Five Ways to Use Colors to Create Effective Landing Pages


Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. Guest post by Natasha Lane.

How to Create High Converting Landing Pages


But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. Typically it’s a standalone page, independent from your website, specifically designed to fulfill the needs of a specific marketing or advertising campaign. What is a good landing page?

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Landing Page Ideas That Are Strikingly Simple (and Actually Work)


Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? In this article, we share landing page ideas that will get those conversion rates soaring. More specifically, we’ll be looking at: What is a landing page (and what is it supposed to do)? What makes a good landing page. How you can get killer landing page ideas from 5 terrific examples.

How to Create Irresistible Facebook Landing Pages (Examples)


and, based on the demographic targeting you’ve applied, shows them your ad. In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. What Is a Facebook Landing Page?

8 Event Landing Page Examples that Drive Interest and Ticket Sales


While building excitement for future events easier said than done, building an awesome event landing page can help you do just that. Why do you need event landing pages? Maybe you’re still wondering, “Should I bother with event landing pages?”

The Ins and Outs of Facebook Landing Pages


Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA.

8 Incredible App Landing Pages (and How You Can Create Your Own)


In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Haven’t built a page yet?

5 Landing Page A/B Tests (And Their Surprising Results)


When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. Based off an accumulation of industry-wide trial-and-error findings, marketers have formulated “best practices” for optimizing landing pages. 3) Landing Page and Ad Copy.

How to Identify and Fix Friction on Your Landing Pages


Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. To help you get a better grasp on what landing page friction looks like, when it can be used to benefit your business, and how to resolve it when it's hurting your conversions, keep reading. For example, a commonly stated cause of negative friction on landing pages is long submission forms.

What Kind of “Door” Does Your Landing Page Represent?


What Kind of “Door” Does Your Landing Page Represent? Website landing pages can represent an open invitation or a barrier to stop that entry – there are many elements that contribute to making or breaking a truly effective landing page, including look, feel, design, impression, clear messaging, unambiguous calls-to-action, consistent branding, trust, responsive design for mobile use and beyond. Create different landing pages for each persona.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Landing page elements in summary: The Offer.

How to Turn Your Landing Pages Into High Quality Lead Magnets


Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. . Many marketers agonize over optimizing strategies to drive traffic, but fail to optimize pages for conversion or collect more than basic contact information—that’s like letting hard earned visitors walk right out the door. .

From text ad copy to landing pages; key elements to increase pay-per-click conversions


The perfect landing page means nothing if your initial copy doesn’t generate valuable visitors. Target Demographic: Word selection and the tone of your ad should take into account the visitors you’re targeting and the nature of your landing page. Landing Pages. Once you know you are bringing valuable visitors in and what they are looking for, you can begin to tailor your landing pages for high conversion rates.

Landing Page Techniques that Drive Higher Conversion


At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients. Conversion is often driven by the effectiveness of the landing page itself. Some of the common landing page issues that affect conversion: Does the landing page keep the promise of the search ad? B2B Marketing Landing Page

5 ways to promote your promotional products


Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

Do You Have A Terrible Lead Generation Landing Page? [VIDEO]

Directive Agency

Do you have a terrible lead generation landing page? Does your landing page have external links? Anything that takes users off of your landing page. Our goal should be to effectively communicate the value of our product or service directly on that one page. We have to optimize our lead generation landing pages for mobile experiences. Are you only using one landing page? You have 10 campaigns, but only 1 landing page.

How to Use a Landing Page to Test a New Idea


You want to find a way to weed out the ideas that won’t go anywhere as quickly as possible, which you can accomplish by testing your idea with a simple idea validation landing page. . Reasons why you should test your idea with a landing page. By using a landing page for idea validation , you’ll be able to focus every element of the page on determining if you should move forward with the idea. Define your landing page goals.

How to Add (and Price) Landing Page Services to Your Agency Offering


By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity. Why Landing Page Services Are Your Next Win. The Benefits of Landing Pages. What to Offer with Landing Page Services.

11 Practices for B2B Landing Page Optimization (LPO)


The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits. Once, the prospective customers perform certain specific sets of functions such as filling up a form on the landing page, the conversions on the website are accomplished.

Four Great Ways to Use Personalization in Digital Marketing


These insights can be as simple as human wants/needs, geolocation, and basic demographic information, to more specific insights such as buying intent and even behavioral patterns. They reach a product page or even the checkout page, but then leave the site before completing their order. The second one is that you should consequently follow your message and stick to it, on every step, so ad, email, social media, landing page. Guest post by Stefan Debois.

Why Landing Pages Are an Indispensable Part of Marketing


Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.

How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages


Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— This post walks through each stage of audience awareness to show you: How to identify customers who likely fall into each stage; Channels in which to target those potential buyers; Landing page principles that will help reach them effectively. that address their specific needs so they have a better chance of converting on your page. .

How to Get Started With LinkedIn's New Website Demographics


Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics. Website Demographics are only available to those who already have a LinkedIn Ads account.

How Long Should Your Landing Page Forms Be?


There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. It's important to recognize this, because you shouldn't just assume that adjusting the length of your form will always have a major influence on your page's conversion rate or the types of leads it generates. The questions on your form could reveal background information such as demographics, location, industry, company name/website, role, etc.

3 Tips For Boosting Landing Page Conversions With Video


A high-conversion landing page can be the difference between your business thriving and, well, going out of business. Here are three things you need to know to increase your landing page conversions with an explainer video. 1) Keep it simple: Target your audience and offer value A successful landing page should target not only your desired customer, but also indicate a specific action they should perform to lead them further into your campaign or sales funnel.

12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)


Don’t get us wrong: we love good-looking landing pages. But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO. What we really want is a landing page that converts. What Makes a High-Converting Landing Page? ( “Yeah, yeah, take me to the high-converting landing page examples!” Landing Page Examples

5 Reasons to Gate Lead Nurturing Content

The Point

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. As I discussed in this earlier post , it’s not essential that all lead nurturing content be gated, or even that all lead nurturing emails have an offer in the first place, but it is a good idea to host most offer content behind a landing page and registration form, even in the context of lead nurturing.

What You Can (and Should) Ask for on Your Landing Page Forms


Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! And after two years researching landing pages, I have spent a lot of time knee deep in these statistics. What I've learned is, there's no hard and fast rule that governs what fields are mandatory for all landing page forms.

Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

As these known visitors interact with your email campaigns, landing pages, forms, landing pages, social media posts, media files, and your website, you can score their actions according to which of these, historically, signify a likely sale. You may also seek to capture more demographic information, such as the company size. Forms & Landing Pages form fields form strategy forms forms and landing pages online forms

3 Ways Online Marketing Forms Drive Conversions

Marketing Action

This includes exploring demographics (a prospect’s job title, geographic location, age, and income) along with online behavior (website visits, webinar attendance, email responses, form submissions, and purchasing behavior). You can capture data related to demographics and online behavior in two ways: Explicitly: Any information the prospect provides, such as job title, or that you can gather directly, such an IP address, is considered to be explicitly captured.

15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

The conversion rate is the percentage of people who land on your website and take the action you want them to take (fill out a form, download an e-book, make a purchase). 1) Make Sure Your Ads Match Your Landing Page. You need to maintain strict relevance between your ads and your landing page. This means that what you offer in your ads must be exactly what you offer on your landing page. So it’s not a surprise when you get to the landing page.

How to Create the Ultimate Lead Capture Page: 11 Tips for 2020


I created my first lead capture page four years ago when I started my business. I wanted to advertise my services, grow my brand, build an audience, and land clients. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. And here’s the lead capture page itself.

The Real Reason Your Landing Pages Aren’t Converting and How to Fix It

Directive Agency

Let’s talk about the crucial importance behind landing page design. Most of us know the basic outlines that make up a landing page including a headline, forms to fill out, social proofs, and more. However, we get caught up in this checklist and skip obvious details and miss the opportunity to let our creativity shine as we test different page elements. One of our client’s landing pages saw great improvement in performance by constructing a headline this way.

Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)


Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. We want to talk about how you can get more sales outta those clicks you do get by sending your paid traffic to pre-cart landing pages. What Are Pre-Cart Landing Pages (and Why Do I Need Them?). Pre-cart landing pages are designed to help move prospects from your advertisement through to your checkout.

CTR 11

The Real Reason Your Landing Pages Aren’t Converting and How to Fix It

Directive Agency

Let’s talk about the crucial importance behind landing page design. Most of us know the basic outlines that make up a landing page including a headline, forms to fill out, social proofs, and more. However, we get caught up in this checklist and skip obvious details and miss the opportunity to let our creativity shine as we test different page elements. One of our client’s landing pages saw great improvement in performance by constructing a headline this way.

The Real Reason Your Landing Pages Aren’t Converting and How to Fix It

Directive Agency

Let’s talk about the crucial importance behind landing page design. Most of us know the basic outlines that make up a landing page including a headline, forms to fill out, social proofs, and more. However, we get caught up in this checklist and skip obvious details and miss the opportunity to let our creativity shine as we test different page elements. One of our client’s landing pages saw great improvement in performance by constructing a headline this way.

Do You Know Where Your Leads Are Coming From?

Opt Intelligence

You can also compare demographic data or content interactions, if you know it. Leads Without Landing Pages Opt-In Advertising Lead GenerationLeads. Everybody needs them, whether you’re selling a product, service, or just straight up content. A quality email database of qualified leads can be hard to come by, and even harder to create at scale. That’s why we’ll often hear lead generation horror stories of huge email lists full of bogus email addresses or unqualified leads.