Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel.

Cost Per Thousand 126

Cost Per Thousand Advertising Agencies Campaigns CPM 126

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Create Your Video Content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. It is advertising for the modern internet.

Paid Content 315

Paid Content Distribution Cost Per Thousand Cost Per Click 315

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

Advertising 120

Advertising Advertisements Funnel Advertising Mobile Advertising 120

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. The insights below represent what we hear from our clients, the content marketing community, and our unique perspective. It’s easy to create a lot of content.

Allocation 340

Allocation Content Marketing Top of Funnel Ad Frequency 340

Only B2B

JULY 24, 2024

State of Sales report revealed that- A Sales representative spends only 28% of their time on actual selling, with the rest being consumed by administrative tasks, including lead qualification. To meet targets and drive growth, it’s crucial to focus on identifying and converting Sales Qualified Leads (SQLs).

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is not a pure bottom-of-funnel performance play. CTV is not a pure bottom-of-funnel performance play.

Paid Content 114

Paid Content Paid Search Agency Advertising Agencies Branding 114

WordAgents

MARCH 27, 2025

Creating content without results costs you money. You’re investing time, effort, and resources into content creation but not seeing the return you expected. Many businesses face this common challenge, wondering why their content isn’t attracting customers or driving growth. So, what is strategic content?

Top of Funnel 195

Top of Funnel Marketing Budget Creation Marketing Budget Business 195

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Because without a funnel strategy, your social media campaign will just waste time, effort, and resources. But, setting some groundwork is essential before diving into the social media funnel. With over 5.22

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Sprout Social

JUNE 13, 2025

Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. YouTube is attracting more users, and creators and brands are following because the channel offers them space to create the content their audience wants while still being searchable and social-first.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Marketing Insider Group

NOVEMBER 4, 2024

These technologies promise immense value—allowing teams to automate repetitive tasks, analyze customer data in real-time, and deliver personalized content at scale. Both ranked amongst the top ten marketing and sales priorities for 2025 in a survey of B2B professionals. Take AI-driven customer segmentation, for example.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Content marketing, SEO, email, video and paid ads remain effective heading into 2023. You should also realize that no individual or target audience absorbs content through a single marketing channel.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

Optinmonster

JULY 18, 2024

of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. Video marketing is the process of using video content to promote your brand, product, or service. Globally, 92.3% Livestreams : Live videos to build excitement and engagement.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. This places the power with the buyer rather than the seller. Content Marketing. Benefits of Inbound Marketing. Higher ROI.

Inbound Marketing 267

Inbound Marketing Paid Content Top of Funnel High Quality Lead 267

Zoominfo

SEPTEMBER 9, 2020

So, let’s go back to the basics, and deconstruct four common points of failure in the typical lead acquisition funnel and what organizations can do to succeed over them. One of the most common failure points that often leads to derailed sales and marketing efforts is whether an organization is targeting the right customers. Want proof?

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. What’s the takeaway for viewers?

Top of Funnel 190

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 190

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Martech

APRIL 22, 2025

The panel emphasized that ABM is no longer about running tactical campaigns for lead generation at the top of the funnel it’s now central to a business’s go-to-market strategy. Try segmenting markets and focusing on decision-making personas rather than generic demographics.

Account Based Marketing 94

Account Based Marketing ABM Ideal Customer Profiles Data Hygiene 94

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

Top of Funnel 105

Top of Funnel Paid Content Marketing Funnels AIDA 105

Sprout Social

JUNE 25, 2025

Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. They often don’t charge admission, but they do monetize attention—primarily through advertising. Social isn’t just a top-of-funnel tool anymore. Already, 5.24

Paid Content 88

Paid Content Social Media Media Top of Funnel 88

ClearVoice

MARCH 11, 2025

What is content segmentation? Content segmentation is the process of dividing content into targeted segments to meet the specific needs, preferences, or behaviors of different audience groups. Tailoring content to distinct personas or customer segments allows you to deliver more relevant, engaging, and effective messaging.

Segmentation 52

Segmentation Top of Funnel Content Marketing Analytics Tools 52

Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. Score on the basis of demographic and behavioral criteria.

Lead Ranking 263

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 263

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location.

Paid Content 97

Paid Content Advertising Agencies Advertising Advertisements 97

Single Grain

APRIL 29, 2025

The difference between thriving companies and those merely surviving often comes down to how they made their lead-to-sale process not only effective but also efficient and adaptable. A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth.

Lead Ranking 52

Lead Ranking Sales Management Marketing Qualified Leads Top of Funnel 52

Choozle

DECEMBER 9, 2024

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. What is Programmatic Advertising?

Advertising 98

Advertising Advertisements Mobile Advertising Funnel Advertising 98

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. You’ll identify the top influencers. The average age of B2B buyers has decreased.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Oktopost

JULY 8, 2024

Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. B2B buyers are bombarded with information, making it crucial to deliver concise, relevant, and highly targeted content. With this data, you can create content that speaks to their needs.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Webbiquity

AUGUST 30, 2023

Once you understand the demographics, interests, and pain points of your potential customers—that is, once you have built your ideal customer profiles —you can start driving traffic your way. Create a customer journey map A customer journey map is a visual representation of customer behavior when they interact with your brand.

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Marketing Insider Group

JULY 14, 2020

It has been estimated that up to thirteen separate interactions with a brand are needed before a consumer can even become a potential sales lead; therefore, businesses should be making the most of all possible marketing avenues in order to generate more touchpoints with consumers. Not every business needs to market on Snapchat and LinkedIn.

Marketing & Strategy 276

Marketing & Strategy Marketing Strategy Ad Building Marketing Management 276

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising. Perfect Your Message for LinkedIn Ads.

Linkedin 221

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 221

CMSWire

JUNE 12, 2025

Table of Contents The Business Case for Predictive CX High ROI Predictive CX Use Cases Conclusion: From Reactive Service to Predictive Customer Experience The Business Case for Predictive CX Predictive customer experience transforms how businesses engage with customers by shifting from responding to problems to preventing them.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

KoMarketing Associates

APRIL 25, 2017

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Work Demographics. Lookalikes. Industries.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Oktopost

JULY 29, 2021

67% of organizations rely on lead generation as the singular metric of their content’s success. These leads need to be nurtured along the sales funnel until they become paying customers. Helping leads along their buyer’s journey by developing valuable relationships with them creates long term success for your business.

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Ranking Lead Scoring 166