Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. There is plenty of information out there about buyer personas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

TrustRadius Marketing

AUGUST 21, 2018

Wide mobile adoption crosses multiple demographics. B2B buyers are more likely to buy again from the same vendor if their mobile experience is positive. But personalization can be as simple as segmenting your users by broad personas and customizing your website content accordingly.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Scoop.it

DECEMBER 14, 2023

YouTube – having a YouTube video channel offers lots of opportunities. LinkedIn – although LinkedIn is unlikely to be your primary focus, it nonetheless offers an excellent way of connecting with professionals including possible vendors, partners, and even influencers. Also, be aware of where they are.

Buyer Personas 81

Buyer Personas Content Social Media eCommerce 81

Golden Spiral

MARCH 7, 2019

Include this demographic in your buyer personas so you plan for the right approach. There has been a dramatic shift in the B2B researcher demographic. In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. 52% of buyers are more inclined to purchase from vendors after reading their content. CoSchedule ) 73% of B2B marketers use YouTube to distribute content.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

PureB2B

JANUARY 9, 2019

This change is largely driven by the digital generation and the increasing use of smartphones by the more senior demographic. B2B buyers are using their mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. However, the good news is it’s growing steadily.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 98

PureB2B

JANUARY 9, 2019

This change is largely driven by the digital generation and the increasing use of smartphones by the more senior demographic. B2B buyers are using their mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. However, the good news is it’s growing steadily.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Scoring 62

SnapApp

AUGUST 31, 2017

This doesn’t mean never reach out or call your millennial demographic, you just have to find the right time. their first go-tos are YouTube how-tos and posting the question to their own social media feeds, followed by online user reviews. . Calling a millennial when it's too early in the funnel will likely hurt your brand.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

KEO Marketing

JANUARY 27, 2015

Emphasis on Engaging Content—and How Personas Can Help. Creating engaging content will become increasingly important, and personas will be a helpful tool in guiding that creative process. One of the best ways to do this is to develop customer/prospect personas. Social listening is a great tool for this.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online. You need what’s known as demographic lead scoring to separate the wheat from the chaff, e.g. the prospects who best fit your ideal profile.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

accelerate agency

APRIL 26, 2021

The free version includes related keywords, a Google trend chart, and YouTube insights. You can include metrics from multiple datasets and import data from other Google tools and YouTube. Cost: Contact vendor for pricing. Cost: Contact vendor for a quote. Cost: Free. Google Forms. Cost: Free, or paid from $6 per month.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Directive Agency

MAY 9, 2017

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. As an example, at Directive Consulting, we sell into three different personas. Firmographics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

PathFactory

OCTOBER 31, 2019

Maybe you bounced around from vendor websites to review sites to YouTube product unboxings. Demographics and firmographics are standard ways to do this. Leading provider RingLead was a contributor on a recent webinar we did on this topic and provides 3rd party demographic, firmographic, technographic, and intent data.

Lead Nurturing 45

Lead Nurturing Marketo Lead Scoring Lead Ranking 45

SnapApp

DECEMBER 14, 2016

Segment these campaigns based on each persona of yours and speak to their unique needs. Don't be afraid to test new channels such as Snapchat with branded content to target a younger demographic. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. .

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62