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Social commerce: How it works and why you should care in 2021

Sprout Social

The difference between social commerce and ecommerce. Ecommerce broadly enompasses the process of buying and selling goods online. Shops are free to set up and are hosted within your Facebook business profile. To set up a shop, users must link their Instagram business account to their Facebook business profile.

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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

The difference between social commerce and ecommerce. Ecommerce broadly encompasses the process of buying and selling goods online. Shops are free to set up and are hosted within your Facebook business profile. To set up a shop, users must link their Instagram business account to their Facebook business profile.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Popular among ecommerce brands, Reels are typically used to: Show off products in action. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers.

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Best Free Social Media Analytics

TrustRadius Marketing

If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. This helps you verify the authenticity of your user base, checking for bots and fake profiles. Access is limited to one profile and, as with FollowerAudit, the feature set is reduced compared to paid versions.

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Instagram Hacks for Your Small Business

Rev

Business profile accounts “allow access to analytics, or as they call them, Insights , giving users access to impression and engagement data. 2 Be effective with your hashtag use. Did you know that 7 out of 10 hashtags on Instagram are branded? 3 Focus on images–not on selling. 3 Focus on images–not on selling.

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TikTok marketing: The complete guide for brands in 2022

Sprout Social

Business accounts get the ability to create an ecommerce storefront. Business accounts can add a website link to their profile. Go to your TikTok profile and tap the hamburger menu in the top right corner. You now have a business profile and can get started optimizing your account to appeal to your target audience.

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The Ultimate Guide to Local Marketing

Hubspot

This process helps you better understand your target audience’s demographic and psychographic information, including their geographic location(s). Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. You can also share local hashtags in the caption or comments.