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Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

A stock image of a woman holding her Yorkie grins at you from above this user persona description. The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. Let’s start with demographic segmentation.

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples. Let’s get started!

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How to develop a winning B2B ideal customer profile

Martech

This is where an ideal customer profile (ICP) comes in. ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals.

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Buyer Persona

ClearVoice

What is a buyer persona? A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect.

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How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

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How Marketing Segmentation Puts You Ahead of Your Competitors

ClickDimensions

Market segmentation is a powerful tool to help businesses target specific groups. In order to better serve your customers, segmentation requires that you constantly learn more about them. The benefits of market segmentation are numerous. This leads to higher conversion rates and customer loyalty.

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona.