The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Funnel Entrance: Targeting audiences who are exploring solutions. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos. In the old days, we had a phone. And a fax machine.