The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Funnel Entrance: Targeting audiences who are exploring solutions. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation.