Demographic Segmentation: What Is It & How Can You Use It?
Unbounce
MAY 1, 2021
A stock image of a woman holding her Yorkie grins at you from above this user persona description. The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. Let’s start with demographic segmentation.
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