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What is Marketing Automation and How Can It Support Your Lead Generation Efforts?

Launch Marketing

How can it be useful for your lead generation efforts? Here, we will dive into each, and give a full view of what marketing automation is and how it can help your company generate more leads and sales. You can see what content they engage with to how their lead score accumulates. What is marketing automation?

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” The following metrics will give you a good idea of how misaligned your teams currently are: Percentage of marketing-generated leads that sales follows up with.

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Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. A question: at this point, what kind of lead am I? By my own reckoning, I’m an MQL (Marketing Qualified Lead). Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer.

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10 Ideas for Better Lead Qualification

SnapApp

As marketers, your job is to deliver leads to sales that will ultimately turn into customers and revenue for the business. But when only 13% of MQLs convert to opportunities it’s no shock that B2B marketers rate generating qualified leads as their top challenge. Improving lead quality can feel like an overwhelming task.

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How To Fine-Tune Your Data Strategies With Webinars

Content4Demand

In a recent Buyer Insights and Intelligence webinar, Jack Wildt of ON24 discussed the value of declared data and how marketers can use webinars to capture it at scale and better arm sales reps for conversations. Demographic data is the most wildly available data and it is essentially the who of who you are marketing to,” said Wildt.

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Dynamic Duo: Close More Deals with Sales and Marketing Alignment

Adobe Experience Cloud Blog

And in previous posts I’ve written about how critical it is for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. Asset Scoring.