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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. However, there’s no point in generating leads if they eventually don’t convert. Wrapping Things Up.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

& the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services. Remember, customer data management is crucial to inspire trust in B2B business relationships.

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Content Marketing to Acquire Precious External Business Information

Valasys

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.