The 2 Things You Must Nail For Lead-Generating B2B Content
Marketing Insider Group
AUGUST 3, 2015
Salespeople used to be the information gatekeeper. This space was normally rented from a gatekeeper who could control access and exposure. The two things you must nail for successful lead generation content are 1) deep insights into your buyer persona and 2) an understanding of the buyer’s journey. Buyer Persona.
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