A complete calendar of hashtag holidays for 2019

Sprout Social

There are hundreds of national, international and world hashtag holidays. From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Our list includes a combination of celebrated & industry-specific hashtag holidays, as well as a few atypical options. Step 1: Choose relevant hashtags. Hashtags and brand.

Why & How to Switch to an Instagram Business Profile

Sprout Social

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because they’re concerned about how it will affect their profile and whether or not they’ll see a drop in engagement after switching. Beef Up Your Instagram Profile.


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How To Use Hashtags For Content Curation On Twitter -Scoopit


In this blog post I’m going to break down the steps you need to take, from using hashtags correctly, to scheduling your content and making sure your Tweets are optimally engaging. Why are hashtags important while curating content? How do you select the right hashtags?

TikTok Marketing: How to Get Started with Ads on This Platform

Single Grain

Definition and Demographics. app, it was kind of like Vine, kind of like Dubsmash: So, to sum up, TikTok is an app that simply requires a user profile, and then off you go! TikTok Demographics. 3) Hashtag Challenge Ads. TikTok Marketing and Hashtags.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

77% of all Americans have at least one social media profile. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Guest post by Rosemary McKee.

Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Create a hashtag to make it easy to track your influencers’ success with the Sprout Smart Inbox.

264 Creative Instagram Captions for Standout Posts


Captions can be up to 2,200 characters in length and include up to 30 hashtags. That said, most captions are nowhere near that long or stuffed with that many hashtags. Hashtags for Instagram captions. What hashtags does my audience follow? Use hashtags wisely.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. For those unsure of what hashtags are or unaware of their many uses on Twitter, Robin Broitman offers an extensive list of hashtag resources and guides. HOW TO: Make the Most of Your Twitter Profile Page by Mashable. Amy-Mae Elliott offers guidance on writing a great bio, selecting a Twitter picture, making the best use of your URL link and using lists to optimize your Twitter profile.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)


It’ll show you your audience demographics, when they’re online, what they’re clicking on (your profile? Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram , which involves tying your Instagram profile to a Facebook business page.

How to Grow Valuable Instagram Followers in 2021

Meerkat Marketing

Instagram Demographics: . If you are an in-house marketer or business owner and targeting any of these leading demographics below, you’ll want to keep reading to see how you can grow your Instagram followers. . Use Targeted Hashtags.

The Complete Guide to TikTok Analytics: How to Measure Your Success


Much like Instagram Creator profiles, TikTok Pro accounts allow creators to measure audience and performance insights. How to switch to a TikTok Pro account: From your profile page, click the three dots in the upper right corner. TikTok profile analytics.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. What Is My Hashtag Strategy?

8 Of The Most Ways to Boost Your Social Media

Unbound B2B

Well, they’ve created a hashtag #WingCrushWednesday, where they share user-generated content that includes a part of JetBlue’s airplane wing in the post. Afterward, Facebook will automatically identify the audience based on similar interests, behaviors, and demographics. Introduction.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud


Compendium’s data-driven content marketing platform aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth. What the Oracle Eloqua Marketing Cloud does best is uniquely capture a prospect’s Digital Body Language to help companies understand each buyer’s demographics, behaviors, and influencers.

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How to Make an Instagram Business Account


With 140 million estimated monthly active businesses across Instagram, Facebook, and WhatsApp and over 200 million Instagram users visiting at least one business profile daily , it makes sense. Now that you're set up with a profile, it's time to switch it to a business account.

Instagram Hacks for Your Small Business


Business profile accounts “allow access to analytics, or as they call them, Insights , giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options,” explains Entrepreneur. 2 Be effective with your hashtag use. Did you know that 7 out of 10 hashtags on Instagram are branded?

Launching your social campaign with guns blazing!


When I have a client that needs something launched in a big way I go at it with guns-blazing, concurrently pimping their social networks using ManageFlitter, buying followership if their Twitter following is pathetic using FastFollowerz, sort out a following strategy based on keywords and hashtags using SocialOomph , then jump headlong into influencer and blogger research using GroupHigh , Audienti, and InkyBee. Follow Twitter Profile. Hashtagging and Copying/Stealing.

Should You Let a Bot Manage Your Instagram Account?


The Profiles. The experiment featured two identical profiles where I branded myself as a digital nomad. After setting up two Instagram profiles, we set the following parameters around the experiment: Each account contained the same profile description. We posted the same content at the same time on both profiles each day, for one month. Every post contained the same hashtags to drive inbound engagement. The Human Profile (@liveworksee).

Why You Shouldn’t Post to All Your Social Media Channels at Once (And What to Do Instead)


Another reason that your brand shouldn’t post on all social media at once is because, on each social platform, you’re probably speaking to a different demographic. Your hashtag strategy could fall flat. The number of hashtags you use in a post also differs from platform to platform.

How to conduct a speedy social media audit (free template included!)

Sprout Social

Feel free to customize your own social media audit template based on your needs, but be sure to include the following: Profile information (name and URL). Audience demographics. Wrangle all of your existing social media profiles. Profile and banner images. Hashtags.

How to Use Instagram for Business: A Practical Step-by-Step Guide


Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Choose your username and password and fill in your profile info. From your profile, tap the hamburger menu in the upper-right corner.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

You can discover important audience insights such as their follower locations, demographics and brand mentions. Use existing demographics data. The existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience. Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry.

Take Your Questions To The ‘Targeting’ Twitter Chat


Beyond demographics. A customer base that demands personalised products and services is unlikely to be satisfied by marketing efforts built on traditional demographic profiling. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua.

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8 Social Media Tools to Get Your Content Buzzing Across Networks

KoMarketing Associates

FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When entering a search query such as “b2b marketing” (see image below), the tool returns individual profile results that can be filtered via number of tweets, number of people the user follows, followers, social authority, and more.

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15 of the Best Social Media Monitoring Tools to Save You Time


Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

10 Ways You Can Build a Brand on Instagram

Altitude Branding

Whatever action you take, whether it’s hashtagging, posting, and every other element of your digital brand. What specific demographic do you want to engage with, and what does your target audience love seeing online? Look at your competitors’ profiles and study the posts that work best. Use appropriate hashtags. If you want to get noticed on Instagram, using hashtags is a great option. Hashtags are used by the platform to categorize your content.

How to Find and Target Your Social Media Audience (Free Template)


Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. They are likely united by some common characteristics, like demographics and behaviors. Then scroll down to see which are the top sites, hashtags, and authors for your search.

How to Create a Successful TikTok Marketing Strategy


The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. With a business account, you can add more information to your profile, and access real-time metrics and audience insights.

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How to Create Effective Social Media Bios for Brands on Twitter and Instagram

Content Standard

Creating a smart and unique online profile is key when trying to be a sparkling fish in the wide, wide pool of online daters. By the time a person arrives at your brand’s social media profile, they’re likely already somewhat familiar with the main value you provide, and are hoping to engage further with your brand: through a customer service inquiry, a review of a specific experience, or a conversation around a new product launch. Include Strategic Keywords and Hashtags.

What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy


Leave behind: Relying Exclusively on Demographic Segmentation. Relying exclusively on demographic and geographic factors to create customer email profiles doesn’t give marketers an accurate enough understanding of their audience.

How to organically grow your Instagram: 5 proven ways to attract followers


With over 200 million Instagram users visiting at least one business profile daily , you'll face a lot of competition. You want to dive deeper than surface-level demographics (like your audience member's age or gender) and uncover their fears, struggles, and motivations. Jump ahead.

Social commerce: How it works and why you should care in 2021

Sprout Social

Shops are free to set up and are hosted within your Facebook business profile. To set up a shop, users must link their Instagram business account to their Facebook business profile. Social commerce features give you direct access to your customers’ social profiles.

How to Increase Your Instagram Engagement Rate


When branded advertisements get viewed, engagement rates go up, especially if they follow the advertisements to Instagram profiles and become followers. Business Profiles to see impressions. You can use Instagram insights to get a demographic understanding of your followers.

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How to Conduct a Social Media Audit (Includes a Free Template)


which outdated profiles you need to revive, repurpose, or shut down. For example, there might be old profiles created before your company had a social strategy. Here are the components to check for each social account: Profile and cover images. Profile/bio text.

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Another key component of Instagram growth is not sucking at hashtags. The platform’s features include competitive hashtag and growth-tracking not unlike that of Sprout. Beyond its full-blown analytics platform, Iconosquare also offers a free Instagram audit for business profiles. This tool ensures that your profile is “complete” and sticking to the platform’s best practices. Curious to know which hashtags will help maximize your reach?

What brands are missing by sleeping on TikTok

Sprout Social

Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. And suddenly, it’s a name with clout to a new demographic.

LinkedIn for colleges: Best practices for higher education

Sprout Social

General LinkedIn demographics reflect an educated, even-gendered and above-average income audience. There, you’ll find some useful follower and visitor demographic information like: Location. Like other networks, LinkedIn utilizes hashtags to track posts of similar topics.