Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.

What Is Demographic Segmentation, & How Do You Do It?


Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market. Income.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. The seller is also likely to have demographic, firmographic, and technographic data on them. Introduction.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. Post-Demographics in Digital Action.

Why are marketers afraid of data?


Household income $65K+. They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. Nothing about this reality invalidates demographic, psychographic, geographic, or firmographic data.

Switch the user interface to accelerate growth and leadership


Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Paywalls will give you a new income source if you want it. Lesson for leaders.

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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

It’s a document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. What is the buyer’s household income? Demographics : Female. Annual income $63,000. NOW UPDATED!

6 important data points to record on your customers


Demographics Data. Demographics data includes: Age. Income. Plus you can see how well your customers match your projected demographics when you developed the products or services you’re selling. Customer data is one of the most important parts of your business success.

How Putin’s brand inspires Trump


His success in the primaries was achieved mainly from a core voter segment of less educated, lower income Republicans who were sick of typical politicians and distrusted government.

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A Guide to Content Marketing by Generation

Marketing Insider Group

Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets.

Best Social Media Stats, Facts and Marketing Research of 2010


Houston—but consider there’s no income tax in Texas) and highest, shock of shocks, in Silicon Valley where the median social media marketer’s salary is nearly $78,000. A goldmine of social media trivia, e.g.: has the oldest demographic of any major social network.

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Three Ways to Improve Personalized Marketing


Let’s look at three major ones: GEO-IP SEGMENTATION Demographic segmentation is a concept that’s extremely important to all marketing departments. Use geographic demographics to ensure you are targeting the ‘prairie’ finches and not the ‘sea-coast’ eagles.

GEOIP-Based Segmentation for Targeted Marketing


Marketers reach audiences with relevant messages when targeted segmentation strategies focus on certain demographics. Demographics: Who are they? Includes factors such as income, age, ethnic background and gender.

Introducing Google ‘Location Groups’ in AdWords


Wouldn’t it be great to target users differently searching on by say… their income? Now, you might be asking, what types of advertisers would be more interested in bidding differently for different demographics?

Use personality type to define your Buyer Personas


Often this exercise boils down to demographics like age, gender, and income, but those things only tells you who your customer is, not how they think.

Introducing Google ‘Location Groups’ in AdWords


Wouldn’t it be great to target users differently searching on by say… their income? Now, you might be asking, what types of advertisers would be more interested in bidding differently for different demographics?

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019


Keep reading to see the numbers on social media demographics , usage, trends, and much more. Next, we’ll drill down into some specific demographics of these networks, starting with Facebook. Facebook demographic statistics. Instagram demographic statistics.

Marketers Continue to Explore Use Cases for Big Data

Modern Marketing

The AI tool can then offer up a perfect selection of birthday dresses that it has expertly calculated to match your income, demographic and geographic location. The use of data has always played a role in helping to map out new digital marketing campaigns.

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6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

It’s been proven that high income earners read more books than other demographics. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business.

How to Speak the Same Language as Your Marketing Audience


Demographic data is a first stop. You can also pay for demographic data – especially if you are looking for private or predictive data. Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data.

29 Quotes On The Future of Business

Marketing Insider Group

Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic. Other Future of Business Quotes: Top 5 Risks with the highest likelihood are: Income disparity, Fiscal imbalances, Greenhouse gas, 4. The world has changed.

Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins

Modern Marketing

Let’s look at each of them and the action that we recommend you take: Customers and prospects who no longer fit your demographic. Their incomes and their interests change. Everyone wants more subscribers who are regularly converting.

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How Buyer Personas Can Improve Your B2B Lead Generation Aim

The Forward Observer

Buyer personas are not the traditional marketing demographics. Too often, Buyer Profiles are nothing more than an attractive way to display obvious or demographic data. Is your B2B lead generation content hit and miss?

How to Build a Buyer Persona: a Recipe for Success [Infographic]


Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. Of course, basic background information like gender, age, profession, hobbies, income, and relationship status are important to know. income range.

Affiliate Marketers: How to Make More Than You Spend on Traffic

Companies get involved hoping to find unique ways to increase sales and expand their offers to a broader demographic. Alternatively, affiliate marketers get involved hoping to earn income through commission. The digital marketing world is almost never a zero-sum game.

How to Make News Content Viral Using People-Based Marketing


Some characteristics include location, employment status, age, income level, purchase history, interests, among others. Facebook allows you to get more granular by creating different layers according to demographic information. Guest post by Jack Dawson.

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Four Digital Marketing Trends to Use This Holiday Season


Now that you’re bringing in some revenue and have found ways to make passive income , it’s time to invest those dollars into generating more revenue. Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. ” 2) What are the demographics and psychographics? Photo credit: Wikipedia.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

To do this, you need a combination of demographics and psychographics. Demographics are statistics and descriptions of a group of people, such as their location, age, gender, income and education level, religion and ethnicity.

What a Digital Marketing Persona *Really* Is (and How to Create Them)

SmartBug Media

It’s more than a job position and goes beyond standard demographic questions. What technical and demographic customer information do you have? Ask open-ended questions about topics such as: Demographics: Gender, age, location, income.

How to Do Programmatic Advertising (That Delivers an ROI)


Audience targeting focuses on specific demographics that fit your target market including education, industry, income, and age. The beauty of programmatic is the ability to narrow in on your audience based on demographics, behaviors, and performance.

Aided by Big Data… location is everything!


It can answer questions such as: how many high income customers are located within a 10 walk of a given store location? Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis


“Most B2B markets follow the 80:20 rule, where 80% of income comes from just 20% of customers. Facebook and Instagram are both strong options because of their high engagement rates, robust targeting options, and popularity with younger demographics.”

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What Is an Affiliate Advertiser, and How Do They Make Money?

Smart affiliate advertisers know that recruiting high-quality marketers is a must when earning sizeable income through affiliate marketing. Utilizing several affiliate networks is an excellent strategy for increasing demographic reach for your offers.

Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces


One thing was clear: Freelance creatives don’t use co-working spaces, and they don’t supplement their income by working for sharing economy giants like Uber and Airbnb. Click here for more on the methodology and demographic background of the study.

Tackling social media: don’t do it all!


Demographic data is a quantitative way to determine which social media platforms you should develop. 51% of teens whose household income is less than $30,000 use Facebook while only 3% of these teen use Twitter.

17 Things High-Performing Companies Do to Optimize Their Buyer Personas


In addition to internal CRM data insights, extensive external data sources are used to augment internal data, this may include personality attributes, professional details, social indicators, education level, income, and more.

Holiday Retail Shopping Predictions 2019

V12 Data

The majority (65%) of high spenders are individuals from high income households (over $100,000), 25% are from middle-income households ($50,000 – $99,000) and 10% are from lower-income households. Holiday Shopping Retail Predictions 2019.

Ask a Content Strategist: How Do You Market to Baby Boomers?


Grouping together such a diverse demographic will typically leave you with broad generalizations. In analysis after analysis, Facebook has been the demographic’s network of choice, dominating over 90 percent of engagement with content in some cases.

Market Research: How to Increase Sales in a Competitive Market


The first step is to think about your target audience’s demographics. Income level. Once you have created your target audience demographics, you can move on to understanding their psychographics.