Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. It is advertising for the modern internet. Why Zemanta?

Paid Content 315

Paid Content Distribution Cost Per Thousand Cost Per Click 315

Choozle

DECEMBER 9, 2024

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. What is Programmatic Advertising?

Advertising 98

Advertising Advertisements Mobile Advertising Funnel Advertising 98

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

CMSWire

JUNE 12, 2025

AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. Personalized Campaigns Implementation: Connect your customer data platform with marketing automation tools to orchestrate personalized messaging across channels based on individual behavior patterns, preferences, and lifecycle stage.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Marketing Insider Group

JULY 14, 2020

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven.

Marketing & Strategy 276

Marketing & Strategy Marketing Strategy Ad Building Marketing Management 276

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034.

Paid Content 97

Paid Content Advertising Agencies Advertising Advertisements 97

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!).

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Webbiquity

AUGUST 30, 2023

Once you understand the demographics, interests, and pain points of your potential customers—that is, once you have built your ideal customer profiles —you can start driving traffic your way. It covers the road down your sales funnel and interactions your customers have with your product after they complete the purchase.

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

AUGUST 19, 2021

But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition. Find comparable competitors who are already successful in the market, and dig into their launch journey.

Product 289

Product Paid Search Agency B2B Advertising Agencies 289

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Marketing Insider Group

MAY 27, 2025

Every founder, marketing director, or head of growth has heard the same pitch a dozen times: paid ads are the fastest way to grow. Effective advertising starts with infrastructure. Ad Spend Strategy A big budget doesnt fix a broken funnel. Launch your campaign, set your budget, and watch the sales roll in. Costs rise.

Paid Content 157

Paid Content Paid Search Agency Work Management Ads 157

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Photo by Charles on Unsplash.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Single Grain

APRIL 29, 2025

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Why Look Beyond Google for Paid Media?

Paid Content 52

Paid Content Paid Search Agency Cost Per Click Allocation 52

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. Advertising.

Social Media 246

Social Media Social Marketing Planning Media 246

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Its impact spans the entire business funnel, from customer engagement to strategic planning. Time spent online: The average person in the UK spends 4 hours and 20 minutes online each day, highlighting the significant role digital platforms play in our lives.

Paid Content 80

Paid Content Social Media Statistics Media 80

WordAgents

MARCH 27, 2025

It changes everything about your marketing approach. Your content becomes a powerful business asset, turning those random acts of marketing into purposeful customer conversations that drive real results. Directionless content wastes your marketing budget. Nearly 50% of marketers point to organic traffic as their top ROI source.

Top of Funnel 195

Top of Funnel Marketing Budget Creation Marketing Budget Business 195

Single Grain

JULY 6, 2025

Traditional digital ads can’t reach them at these moments. Digital out-of-home advertising captured 34% of total U.S. year-over-year increase, according to the Out of Home Advertising Association of America. Digital out-of-home advertising captured 34% of total U.S.

Bombora 52

Bombora Multi-Touch Attribution Top of Funnel B2B 52

markempa

MAY 30, 2017

Getting the right content to the right people continues to be a challenge in B2B marketing. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. I wanted to talk with Mat and bring this vital information to B2B marketers. As a marketer, we have metrics.

Linkedin 301

Linkedin Research Studies B2B 301

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness.

Paid Content 52

Paid Content Paid Search Agency Marketing AI Allocation 52

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What’s the takeaway for viewers?

Top of Funnel 190

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 190

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 144

Marketing Analytics Tools Social Media Top of Funnel Analytics 144

Single Grain

APRIL 29, 2025

At its core, this process bridges the gap between marketing and sales, creating a cohesive revenue-generating system. While traditional models describe this as a linear funnel, modern lead-to-sale processes recognize the non-linear nature of buyer journeys. Conversion : Closing the sale through proposals, negotiations, and agreements.

Lead Ranking 52

Lead Ranking Sales Management Marketing Qualified Leads Top of Funnel 52

Martech Advisor

FEBRUARY 25, 2020

Digital marketing strategies have changed drastically in the last decade. Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) and being penalized by search engines and other digital platforms.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 145

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Want proof?

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Single Grain

MAY 18, 2021

According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. This, in turn, will help you create a lead magnet that meets a need that your target demographic has. 2) Study Your Competitors.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!).

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. The global digital advertising market is growing at 14.7%

ROAS 52

ROAS Paid Content Spending Allocation 52

Launch Marketing

MAY 11, 2023

Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. 1) Generate Inbound B2B Leads with Content Marketing Content marketing (aka; inbound marketing) is a well-known method for lead nurture and generation. Digital ads: Use digital advertising platforms (i.e.,

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. How Can I Make Sure I Appeal to Every Customer Demographic?”. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Makes sense, right? Audience research. It’s true! Image Source.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Television marketing 130

Television marketing Planning Paid Search Agency Peer-to-peer 130