Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Vision Edge Marketing

OCTOBER 31, 2023

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. Are they still learning about their problem, or are they deciding between vendors?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Leadspace

AUGUST 16, 2023

A persona refers to a representation of a user or buyer segment that is created to better understand and design for the needs, behaviors, and preferences of that group. Persona creation is common in fields like marketing, user experience (UX) design, and customer service. Often job titles are incorrect and not up to date.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

BOP Design

FEBRUARY 22, 2022

It’s no secret that B2B marketing is different , nay, more complex, than its B2C counterpart. For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. The answer starts with your buyer personas. What Is a Buyer Persona?

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

ANNUITAS

JANUARY 19, 2022

Buyers spend nearly half their time researching independently ; another 22% is spent talking to other decision makers, and only 17% of their ‘buying’ time is spent meeting with potential vendors. If you haven’t already, start by understanding the personas you target and the buying stages that each persona will move through.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Biznology

SEPTEMBER 8, 2020

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. Wright for help bringing me up to speed on how B2B marketers see the function today. Wright for help bringing me up to speed on how B2B marketers see the function today. I think marketing has several roles.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

PureB2B

MAY 30, 2022

So, is buying a database for marketing a smart choice? Buying a database for marketing is an effortless way to grow your prospects list. With the right vendor, you get a source of rich, detailed data without having to find it all on your own. Ideally, you will be able to buy B2B database according to your target market.

Buy 62

Buy B2B Ideal Customer Profiles Vendors 62

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful best practices.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s kind of a no-brainer, right? who sign in regularly.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Too often, content syndication programs are plagued with poor performing leads due to the vendor not specifically addressing the challenge at hand. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. Plus, didn’t every vendor at the trade show send the same “nice to meet you at the conference” email with emojis in the subject line? . Marketing Automation Influenced by Buyer Signals. And it’s not just the booth space.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Sales Engine

JULY 29, 2016

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. To do that effectively, you must think like a publisher. Hire more sales people?

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

PureB2B

MAY 30, 2022

Your company’s B2B marketing success will only ever be as good as its data. A marketing team with outdated or inaccurate B2B database, though, runs the risk of wasting its time on mostly ineffectual marketing pitches. Why Marketing Teams Need Reliable B2B Databases. What is a B2B Marketing Database?

B2B Marketing 62

B2B Marketing Work Management Marketing Management Ad brokers 62

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Heinz Marketing

JUNE 7, 2019

By Kira Jerome , Marketing Intern at Heinz Marketing. The following points will provide a bit of guidance and insight as companies consider their approach to marketing, selling, and engaging millennial buyers as this generational shift continues. This brings us to the importance of buyer personas.

Marketing Management 95

Marketing Management B2B Buyer Personas Demographics 95

Hubspot

JUNE 2, 2020

Marketing Margie. Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Follow along with this guide and download these persona templates to simplify this process.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Sales Engine

JANUARY 5, 2016

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. To do that effectively, you must think like a publisher. Hire more sales people?

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

LeadsRX

OCTOBER 5, 2021

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . While such data can be left as anonymous data points, marketers often need to associate specific identities to validate results.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

ANNUITAS

JULY 28, 2015

Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Demographic information is critical for most marketers using buyer personas according to the ANNUITAS research.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

LeanData

DECEMBER 15, 2022

Your digital marketing is working as intended. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. You can segment sales plays by industry, company size, buyer persona, or solution — whatever makes the most sense for your business. .

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. As much as demographics determine people’s behaviors, technographics determine the technologies and software used by your prospects. What are they using – marketing stack or marketing automation?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

DivvyHQ

AUGUST 14, 2019

The dream of any business owner is to develop a successful marketing strategy that helps deliver their message to the right audience and at the right moment. What does it mean from a marketing point of view? This means that marketers should develop a well-researched customer journey and include it in all marketing phases.

Work Management 58

Work Management Marketing Management Marketing Strategy Marketing & Strategy 58

seo.co

MAY 11, 2021

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results. Stronger marketing.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 116

Personalization Practices Allocation Enterprise Management 116

FunnelEnvy

SEPTEMBER 5, 2022

Anyone working in marketing today is probably aware of the importance of creating content. Thanks to the growth of content marketing over the last decade or so companies in every field are rushing to produce content they believe will drive revenue and improve their brand awareness among their target audience.

Top of Funnel 73

Top of Funnel Digital Marketing Funnels Marketing Funnels Work Management 73

PureB2B

MAY 30, 2022

Furthermore, in a commoditized market like logistics, it’s likely there will always be a cheaper alternative, so differentiating by price alone isn’t guaranteed to win over prospects. When looking for a 3PL partner, buyers want to feel like vendors truly understand their unique needs.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

Furthermore, in a commoditized market like logistics, it’s likely there will always be a cheaper alternative, so differentiating by price alone isn’t guaranteed to win over prospects. When looking for a 3PL partner, buyers want to feel like vendors truly understand their unique needs. Empathize with Your Customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

SmartBug Media

JANUARY 21, 2019

If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. That is, until revenue plateaus and marketing is brought in to boost performance. Build Personas to Make Sales More Efficient.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73