Valasys

AUGUST 12, 2019

Prioritizing quality over quantity ensures that an ABM strategy helps optimize the sales revenue and can deliver actual results instead of trying to fill the top of the funnel with the maximum amount of prospects & hoping that some of them will eventually convert, as they move through it. Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 10, 2019

Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas. Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 1, 2019

LinkedIn has evolved dramatically & in less than 20 years emerged as a professional networking site that has all the essential features required for helping businesses across the globe. Marketers can set-up their budgets, choose clicks or impressions & can even cease ads being run anytime with the help of campaign manager.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. also may help in measuring Twitter ROI by tracking the success of links placed on Twitter.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. An effective story-telling should revolve along the trajectory of the golden circle to help the organizations optimize their users’ experiences (UX). Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. 83% of the world leaders (Source: prnewswire.com) & 65.8%

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Figuring Out the Ideal Personas: . The insights can be used to define the ideal personas for brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45