The Marketer's Guide to Segmentation, Targeting, & Positioning
Hubspot
OCTOBER 29, 2020
This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. You can segment your audience based on one or more of these criteria: Demographics , which typically answer the question of who your buyer is (e.g. Let’s dive in. Segmentation.
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