Sprout Social

MAY 26, 2022

Your TikTok analytics page can give you demographic details about your viewers. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Keep in mind that, with extreme popularity, these hashtags also come with heightened competition.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

Media 93

Media Viral Marketing Case Studies Youtube 93

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. However, you can encourage the right employees to share more content from your brand if their audience matches your target demographics. Launch a Hashtag Dedicated to Employee Content Marketing. Your customers can search the hashtag and see what life is like behind your logo.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. The biggest demographic group are males between 18 – 24 years old , while 60.4% Instagram history statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Hubspot

SEPTEMBER 20, 2022

Your marketing team can target by demographic, geographical location, and user interests. When prospecting on Instagram, use hashtags to your advantage. Start by searching for relevant hashtags or filtering posts by location. Instagram has great potential for helping salespeople reach their target audience. Back To You.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Buffer

JUNE 10, 2019

What role do social media stats and facts play in your day-to-day? Social media stats make a difference. In this post, we hope you’ll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and entertain. Facebook demographic statistics.

Social Media 76

Social Media Statistics Media Stats 76

Sprout Social

MARCH 31, 2022

Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Recent Instagram stats reveal that Reels are among the platform’s most popular features. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Scoop.it

FEBRUARY 10, 2022

Think about: The platforms your viewers prefer; When are they most active; What is the age range of your audience; Where is your audience located, and what languages does it speak; What particular topics are of interest for this specific demographic (What is the user intent?); Find Quality Content to Curate. Choose the Right Platforms.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Webbiquity

FEBRUARY 20, 2014

3 Very Useful Twitter Hashtag Analytics Tools by Razor Social. At last check, the site worked well for capturing individual Twitter feeds, but hashtag support was temporarily out of order. 5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends.

Twitter 100

Twitter Tools RSS Social Media 100

Webbiquity

FEBRUARY 2, 2015

If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. The networks you dedicate time to should yield the highest ROI for your niche and target demographic; otherwise, your time, money, and resources would be better spent elsewhere.

Social Media 100

Social Media Social Marketing Media Business 100

Sprout Social

OCTOBER 12, 2016

Twitter’s native analytics give you some great information on the demographics of your followers, which is a great place to start. In order to find out more information beyond demographics, it’s helpful to use a third party tool. Engagement stats. Then compare that against your engagement stats.

Twitter 96

Twitter Effectiveness Demographics Stats 96

Sprout Social

JULY 31, 2018

Demographics. After measuring your initial stats, establish quantitative goals and objectives for your campaigns and Instagram influencers. Once you gather your post-campaign social stats, you’ll see if you achieved your goals, and you can better identify which factors led to your success. Check Your Hashtag Metrics.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Sprout Social

NOVEMBER 11, 2019

Demographic data can be difficult to track. Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. 10 social strategies for marketing to Gen Z.

Paid Search Agency 89

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 89

Buffer

JULY 23, 2019

Just like with those strategies, influencer marketing aims to make a brand more relatable and trustworthy in the market, especially with younger demographics. We’ve had a lot of new stats to pore over in recent weeks. Remember the stats we shared about influencer engagement just a moment ago? But it’s well worth your attention.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

Hubspot

JANUARY 16, 2020

Meanwhile, TikTok, which launched in just 2017 , is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics. population with no specific age demographics. User Behavior.

Paid Content 93

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 93

Hubspot

DECEMBER 17, 2019

When you crawl social media, do specific words or hashtags stick out? Source: HubSpot Research #stat #hubspot #growbetter #sales. They could've easily looked at the demographics of their viewers, such as age, location, and gender, and tracked their company mentions on social media. Communicate effectively with your audience.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Sprout Social

AUGUST 16, 2016

This requires you to know about your target demographic and what’s their interests. Just be sure that if you’re using a trending hashtag on Twitter, it’s relevant to your brand and messaging goals. Know Your Demographics. Find Out What’s Trending. Experiment With Different Headlines.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. They also amplify their employees’ voices with the hashtag, #adobelife. This may sound self-explanatory but hear us out.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Content Standard

DECEMBER 13, 2017

Among the eyebrow-raising stats in the report: 58 percent of girls surveyed want gifts that are “Instagram-worthy.” Given that this demographic has no memory of a world without social media and web-enabled devices, it’s not unusual that posting to social media would be a normal part of their routine. Not necessarily.

Peer-to-peer 60

Peer-to-peer Social Media Curation Stats 60

Sprout Social

JUNE 30, 2019

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Facebook vs. Instagram: audience demographics. This difference in audience provides an excellent opportunity for companies trying to reach a younger demographic. Instagram statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Bluetext

APRIL 21, 2021

You will see hashtags and (professional) selfies, but you won’t see clickbait political headlines or an onslaught of memes. Call out any stats or facts and figures. Include hashtags only when they make sense. And if you do, you might be connected to the wrong people! A couple of quick tips for posting on LinkedIn: .

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. And the stats seem to point to a shift as well — or perhaps to a signal that live video never really took off in the way we thought it would. Heather-Mae on Twitter.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Sprout Social

APRIL 22, 2019

To stay on top of your Instagram game, it’s important to understand some of the stats surrounding the platform. Understanding the demographics behind each social media platform can help you to determine which ones you need to be focusing on in your social media strategy. The most popular hashtag is #love. sorrynotsorry).

Stats 111

Stats Planning Work Management Marketing Management 111

Sprout Social

JANUARY 9, 2017

Use Hashtags and Emojis. Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? Know Your Demographics. Try to understand your demographics before you invest too much time into the network. Know Your Target Seniority Level.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

TrustRadius Marketing

APRIL 13, 2022

You’ll see their case studies stats quoted in many SMM articles. At the bare minimum, you need an active social media presence with someone monitoring and answering messages or hashtag mentions. If you want more stats on SMM costs you can go here. Target Audience, Target Demographic. You can find that information here.

Paid Content 52

Paid Content Social Media Pricing Price 52

Convince & Convert

MAY 10, 2013

Social Media Stat of the Week: 665 million daily Facebook users. How does a company target “mobile users” if that demographic is so heterogeneous? Facebook’s quarterly earnings were released last week, revealing that 30% of their revenue is now coming from mobile use. Holy Social!

Social Media 141

Social Media Activities Media Skype 141

Sprout Social

FEBRUARY 22, 2024

Consolidating audience demographics, content performance metrics and profile stats for each influencer helps marketers measure and optimize their influencer partnerships according to overall business objectives. It should also have analytics profiles with historic content performance and audience demographics for each influencer.

Ideal Customer Profiles 105

Ideal Customer Profiles Analytics ROI Campaigns 105

Marketing Insider Group

SEPTEMBER 20, 2021

Businesses shouldn’t assume their general customer demographics will match their social audiences exactly, but knowing who buys from you can provide insight into who might be interested, where they congregate, hashtags they respond strongly to, and more. Existing customer databases are helpful resources for additional insights.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337

SnapApp

FEBRUARY 20, 2018

To initially discover potential partners , look at specific hashtags you’re targeting as well as sources of popular/highly shared content with the help of a tool like BuzzSumo. . Is that audience made up of your target demographic? Search out hard numbers, stats, and ROI that demonstrate past performance when possible. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

SnapApp

FEBRUARY 20, 2018

To initially discover potential partners , look at specific hashtags you’re targeting as well as sources of popular/highly shared content with the help of a tool like BuzzSumo. . Is that audience made up of your target demographic? Search out hard numbers, stats, and ROI that demonstrate past performance when possible. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. These insights help you understand optimal caption lengths, hashtags and content formats. Brand24 helps you measure the effectiveness of your campaign with hashtag analytics.

Linkedin 108

Linkedin Analytics Budget Programs Top of Funnel 108

Litmus

JANUARY 24, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. So it doesn’t make sense if I get things that don’t fit in with what I would ever want or need or that don’t really apply to my demographic.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

SocialPilot

JANUARY 13, 2024

Twitter Demographics Statistics Despite being a turbulent year, Twitter has managed to sustain a family of 237.8 Check out more Twitter statistics on demographics from here. Couple it with hashtags, and you are guaranteed better reach. Using just 1-2 hashtags can actually improve your engagement by 21%. While the U.S.

Statistics 89

Statistics Twitter Brand Identity Branding 89

Webbiquity

JULY 14, 2015

16 Social Media Marketing Stats. Facebook and Pinterest are among the “oldest” social networks in terms of their member demographics; 63% of U.S. 6 Facts and Stats About Executive and Enterprise Social Media Use. 3 SMB Social Media Marketing Stats. 1: Welcome to Marketing Stats Summer! #2: MediaPost ).

Stats 80

Stats PR Social Media Social Marketing 80

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. These insights help you understand optimal caption lengths, hashtags and content formats. Brand24 helps you measure the effectiveness of your campaign with hashtag analytics.

Linkedin 74

Linkedin Analytics Budget Programs Top of Funnel 74

Brandwatch Marketing

SEPTEMBER 21, 2022

Audience analysis can help you understand who is engaging with you, and includes demographic and location breakdown. There are monthly stats on your most popular tweets, mentions, and followers for that month. The tool displays performance metrics, engagement metrics, and demographics. Google Alerts.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98