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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

The Facebook audit is divided into four parts: Profile and branding. Facebook profile and branding audit. In this part, we take a look at your profile. Looking at your profile and branding is all about that first impression. Profile completion. Once you’ve reviewed your profile, head to the Settings menu.

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How to Boost Employee Content Marketing and Leverage It

Marketing Insider Group

Sharing Content Marketing to Personal Profiles. Just as you would for an influencer, consider running analyses of your employees’ social media profiles focusing on their followers. However, you can encourage the right employees to share more content from your brand if their audience matches your target demographics.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Your TikTok analytics page can give you demographic details about your viewers. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags.

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5 ways to create better buyer personas with social media data

Sprout Social

A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. It does NOT mean cookie-cutter buyer persona profiling. ?It A good buyer persona delivers more than mere demographic information. What is a buyer persona?

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Owned data measures the performance of content you publish across your brand’s social profiles. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Dig into the details at the profile or post-level.

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The ultimate guide to evaluating influencer media kits

Sprout Social

Finding the right fit means auditing influencer content, profiles and engagement with care. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. Social media No surprises here!

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

You can discover important audience insights such as their follower locations, demographics and brand mentions. Use existing demographics data. The existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience. Leverage the right hashtags.