How to align sales and marketing with a lead management process
OCTOBER 30, 2017
Despite good intentions there are still many loopholes in lead management that undercut sales performance. said they have a process for all inbound leads that includes enriching each lead with demographics, technology stack, marketing data, and sorting by alphabet and assigning leads to sales development team members. That’s why having a solid lead management process in place can save lead generation programs from the chopping block.