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Netline Launches Audience Explorer for Quantifying Content Consumption


On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel.

5 Advantages of Market Basket Analysis in B2B Marketing


There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip. Thus, marketers can establish an association between diverse objects from a set.


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How to Scale Up Personalization to Streamline B2B Sales Cycle


The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Read more on How to Build Customer Loyalty with Content Marketing.

Benefits of Content Personalization for B2B Marketers


Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. B2B MarketingPrologue.


How to Define & Measure Social KPIs – Part 4


For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. To analyze whether social media efforts have the right impact on the target market, marketers need to define the vital Social Media KPIs & align it with the short & long-term business objectives of their brands. Source: Sophisticated Marketer’s Guide to LinkedIn). Social Media Marketing

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How Virtual Event Marketing Benefits B2B Businesses


As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Real-time personalization helps develop an excellent environment for lead acquisition, nurturing and finally lead conversions in the form of sales closures. B2B Marketing

21 Steps to be Successful in B2B eCommerce


To be successful in B2B eCommerce marketers need to run a B2B eCommerce channel which is inherently complicated as compared to B2C and involves the following challenges: Payment methods are vast including PO., Making the site launch and ongoing marketing a success. Time to market).

How Content Strategies optimize the number of followers on LinkedIn


Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Prologue.

How to Define & Measure Social KPIs – Part – 2


For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. To turn the brand followers into customers & further into brand advocates, the marketers need to analyze the type of engagement of the audiences on Twitter.

How to Define & Measure Social KPIs – Part -1


While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. 58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: Often the marketers on social media prefer to pay for impressions.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).