How to Build Lead Generation Website
Research shows that more than 60% of marketers find generating leads as their top challenge. There could be many wonderful projects that had to be taken down from the market just because the marketers were unable to generate enough leads. A well-executed lead generation strategy is what sets a business apart from its competitors who prefer getting leads through cold calling.
Need for a lead generation website
70% of marketers assert that converting leads tops their priority list. An efficient lead generation strategy is what aids a business in cutting the first turf. It bridges the gap between planning and execution, and makes conversions a faster process.
It is important as, without it, a lot of effort would go into just making potential clients aware of a business. Finally converting them into customers would be a completely different and lengthy process.
Features of a Good Lead Generation Website
Knowing the importance of a good lead generation website, there is justifiably a lot of traffic from marketers trying to achieve the same. To be distinct from the competition, certain features like the ones mentioned below could turn out to be of great help when deploying a new lead generation website:
Chatbot
A website chatbot is a live chat interface that allows potential customers to easily start a conversation with you. They work well for delivering immediate answers to queries and can also be used to give website users further details.
Website chatbots are a more scalable way to engage with potential customers. They omit the long hours spent on phone calls and allow the user to have multiple conversations at the same time, embed forms, ask questions, and create multiple conversation paths that automatically resolve issues and answer questions.
CTAs
A Call-to-action, or a CTA, helps in directing visitors to take the desired action. Apart from the landing page, providing an engaging CTA will help in generating the most leads.
When a website visitor clicks on the CTA offered and is then sent to a landing page, the lead generation process often gets started.
A few simple, yet powerful CTAs are:
- Connect with us
- Start your free trial
- Buy now and get 50%off
- Subscribe Now
- Limited Time Offer. Order Now
- Learn More
Contact Information
Disclosing contact information is a very important feature, especially for small businesses. It gives visitors the shortest way to connect and engage with a business. It should be placed at a spot where it can be easily found and should contain all the necessary information such as:
- Business name
- Business hours
- Location
- Contact number
- Social media links
- Contact form
SEO
Merely writing content about trending topics is not enough to get a website noticed. It is essential that the website is optimized according to the best practices of SEO. It is a technical process of optimizing content in a way that it ranks better on search engines. This involves keyword research and targeting specific phrases used in searches.
Brand Image
Building a strong brand image is another important feature of a good lead generation website. It helps the target audience to easily recognize the brand elements.
A strong brand image consists of elements like logos, relevant photographs, and the voice and tone of the brand. The key aspect of all these elements is maintaining consistency between all these elements.
Steps to Build a Lead Generation Website
With the advent of numerous free and paid tools in the market, building a website has become a relatively easy task.
The article lists various tools that can be used for building a lead generation website, further below.
Building a website is easy, the difficulty lies in optimizing it for lead generation. Here are a few steps which could be helpful in optimizing a website for generating more leads: –
Step 1: Plan the lead generation funnel
The lead generation funnel represents a potential client’s average journey – from being aware about the business to becoming a customer.
Here’s what a lead generation funnel looks like:
Top of funnel (The Awareness Stage):
Visitors find blog posts on Google search and become aware of a brand.
Mid-Funnel (The Interest Stage):
Visitors read a number of articles over a period of time and begin to become interested in the company and its offers. Before long, they finally take the bait by engaging with the lead magnet.
Bottom of the Funnel (The Actions Stage):
Leads after getting familiar with the lead magnet, perform the desired action. The marketing team can then evaluate the leads based on their demographics and online behavior.
Step 2: Identify the Traffic Sources
Figuring out how and from where is the traffic being attracted to the website is important. This can be done through tools like Google Analytics. This will give an idea about the likes and dislikes of the target audience and help in optimizing the website accordingly.
The common traffic sources to consider are:
- Organic Visitors: Visitors might click on a link in the social media post or ad that brings them to the website, without having to take any extra effort.
- SEO Marketing: People find the website’s blog by incorporating SEO practices.
- Paid Online Advertising: Putting up ads like PPC might bring visitors to the website.
Step 3: Include CTA to web pages
- It is important to put relevant CTAs on various social media posts, and on web pages to instate the visitor’s interest in the business. It consists of a message that tells the visitor to take a certain action. It can also be personalized for visitors to give a unique touch. It should be kept in mind that CTA makes the visitors excited about the brand and fulfills a requirement. It should be short, catchy, and focus on what makes the target audience thrilled.
Step 4: Build Landing Pages with lead magnets
When a visitor clicks on a lead magnet, they can be led to landing pages to claim it. It is the most effective and quick way to get relevant information or even to influence a visitor to take the desired action. To build a persuasive landing page, the following elements should be kept in mind:
- Headline should be engaging and catchy
- Highlight the Lead Magnet’s value
- Create a persuading CTA Button with an Easy to fill form
Step 5: Make the website interactive
A website is the business’s first impression. To ensure that there are higher conversions, it is important that the website helps the visitor to build trust in the business. It can be done by making the website interactive, and by highlighting valuable information on it.
For building a website that is reciprocated enough, the following points can be kept in mind:
Including a live chatbot: A chatbot is very efficient in multiple ways. It can solve customer queries at one time, it can give initial information to the customers, and point the visitors in the right direction.
Focus on the feel of the website: Since it is the first thing that a potential customer might gaze at, the website should be designed in a creative way so that the visitor can spend a considerable amount of time on it. It should not start and end in a single glance. Consider adding elements such as blogs, resources, a wall of fame, and big clients (if any), and designing the home page with various animations to give a visual delight.
Email marketing: Utilizing emails for sending relevant newsletters and making clients aware of various discounts is a good option. Emails can also be used to capture information by embedding forms in them.
Optimizing the website as per SEO: This can be done by making good use of pop-ups, deploying SEO best practices, and by getting a considerable number of backlinks.
Top 3 Tools for Lead Generation
Woorise is an all-in-one lead generation and marketing platform that lets users create landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to help in reaching their goals from a single platform.
It is priced at $29 per month for the Basic tier up to $99+ per month for the Pro tier.
If the goal is to create customizable and highly converting campaigns, Woorise is the perfect fit as it helps to do the same quickly and easily by offering templates.
MobileMonkey Chatbot leverages the website’s live chat, SMS text messaging, Facebook and Instagram messengers, and other popular chat channels from one platform to generate, qualify, and convert leads, making breeding easier.
It is priced at $119 per month for the Startup tier. They disclose the pricing of the Growth tier over a quote.
MobileMonkey’s distinctive feature includes a code-free option in addition to chat box templates.
Mailshake is helpful in automating, personalizing, and optimizing emails. It uses AI email writer and data from several campaigns, which helps write the perfect copy.
It is priced at $58 per month per user for the email outreach tier and $83 per month per user for the sales engagement tier.
The most likable feature is that the tool is built for people who are not vivacious writers, even they can expect responses, thanks to their ready-made templates.
Conclusion
A website optimized for lead generation can help reduce the cost and increase the number of leads a business receives. Common tactics for this optimization include following SEO practices, creating landing pages, and providing relevant lead magnets across the site. It is a complex task, however, one can hope to become a lead magnet if the above-mentioned steps are followed. A well-optimized lead-generation website is an ultimate shortcut to getting a higher reach and a wider audience.
