Content Standard

JANUARY 3, 2019

According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. Addressability.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Hubspot

OCTOBER 28, 2013

Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. What kind of values and opinions do they have? Focus Groups or Group Interviews.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Atomic Reach

JUNE 5, 2023

In an epic marketing disaster, Bud Light managed first to alienate a significant chunk of its core demographic, then backtrack and anger the same audience it sought to attract in the first place. For example, a company's research might indicate that Millennials would be a good target demographic to pursue.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Hubspot

JANUARY 18, 2012

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Ask people in your social network to share their opinions on a critical issue through a survey or poll. Develop Personas.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Sprout Social

JUNE 12, 2023

Start by looking at demographics like age, gender, location and income level to get a baseline understanding of your buyers. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use.

Marketing AI 133

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 133

Golden Spiral

APRIL 16, 2019

In addition, they had to be semi-cool graphics, 'cause our target market, the demographics were young people, they were teenagers and college kids. I got an opportunity to work for an association built around innovation, and being able to build messaging and positioning for a completely different demographic. Now, you're in B2B.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Hubspot

APRIL 13, 2012

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. many marketers draw a blank.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Cintell

MARCH 20, 2015

Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Understand the difference between a well-developed, well-researched persona, and a sketch. Be wary of segmentation hazards when doing your own research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. Analyzing social media data can provide insights into public opinions, trends, and behavior patterns. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Outgrow

AUGUST 24, 2021

It is carried out on the basis of data collected through first-hand observations, focus groups, customer surveys with open-ended questions, questionnaires, etc. . Qualitative research is conducted to understand the reasons behind certain consumer behavior, opinions, attributes, and experiences. Build your buyer persona.

Template 52

Template Research Outgrow Buyer Personas 52

ClearVoice

MAY 17, 2021

“We’ve developed personas!” That’s where persona research comes in. Persona Research is hardly new. Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products.

Research 96

Research Work Management Marketing Management Verticals 96

ClearVoice

JULY 12, 2022

Going after the “big fish” — or major accounts — has everyone on board to waste no time and not begin prospecting until more is understood about the target demographic, its value, and how it can best be reached. Consider how you’ve served the customer persona in the past. More targeted campaigns. White papers. What is effective?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52