Why Complete Marketing Automation is a 'Suite' Deal
JANUARY 19, 2017
A Complete Marketing Suite is a platform that collects, stores, and organizes all of the data you collect, while enabling you to utilize that data to generate and drive leads down your funnel. To effectively connect with your leads and drive conversions, the two must be connected. As a result, it is critical to be able to track interactions long before a lead actually speaks to a salesperson. Therefore, you are able to pass more leads through your funnel. Lead scoring.