The Podcast Listening Audience in 2016: Demographic and Listening Trends. Podcasts are popular media for disseminating information and supplementing your written content. Someday, This Story Might Be Written by a Computer.

Storytelling 48

Storytelling Demographics Marketing & Strategy Paid Search Agency 48

ClearVoice

NOVEMBER 16, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. From salons to podcasts. As a former journalist, podcasts have become a fascinating form that melds long-form journalism with sound and storytelling. Podcast addicts of the world unite. I have often fancied myself a salon woman. Constitution.

Storytelling 45

Storytelling Curation Demographics Impressions 45

Digilant

JANUARY 25, 2024

The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters. minutes per day across all demographics Music streaming: 88 minutes per day across all demographics Social media: 139.5 At this point, more than 53% of U.S.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Marketing Insider Group

AUGUST 1, 2023

A well-rounded marketing persona will contain the customer’s goals, challenges, preferences, and demographics. For example, if your target audience listens to a certain podcast in their industry, then it may be valuable for your team to check out an episode or two to glean insights about your audience.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

FunnelEnvy

DECEMBER 26, 2023

Defining the audience requires understanding demographics and your customer avatars’ unique challenges, interests, and behaviors. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. A well-defined audience is the foundation upon which marketers build successful lead-generation strategies.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Outgrow

DECEMBER 27, 2022

We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Saksham Sharda: And speaking of like, you like the industry or work again, but the last question for this podcast usually is, so what would you be doing in your life, if not this? It’s hard.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. One of the most effective ways to turn your C-suite members into thought leaders is to start a podcast. consumers listened to podcasts in 2020, up from 44% in 2018. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

FEBRUARY 7, 2023

Brand messaging frameworks keep blogs , podcasts, videos and other content aligned. Keeping your company’s communication professional and well-written means first nailing down the demographics and needs of your target audience. This helps set your products and services apart from competition. Content Creators. Public Relations.

Branding 203

Branding Brand Identity Word of Mouth Guidelines 203

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. Can you walk us through these four pillars?

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Marketing Insider Group

MAY 18, 2020

You should have well-developed buyer personas that include demographics, their preferences, and what matters to them. Guest star on webinars and podcasts: Your SMEs will make perfect guests for your webinar or a partner’s. Podcasts are another vehicle for getting heard. They’ll be there to offer their expert opinion.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Heinz Marketing

MARCH 19, 2022

Podcasting for B2B Marketing Thought Leaders. Podcasting has emerged as a powerful marketing tool, especially for B2B leaders in the workplace. Thank you, Ginni Saraswati , for this great read on B2B marketing podcasts. . Harnessing the Power of Age Diversity.

Marketing AI 90

Marketing AI B2B B2B Thought Leadership Digital Transformation 90

Outgrow

MAY 17, 2022

We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’! In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. And maybe mapping that with like a CRM, like tracking like demographic stuff deal sizes, if you’re more B2B.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52