Martech

AUGUST 23, 2021

Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? Good morning, Marketers, does your data have a destination? In my coverage over the last few years of the CDP space, a lot has been made of the need for organizations to streamline and unify their customer data. Chris Wood, Editor.

Work Management 115

Work Management Content Marketing Management Lock-In 115

Webbiquity

MARCH 8, 2018

Reach a niche demographic – Micro-influencers are more likely to attract and engage with a niche audience. While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Porch Group Media

NOVEMBER 10, 2021

Online channels boomed as a result of the pandemic lock-down and email marketing is one of the smartest, most effective ways to reach a massive percentage of your key demographic. Marketers are not shying away from this highly effective channel. The Power of Email Marketing. Check out some of these great stats on the power of email.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Valasys

JANUARY 17, 2024

Their sights laser-focused on tackling churn, they approach Acme eCommerce, a titan locked in a battle against losing customers. Forget scatter-shot tactics! In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Data-Driven ABM Strikes! The result?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Optinmonster

MAY 10, 2023

Let’s look at some FOMO statistics , as that’ll help you understand why FOMO marketing campaigns are so effective, especially with certain demographics. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. Here’s a table of contents for easy navigation: What is FOMO?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Stevens & Tate

APRIL 3, 2020

Additionally, you can also target viewers based on demographics. Some of the data that you’ll have access to includes what demographics were watching your content, what it was that they were watching, exactly when they were watching it, and from what device they were streaming on. Reach A Huge Audience. People Will See Your Ads.

Work Management 60

Work Management Cable Mobile Advertising Marketing Management 60

Sprout Social

SEPTEMBER 20, 2018

Targeting a specific demographic. With brands running more social ads and investing in paid monitoring tools , social media’s status as a totally “free” channel is going the way of the dinosaur. That said, you absolutely need an effective organic social strategy if you even want to succeed with ads. Raising brand awareness.

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. As you may have heard, Pay-Per-Click (PPC) is a competitive game. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

SmartBug Media

MARCH 27, 2019

Cold: Target users who have never heard of your organization before (example: Saved audiences based on demographics, interests, and so on). TSA-approved combination lock ? You need to think like a scientist when it comes to testing, while using your creative brain to generate fresh ad copy and design. Charge all of your devices ?

Advertising Funnels 76

Advertising Funnels Top of Funnel Template Facebook 76

ClearVoice

JULY 15, 2022

Baby Boomer demographics: Who are boomers? You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Biznology

MARCH 15, 2016

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. They flit about the room like bumblebees collecting business cards in lieu of pollen. LinkedIn and Twitter has made this even easier.

Blogger 80

Blogger Work Management Burn Rate PR 80

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

illumin

MARCH 6, 2019

Ads for a wholesome brand could easily appear on a violent video featuring Spider-Man and Princess Elsa (of Disney’s Frozen) locked in a brutal machine gun standoff. .” Take the YouTube Kids app that launched in 2015 for example. How else can advertisers police content and protect their digital marketing efforts? Use Whitelists.

Brand Identity 64

Brand Identity Branding Youtube Enterprise Management 64

Optinmonster

APRIL 11, 2024

But unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted. And even if your account remains active, not converting your followers into potential buyers is a wasted business opportunity. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Rev

MARCH 23, 2018

We enable you to create smart personas that help you narrow down your ideal audience and lock in ways to engage with them. Our platforms help you get to know your target demographics and build meaningful connections not only for more effective marketing but also for establishing long-term relationships with customers.

Lock-In 60

Lock-In Ideal Customer Profiles Demographics Traffic 60

Vidyard

DECEMBER 14, 2015

Demographics – Knowing your audience is essential! For instance, a demographic in their 30s or 40s won’t necessarily be plugged into today’s newest top 40 sounds. Get some data to back up your hunch before you lock it down to video. Finding captivating, relevant and creative new music for your video is challenging.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Leadspace

JANUARY 22, 2018

Then, you can analyze behavioral, acquisition, and demographic data against that information. So, let’s take a look at the reasons why you might not be able to identify your most profitable customers, and 10 solutions to help you do so: 1. You haven’t defined your lead funnel or scoring. Customer Relationship Management (CRM) Platforms.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

ClearVoice

JUNE 23, 2020

Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. As a result, businesses and organizations worldwide are forced to operate differently.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Martech Advisor

AUGUST 28, 2019

More brands are turning to in-game advertising and advergaming because of the untapped inventory in mobile gaming and the availability of audiences with diverse demographics. Mobile games keep users occupied for longer durations than video. Relevant in-game ads can help you target and reach out to this highly engaged audience.

Marketing AI 52

Marketing AI Mobile Advertising Ads Ad Exchange 52

Outgrow

MARCH 18, 2020

In fact, brands that introduce killer interactive content have locked 57% brand awareness among potential consumers. Amazing Interactive Content Examples From 2019. Remember those days when your teachers conducted oral quizzes in the school? And the winning team used to get those delicious candies? Those were some fun times, weren’t they?

Examples 52

Examples Outgrow Content Sales Qualified Leads 52

QuanticMind

OCTOBER 30, 2017

Digital advertisers have several tools to tackle these challenges, including new types of Google reporting (demographic, time lag and new vs. returning customer tracking, multiple ad types such as Local Inventory Ads (LIA) which display product availability in local digital listings and local ads for Google Display Network (GDN).

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

Content Standard

DECEMBER 21, 2018

As holiday marketing strategies approach their final stretch, it’s clear that Target and Walmart are locked in a heavyweight battle for former Toys ‘R’ Us customers who are looking for a new holiday shopping home. In other words, that’s $7 billion in sales suddenly up for grabs. Image attribution: li tzuni.

Brand Identity 49

Brand Identity Branding Multi-Channel Lock-In 49

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Hubspot

JULY 8, 2016

Finally, the last feature of Memories -- “My Eyes Only” -- allows users to lock photos more personal in nature behind a passcode. Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. As part of the Chat 2.0

Social Networks 68

Social Networks Lock-In Curation Facebook 68

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

ClearVoice

MAY 6, 2019

Who are your website visitors and what content resonates with those specific demographics? But where to start? Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so. However, with so much data available in the analytics suites it can be discombobulating to know where to start.

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

Biznology

FEBRUARY 18, 2013

For three months between October 2012 and HotelTonight ran app install ads that: 1) Drove people to the App Store, 2) Targeted people based on demographic information and likes and interests such as “travelers,” “parents” and “golf” and 3) placed on mobile news feeds targeted to iOS users. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Vidyard

MARCH 23, 2021

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

PathFactory

JUNE 5, 2019

You don’t want to lock it up on product pages where only some visitors will see it. But somewhere along the line, for some (thankfully not all) B2B companies, content marketing and demand generation started to drive into quicksand. A major cause? of this is what we call buying friction. the place where engagement goes to die.). It’s content.

Merchandising 40

Merchandising Demand Generation Content Demand 40

Marketing Insider Group

SEPTEMBER 20, 2021

Businesses shouldn’t assume their general customer demographics will match their social audiences exactly, but knowing who buys from you can provide insight into who might be interested, where they congregate, hashtags they respond strongly to, and more. This question prompts the creation of marketing personas, and the answers vary widely.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337

Hubspot

MARCH 19, 2015

Most companies keep theirs under lock and key, making it really difficult for other marketers to find inspiration and guidance to make their own. 3) Demographic & Biographic Behaviour. Any project you undertake gets easier when you have real examples to guide you -- but it''s not always easy to find them. So we decided to help.

Buyer Personas 28

Buyer Personas Paid Content Examples Work Management 28

Vidyard

OCTOBER 13, 2016

Perks are nice, but employees need more than that to feel truly engaged. That’s why many people probably just count the minutes and shuffle papers around until they go home. In fact, one recent report even stated that 13% of employees worldwide are engaged at work. That’s about one in eight! It sounds lovely, doesn’t it? Convinced yet?

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

You need these specifics in order to compare against your overall program plan and budget, so get those locked down. Start by asking some of the following questions: What are your audience demographics? This may seem obvious, but some vendors may approach you with undefined or flexible details such as date and location.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Vidyard

OCTOBER 27, 2019

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Watch and Learn. Starting from scratch? No need to worry. Establish Who’s Responsible for Video Creation 7.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Optinmonster

APRIL 4, 2024

Customer avatars include demographic information of your leads, such as: Age and gender. After all, today’s leads are tomorrow’s customers. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. What is a Lead? In marketing, a lead is someone interested in your products or services.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Buyer personas put your target market’s behavioral and demographic characteristics and preferences into a representative model. Is your company launching a new B2B product? So what happened?

Product 40

Product Enterprise Management Buyer Personas Work Management 40